Minnesota Municipal Beverage Association Newsletter
(August 7, 2011 - August 13, 2011)
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As I See It... 
 
Keep Trying   

I'd rather die on my feet than live on my knees

 
                                - Emiliano Zapata

 

 

Fear can inhibit our ability to manage.

 

As we travel throughout the state visiting stores ,we find that fear is one of the consistent reasons managers in our association don't reach their full potential."

 

We've never done that here", "that won't work here", "people in little old__________ don't care about that" are excuses heard for not attempting to succeed and flourish.

 

I will never really know what types of products or promotions will succeed in Rogers. Therefore, we try new products, attempt new promotions and we change things up to retain and enhance the relevance of our store to our consumer base.

 

I would list my failures here but I am limited by space, time and memory.

 

The secret of management is take an educated guess based on knowledge of your consumer, throw it at the wall, if you will, and see what sticks. You will have successes and failures! The secret is to keep trying.

 

The current economic conditions have forced me to become a better manager. I have altered my purchasing patterns based on the policy of one of our peers.

 

I am less likely to purchase the latest "new" product offering than in the past. I have enough moscato, thank-you! Thank you for the opportunity, but I don't need the "latest premium vodka!"

 

Each day I monitor the gross margin of each item sold on my previous business day. This simple practice has enhanced my overall gross profit picture for the year. I thought I was doing an adequate job of monitoring my gross profit at the point of purchase and during receiving, but this additional check and balance has improved my bottom line in a time of declining sales for some of us.

 

After all, it's not only about the sales, it's about the dollars in your city coffers.

 

Prepare for that inevitable day......

 

This is one of Paul's mantras. At some point in our careers someone; an elected official, an administrator, a resident, is going to ask us to defend the relevance of our department to the overall operation of our city.

 

* Are you prepared to do that?

 

* Are you maximizing revenue as a manager?

 

* Is your staff trained to assist you in generating revenue for your city while at the same time having community value above and beyond the dollars and cents?

 

Elected officials and administrators may face the same series of questions.

 

* Are you able to monitor your liquor enterprise fund?

 

* Have you retained an inadequate manager due to your fundamental lack of knowledge of your liquor department?

 

Our liquor enterprise operations have never been more important to the cities we serve than they are at this point in history.

 

If you have questions you can't answer our directors and staff are prepared to assist you.

 

A wait and see attitude regarding your liquor department could ultimately result in the loss of a revenue stream for your community!

 

If you're not making mistakes, you're not doing anything!

 

Gary Buysse

MMBA Director

 

 

Edina QR Code
 
Edian Neo

Edina Liquor recently included a QR Code (pictured left) in a recent promotional flyer.

 

QR Codes come from Japan where they are very common.

 

QR is short for Quick Response. They are used to take a piece of information from a transitory media and put it in to your cell phone.

 

You may soon see QR Codes in a magazine advert, on a billboard, a web page or even on someone's t-shirt.

 

Once it is in your cell phone, it may give you details about that business (allowing users to search for nearby locations), or details about the person wearing the t-shirt, show you a URL which you can click to see a trailer for a movie, or it may give you a coupon which you can use in a local outlet.

 

Click Here for More Information on QR Codes and how you can read the one from Edina. 

Will Shutdown Uncork Liquor Reform?
 
Laws

When Minnesota's recent government shutdown threatened the flow of booze, it cast a spotlight on the state's heavy hand in regulating the sale of liquor.

 

MillerCoors nearly had to pull 39 brands off the market after not properly renewing its brand-registration licenses before the shutdown, and dozens of bars weren't able to buy alcohol because they didn't renew their $20 state-issued buyer's cards.

 

The near-crisis caught the attention of Andrew Schmitt, executive director of a new nonprofit group called Minnesota Beer Activists. Schmitt and his group want the state's liquor laws updated to benefit consumers and create fewer obstacles for competition.

 

Of course, it won't be easy to change a system that was structured in the 1930s as a way to protect public health and safety, and involves a lot of people making a lot of money.

 

Surly bill

 

The Beer Activists group, which has about a dozen hard-core members and about 500 Facebook friends, was formed this year to support a new law that lets small breweries sell beer to visitors in their tap rooms.

It's informally known as the Surly bill because it enables Minneapolis-based Surly Brewing Co. to develop a new $20 million destination brewery somewhere in the Twin Cities.

 

That legislation was significant because it marked a shift in what is known as the three-tiered system in Minnesota that separates alcohol manufacturers, distributors and retailers.

 

But the tap-room law is just the start, Schmitt said. The group is pushing for liquor sales on Sundays and for brew pubs to be able to distribute their own products. They also would like to see brand registration and buyer's card laws studied for their usefulness, Schmitt said.

 

None of those initiatives would likely get support from the Minnesota Licensed Beverage Association (MLBA), which has successfully opposed such changes in the Legislature for years.

