Minnesota Municipal Beverage Association Newsletter
(May 1, 2011 - May 7, 2011)
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for the
As I See It... 
 
Summer  

Summer Is Coming!

Even though winter was an extremely long one this year, summer is finally coming.

Here are some ideas we have done to help the summer crowd with all their needs:

 
We got rid of 12oz 6-pack cans and just handle the 16oz 6-packs. 16oz packages seem to be all the rage the last couple years. It was an increased price to the consumer but the 33% more beer seemed to balance that concern. We thought we might hear some gripes that usually come with any change.  However, I did not hear one complaint.

We have been putting out more dump bins and icing down large cans of Flavored Malt Beverages, tetra wine packs and 187ml bottles of wine for additional sales at the till.

One thing that really surprised me was the Dailey's frozen pouches. I will be the first to admit I did not have a lot of faith in this product.  But once we put the freezer up, people were grabbing these like crazy.

With the beer market a little soft the last couple years you might be able to score some extra customers with aggressive distributor pricing. The key to doing that though is to know where your market is on popular packages.

Former MMBA Conference presenter Tom Shay says there is never a need to be lower than the competition, and only sometimes do you need to match them. Don't put all of one category, like premium beers, on sale at the same time.  Cycle them through on periodic sales. 

Also, keep that beer cooler cold and plan ahead with busy holidays and chilling down beer well ahead of time.  Finally, look for items that may have always been bottles but are now offered in cans like Mike's Hard Lemonade and Leinie's Honey.

Have a great summer selling season and I will see you at the MMBA Annual Conference at Alexandria later this month.

Tom Agnes
MMBA President

Remembering Bill Voller
 
Voller  
Last week, former MMBA president Bill Voller was laid to rest.
  
One of Bill's Honorary Urn Bearers was Tom Ryman, Fiesta City Liquor (Montevideo) manager.
  
Bartenders 10 Commandments of Excellent Service

Bartender

 

By Robert Plotkin 

 

· Prioritize: Working a high-volume bar requires taking care of "first things first," such as waiting on bar customers before washing glasses or preparing drink orders for food servers before finishing a conversation with a regular. Prioritizing tasks is essential to rendering great service.

· No preferential treatment: While it's natural to prefer serving some people to others, it's a fundamental mistake to act upon those sentiments. Treating select customers like second-class citizens is not part of the job description. Your attitude and demeanor can betray how you feel as clearly as inattentive service.

· Don't fixate on gratuities: Making a decent living behind a bar is best achieved through rendering prompt, competent service. Concentrating on tips during a shift diverts your concentration from the job at hand. Take care of your guests, and the tips will take care of themselves.

· Remember names (and drinks): People appreciate being referred to by their name. Whether it's early on or just before he or she departs, make a point of getting a guest's name, work to remember it and use it. Also, while people appreciate bartenders remembering their names, they fully expect bartenders to remember what they're drinking.

· Warm smile and friendly attitude: Gracious hospitality is the cornerstone of our business. Welcome people into the business as you would welcome guests into your home. There's little difference. Hardware stores wait on customers. In this business, we serve guests.

· Accommodate guests' needs: Conventional wisdom suggests you should never say "no" to a customer. Within reason, all requests should be fulfilled, regardless of the degree of hassle. People appreciate being catered to; it's at the core of being hospitable.

· Take the lead: Guests will nearly always heed menu recommendations and suggestions on what to drink. But get rid of the canned delivery. Offer suggestions as though you are feeding guests insider information; they'll love the personal attention. And don't be reticent to ask your guests questions. The more you know about your guests' preferences, the better service you will render.

· Anticipate guests' needs: Excellent service can be defined as anticipating a guest's need well before he or she realizes the need themselves. Refill water glasses and replenish breadbaskets without being asked. Likewise, many cocktails should be served with a back of water. So after you serve a martini or scotch, neat, return moments later with a glass of water. It's a classy thing to do.

· Cooperate with fellow employees: Providing timely assistance to a fellow employee helps produce a positive working environment and leads to a higher standard of service. That entails a cooperative effort, people helping each other to accomplish the stated objective, even when there may be no direct financial compensation pending. Teamwork inevitably will bail you out in a time of need. As you know, the better the service, the better the tip. Prima donnas should pick another trade.

· Be entertaining: Humor is the great equalizer and something that nearly everyone appreciates. If you can make someone smile, it may prove to be the best thing that happens to that person the whole day.

 

Boyd Position Re-Opening
 
Jobs  
The City of Boyd has re-opened the liquor manager employment opportunity.
  

This individual oversees and administers the day-today operations of the municipal liquor store. 

 

Duties to include, but not limited to: Supervising staff, purchasing and inventory control, pricing, budgeting, marketing, promotions, bartending, and customer relations. 

 

Starting date on or about June 6, 2011. 

  
  
Two Ladies are Sitting at a Bar....
Two Ladies 

 

Two ladies are sitting at a bar.

 

"I read that eighty percent of all men think the best way to end an argument is to make love," says one.

 

"Well, that will certainly change the game of hockey." 

 

Future Dates to Remember!!
 MMBA Annual
Conference

May 22-24, 2011
Arrowwood Resort

Click Here for Details
Ask A Director

Gary Buysse
Rogers
763-428-0163

Bob Leslie
 Pelican Rapids
218-863-6670

Brian Hachey
Stacy
651-462-2727

Nancy Drumsta
Delano
763-972-0578

Lara Smetana
Pine City
320-629-2020

Michael Friesen
Hawley
218-483-4747

Tom Agnes
Brooklyn Center
763-381-2349

Steve Grausam
Edina
952-903-5732

Toni Buchite
50 Lakes
218-763-2035

Michelle Olson
Sebeka
218-837-9745
E-Mail Me

Bridgitte Konrad
North Branch
651-674-8113

Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Wine 101
Wine2
A Control Mechanism and Community Asset.....
Rogers
MMBA and the City of Rogers were recently profiled in StateWays magazine.
  

Great leaders usually recognize a problem in the following sequence:

 

1) They sense it before they see it.

 

2) They begin looking for it and ask questions.

 

3) They gather data.

 

4) They share their feelings and findings to a few trusted colleagues.

 

5) They define the problem.

 

6) They check their resources.

 

7) They make a decision.