Minnesota Municipal Beverage Association Newsletter
(July 3, 2011 - July 9, 2011)
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for the
As I See It... 
 
Dillon  

Hello, I am a new MMBA director, and happy to be one! 

 

My name is Shelly Dillon and I am the Clerk/Treasurer for the City of Callaway (Pop 234).  We have an off/on sale establishment.  Believe it or not, I've wanted to be a member/director of this unique group since I went to a MMBA Boot Camp in 2010.

 

A little about me. I am a wife to Matt Dillon (Public Works Director for Callaway).  We will be married 25 years in October.  I am a mother to two sons, Elijah (18) and Noah (16).  I grew up in Callaway and graduated from Detroit Lakes High School. 

 

 Matt and I are both former Marines, so needless to say we like order amongst the chaos!  I have worked for Callaway for 10+ years. I am also a licensed assessor for Becker and Mahnomen County and a church organist.  (I have all my bases covered!)  I love my jobs!

 

I knew nothing about the liquor business when I started.  We had a competent manager so I didn't need to be involved.  Then the Liquor Manager, Chuck Prussia, retired after 30 years of great service. 

 

The new manager, Patty Spry (promoted from Senior Bartender) and I wanted to infuse a new vibe and direction into our Liquor Store and figure out what we were doing and the best way to go about it. What a better way to start than going to MMBA Boot Camp.  We learned so much and met many great people, that I knew I wanted to be a part of this organization.

 

As I see it, I would like to help encourage a good working relationship between City Hall and Municipal Liquor Stores.  I feel I can offer City Clerk/Treasurer knowledge to the MMBA to help in the objective of controlling the sale of alcohol AND generate income for the community. 

 

A good relationship between the Liquor Store Manager and the City Clerk is a must!  We need to work together by putting in place good policies and procedures so everyone will know what is expected of them and how to work together to achieve these goals.

 

I would be happy to share with you Callaway's policies and procedures or help create your own. I can be contacted by phone 218-375-4691 or email, callaway@arvig.net. 

 

Cheers!

Shelly Dillon

It is Not About Sales, It is About Making Money!!! 

 
Gross Profit and Sales  
  
The photo above is a recent financial report from one of our members. 

 

As you can see, while there was a $16.56 DECREASE in sales between July 1 and July 2, there was a $94.67 INCREASE in gross profit dollars and 1% INCREASE in gross profit percentage.

 

Again, selling less of a product at a higher price is often more profitable than selling more of a product at a lower price.

Restricted Drivers Licenses
 
AGE Logo  
Recently, the MMBA office was asked if a licensee are required to inspect the back of drivers licenses for various restriction prior to the sale of alcohol beverages. 
  
The answer is no, there is no such requirement.
  
Trespass / Blacklisting Notice
 
No2  
Recently, the MMBA office was asked for a trespass / blacklisting notice example.
  
  
Remember, according to state statute every alcohol licensee is responsible for the conduct in their establishment.
  
                               Click Here to See Statute
Unique Pricing Philosophy
Arm & Leg 

 

An Old Woman Was Sipping Wine.... 
Woman Wine Joke 

 

Future Dates to Remember!!
 2011 MMBA Regional Meetings
  
Fall 2011
  
2012 MMBA Boot Camp
  
February 21-22, 2012
Breezy Point Resort 
  
2012 MMBA Annual Conference
  
May 20-22, 2012
Arrowwood Resort
  

 

Ask A Director

Gary Buysse
Rogers
763-428-0163

Cathy Pletta
Kasson
507-634-7618
  
Vicki Segerstrom
Milaca
320-983-6255
  
Brian Hachey
Stacy
651-462-2727

Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Tom Agnes
Brooklyn Center
763-381-2349

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Michelle Olson
Sebeka
218-837-9745
E-Mail Me

Bridgitte Konrad
North Branch
651-674-8113
  
Shelly Dillon
Callaway
218-375-4691
  
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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