 

Frank Ball, executive director of MLBA, credits Surly's supporters for getting the tap-room bill passed, but he doesn't expect that effort or shutdown fallout will lead to a major overhaul of the state's liquor laws.

 

The MLBA spent a great amount of time this session educating freshman Republican lawmakers about the need for existing laws, which legislators may have thought were unnecessary government intrusions. Ball said the laws protect small retailers from being shut out by big suppliers or manufacturers.

 

"[Legislators] get it now. They didn't when they got in. They're all about small businesses and they want to keep small businesses," he said. "It was a hard-selling curve."

 

Buyer's card and brand registration

 

For the buyer's card and label registration issues that got a lot of attention during the shutdown, the MLBA was in a Catch-22. It supports those laws, but it was advocating for some relief for its members who were stung by the shutdown.

 

The annual buyer's card is required for retailers, bars and restaurants to purchase alcohol from a liquor wholesaler. About 340 businesses were affected when their cards expired during the shutdown, Ball said.

 

"We warned people that you need this buyer's card," he said, but most businesses didn't think the shutdown was going to happen and or would affect them.

 

As a result, Ball was very busy answering questions during the shutdown.

Jim Arlt, interim director of the Alcohol Gambling and Enforcement Division of the Minnesota Department of Public Safety in St. Paul, said the buyer's card and brand-label registration laws, which weren't designed to function during a government shutdown, both provide a public purpose.

 

Buyer's cards protect wholesalers to ensure they only sell to companies that have had background checks and municipal approvals to sell alcohol, he said. Brand label registration helps the state ensure that products are safe for consumers, are being sold by reputable firms and are not counterfeits or illegal.

 

Arlt said the state's liquor laws have consumers in mind. Alcohol is a mood-altering product that has social costs. It is regulated to keep the public safe from untested and possibly deadly substances, and to keep it out of the hands of underage consumers, he said.

 

Small changes

 

Rep. Joe Atkins, DFL-Inver Grove Heights, who sponsored omnibus liquor bills in the past four legislative sessions, said prior to the shutdown, he had never heard any concerns about the buyer's card or brand licenses.

 

After hearing and reading complaints in the past month, Atkins said he may author a change that would give the director of the Alcohol and Gambling Enforcement Division the discretion to extend expiration dates under certain circumstances, such as a state-government shutdown.

 

Atkins doesn't anticipate any major effort to overhaul liquor laws in the state. But the effects of the Surly bill will be watched closely and may spur some other discussions.

 

"We tend to look at things on a situation-by-situation basis and listen to the input that we get from people who are passionate about the issue," Atkins said. "We always want to make sure that if we make changes to how liquor is regulated, we do so in a thoughtful way and a safe way.

 

We're talking about something that potentially has serious health consequences."

 

Some retailers resist making frequent or big changes.  However, new merchandise, new features, new displays and new customer interactions keep a facility fresh and interesting.

Future Dates to Remember!!
 2011 MMBA Regional Meetings
  
Fall 2011
  
2012 MMBA Boot Camp
  
February 21-22, 2012
Breezy Point Resort 
  
2012 MMBA Annual Conference
  
May 20-22, 2012
Arrowwood Resort
  

 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Brian Hachey
Stacy
651-462-2727

Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Tom Agnes
Brooklyn Center
763-381-2349

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Michelle Olson
Sebeka
218-837-9745
E-Mail Me

Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Wine 101
Wine2
A  Cowboy Walks Out of a Bar...
Trudy

Done drinking, a cowboy walks out of a bar and a second later comes back in, mighty mad.

  

"Okay," he growls. "Now which one of you hombres went outside and painted my horse bright red while I was a-drinkin?"

  

Nobody answers, and the cowpoke draws his six-shooter and yells, "I SAID, which one of you mangy sidewinders painted my horse red?!

 

Slowly, one of the cowboys stands up from his seat. He is about six foot then inches tall, and he pulls out what looks like a bazooka from his holster.

 

"I done it," he growls.

The first cowboy holsters his gun and says, "Uhhh, I just wanted to let you know the first coat's dry."

Wine Drinking Up More in Twin Cities than U.S.
wine glass

Paul Walsh, Star Tribune

Twin Cities drinkers are increasing their wine
consumption at a faster pace than the nation
as a whole.

That's the finding of the exhaustive 2011
Wine Handbook, compiled and released
Wednesday by the Beverage Information
Group.

Measured in 9-liter cases, wine consumption
nationally rose 2.1 percent to 303.1 million
cases in 2010 vs. 2009. That marks the
nation's 17th consecutive year of growth.

For the Twin Cities area, wine drinking grew
2.8 percent from 2009 to 2010, from 2.775
million to 2.854 million cases.

"The future of the wine industry looks
bright," said Eric Schmidt, manager of
information services for the Beverage
Information Group, based in Norwalk, Conn.

 "Overall, wine consumption is expected to
increase over the next five years to 321.9
million cases."