Minnesota Municipal Beverage Association Newsletter
(October 2, 2011 - October 8, 2011)
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As I See It... 
 
GoalsI just attended my first regional meeting ever! It was great. I met a lot of good people and learned something besides.

 

I strongly encourage City Clerks/Administrators to attend these meetings with their Liquor Store Managers. What a great way to get everyone on the same page.

 

One thing I have learned since working with our Liquor Store Manager is to set goals. Not just sales goals, but future goals of 1, 5 and 10 years down the road. Examples include: updating the rest rooms, putting more shelves in the storage room, even expanding inside or outside seating areas or including more food choices.

 

Once those goals have been set, share them with the city council (your bosses!) Let the council know that you are proactive on building the business.

 

What a great way to show that you care about your job by setting goals and meeting them.

 

Even managers that have been around forever need to keep things fresh and updated. Try new ideas, host different events, even if you tried them once ten years ago and they didn't work, try it again.

 

But keep your council informed, if they know you are trying to improve, it reflects well on the Municipal Liquor and the City.

 

Cheers

 

Shelly L Dillon

MMBA Director

 

 

New Detroit Lakes Liquor Store Approved 
Lakes Liquor 

There's going to be new municipal liquor store in Detroit Lakes, much larger than the existing liquor store, with many more parking spaces -and it's going to be located on the Burger Time site.

 

The City Council voted 6-3 Thursday to proceed with the estimated $3.9 million project and to go with the Burger Time site, which actually includes additional adjacent property, including the former coin laundry property and several privately owned parcels.

 

Aldermen Bruce Imholte, Ron Zeman and Al Brevik voted against a motion by G.L. Tucker to locate the new liquor store at the Burger Time site and move forward with construction plans and specifics.

 

The motion was seconded by Madelyn Sukke, who also voted for it, as did Tucker, Dave Aune, Jim Anderson, Jamie Marks Erickson and Dan Wenner.

 

Mayor Matt Brenk spoke in support of the motion, but did not vote, since he votes only to break ties.

 

Six votes were required to pass it, since the motion involved the expenditure of funds.

 

A cash cow for the city

 

The municipal liquor store, built sometime around 1970, has been a cash cow for the city, which this year transferred $468,000 of the store's profits to the general fund.

  

Those ongoing revenues will be preserved, even though the city will spend an estimated $3.9 million on the new liquor store, because annual sales are projected to be $1.5 million higher at the Burger Time location within four years.

 

That extra money will help pay off a bond the city will issue to pay for the new liquor store.

 

For the purposes of the architect's cost estimate, paperwork handed out at the meeting showed a 20-year bond at about 4 percent interest.

But the financing has not been finalized, and it's not yet known the length of the bond, type of bond, or interest payment.

 

"It depends on the best offer we get," said City Finance Officer Pam Slifka. "We don't know the final cost of the project, we need bids first." The city may decide to go with a lease bond from a local bank. Whatever funding mechanism is chosen, it will be tied to the liquor store and be used exclusively for that project, she said.

 

She does not expect the recent downgrade of the state's credit rating to result in higher interest rates for the project.

 

Best of five sites

 

A consulting firm, the McComb Group, put together sales projections for five potential sites in the downtown development area and on Highway 10 West, as well as the current liquor store location.

 

The Burger Time site had the highest projected sales - $7.5 million a year by 2015.

 

That compares to $6 million a year at the existing site, $6.2 million on Highway 10 West, and $6.6 million at two sites further from Highway 10 in the downtown development area.

 

"The No. 1 reason we're doing this is to enhance our revenue from the liquor store," said Brenk. State funding to cities is continually under attack or suffering cuts, and that makes additional liquor store revenue "all the more important," to fund city services and keep property taxes in check.

 

 "The best data we have says we should put it on the Burger Time site,"

Brenk said.

 

Imholte was not convinced about the site. He believes it's too small and there will be a shortage of parking and problems with the location of the loading dock that make the Burger Time site the wrong choice in the long run.

 

"Sales will go up wherever we put it - we have a monopoly and a great liquor store manager, but this is not a good 40-year decision," Imholte said.

 

Zeman urged the council to consider keeping the liquor store in the current location - noting that the CVS Pharmacy is going in next door and those executives seem to believe it's a good retail location.

 

He believes there won't be room for expansion, and that a liquor store would be an affront to the veterans park, which will be located next door.

"I don't support $4 million for a new liquor store, (but if we do it) let's make sure this really is the right site," he said. "Let's not rush in, let's rethink it. Will we be able to move traffic in and out of it?"

 

No room to expand?

 

Brevik noted that when city officials first begin talking about a new liquor store 12-18 months ago, it was agreed that the site should be visible, accessible and expandable.

 

"Obviously the Burger Time site is the most visible (being right by Highway 10) but is it more accessible? And it certainly isn't expandable," he said.

 

Tucker disagreed. The site does meet all three criteria, he said: It's very visible from both directions on Highway 10, it is accessible (it's served by traffic lights) and it has the expansion built right in: The current liquor store has 7,000 square feet (about 3,800 square feet of retail space) the consultant recommended 10,000 square feet, the new design is for about 13,000 square feet, he said. "Expandability is not an issue - we are more than double the (retail) space and more than double the parking," he said. "I believe this site addresses all three (criteria)."

 

Lots of parking

 

The site will have 69 parking stalls, with access to another 12 public parking stalls nearby. By ordinance, the city is required to have 59 stalls for a 13,000-square-foot building, said Community Development Director Larry Remmen.

 

The Burger Time site is more expensive to acquire: The new liquor store will cost an estimated $1.7 million: land and building acquisition is estimated at about $963,000 - including $560,000 for the Burger Time building and land, about $15,000 more than its assessed value. Utility relocation will cost another $20,000, for a grand project cost of just over $3.9 million.

 

There is about a five-year payback period on the Burger Time site, as compared to other downtown sites, because acquisition costs are about $650,000 higher than the two other downtown sites under consideration.

(They are located at a site near Bremer Bank off Holmes and McKinley Avenue and a site off Frazee and McKinley. The sites considered off Highway 10 West were at the former Grover-Lindberg truck stop and a site off the access road into Walmart).

 

Prior to the vote, veterans park committee member George Peters asked the council to consider a different site, further from the veterans park.

Architect Paul Ringdahl was later directed to work with the veterans to make sure the new liquor store has minimal impact on the park.

Something to Think About 
Beer Not Gas
 
A Regular at Bob's Bar...

Black Eyes 

A regular at Bob's Bar came in one evening sporting a matched pair of swollen black eyes.

 

"Whoa, Sam!" said the bartender.  "Who gave you those beauties?"

 

"Nobody gave them to me, I had to fight like crazy to get these."

Future Dates to Remember!!
 2011 MMBA Regional Meetings
  
October 12
Marshall

October 19
Duluth

October 26
Austin

Click Here for More Information

2012 MMBA Boot Camp
  
February 21-22, 2012
Breezy Point Resort 
  
2012 MMBA Annual Conference
  
May 20-22, 2012
Arrowwood Resort
  

 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Brian Hachey
Stacy
651-462-2727

Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Tom Agnes
Brooklyn Center
763-381-2349

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Michelle Olson
Sebeka
218-837-9745
E-Mail Me

Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Wine 101
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The Power of Suggestion
Thumbs Up

By BarOwnerTips.com

 

Recent findings from the Beverage Consumer Trend Report found that nearly a quarter (23%) of customers would consider trying a new drink if their server suggested it. 

 

  Among "heavy beverage users" (a.k.a. your good customers), 30% said that a suggestion from a server or bartender would impact their purchase. 

 

 This means that it's more important than ever for your staff to take an active role in recommending beverages to customers - especially items that are specialty drinks or limited time beverages.  

 

Start training your staff to make recommendations and give them the information they need to make knowledgeable suggestions.

 

Make sure staff has tasted the drinks on your menu and explain why suggestions should be made. 

 

When they understand that beverage suggestions are welcomed by customers (per the report) and that often making a recommendation can increase their tip (because suggested drinks might be more expensive and their customers will appreciate the extra service), they won't be so hesitant to

make suggestions. 

 

People are happiest when they are put in jobs that align with their personality
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