Minnesota Municipal Beverage Association Newsletter
(July 25, 2010 - July 31, 2010)
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for the
As I See It...... 
 
August
 

We still have a month of summer left but now is a good time to take a look at your internal policies and procedures. Before you know it, the holidays will be here and then you really won't have the time.

Review everything that you do at the store from hiring, training your staff, city policies, purchasing procedures, customer service, even proper termination procedures.

If you have questions about "am I doing this right" or "can I do this" send an email to Paul. We as board members and as the association are here to help. Don't wait until it's too late to come and ask for help.

As managers of our liquor operations we are held responsible for everything that happens in our stores, good and bad. Work hard to continue the good and work even harder to limit the bad.

Theft continues to be a problem in our industry and in retail in general.

Keep your eyes and ears open at all times.  If something does not seem right, trust your gut and check on it. If you think someone is stealing from you internally, the less people you tell the better. Do your homework and cover all your bases before you accuse someone of stealing.

If you need help in what to look for, again just ask Paul.

As a manager you have not failed if someone has stolen from you, even though you feel really bad and think thatyou could have prevented it.

But, you have failed if you choose to do nothing about it, look the other way and hope it doesn't happen again.

It takes more time and energy to fix the things that are broken. But as managers it's our job and responsibility to our city to make sure we are running our operations like they are our own.

If we all do our job we have nothing to worry about. If we fail to act we have everything to worry about.

And remember, we are here to help.  Just don't be afraid to ask.

Have a great August, and Go Twins!!

 

Steve Grausam

MMBA Director

Edina Liquor Manager

Bemidji Liquor Stores Get Facelift 
 
Paul & BabeBy Bethany Wesley, Bemidji Pioneer

Bemidji's two municipal liquor stores recently completed improvements.

Totaling approximately $30,000, the city invested the funds to "spruce up" and freshen the two stores.

Both were started to look a bit worn out, said Ron Eischens, who as the city's finance director oversees the operations of the liquor stores.

"We've had a very positive response," he said of customers' reactions.

The city's north store, Discount Liquors, is more than 30 years old while the south store, Lakeview Liquor, is about 15 years old.

Both stores received new paint, new countertops and general maintenance repairs.

The south store got new flooring, updated lighting and new automatic doors.

Possibly the most visible change was the upgrade in flooring. Before there was one big piece of green linoleum flooring. Now the floor has rubber tile in a warm brown shade.

"(The old floor) was showing some wear and tear from the traffic," said Kevin Fenner, the senior retail clerk at Lakeview.

The new floor, too, offers advantages for saving costs with maintenance. Fenner said the old flooring required a twice-a-year stripping and waxing, while the new flooring just requires regular mopping.

On the exterior, the south store used to have a long flower box that required regular maintenance. Perennial flowers never seemed to work there, so each year annuals were planted. Now, that flower box has been removed.

"We took that flowerbox out and put in landscaping blocks," Eischens said. "It looks fresh."

Customers have responded well to the changes, Fenner said.

"They think it's a great improvement," he said. "It has brightened it up quite a bit in here."

The north store, too, underwent some changes. The most visible there, perhaps, is the complete reset of products.

That process included the redesign of product placement, making more facings available of popular items and, hopefully, making it easier for customers to find specific products.

"I think it's more shopper-friendly," said Don Baumgartner, the senior retail clerk at Discount Liquor.

Additionally, in the wine room, all the old carpet was removed and replaced with tile flooring.

The city started to sell liquor in the 1930s to both control its sale and benefit from the income.

Liquor store proceeds go into the city's general fund as a way to keep the tax levy down.

Eischens said the benefit on the tax levy is 7 percent, meaning that if there were not liquor store proceeds, the levy would need to increase by 7 percent to generate the same amount of revenue.

Photos Generate Bar Interest & Excitement
 
Camera 
From BarOwnerTips.com

 
Photos are a great way to communicate and they are one of the best forms of social proof.  They generate interest and excitement, and you can use these elements for your bar.
 
Buy a simple digital camera and enlist an employee to take photographs on a regular basis.
 
Here are a few ways you can use photos to market your bar:
 
Wall of Fame
 
Create a Wall of Fame for your regular customers and any celebrities who visit your bar.  Hang the photos up on a bulletin board on a prominent wall of your bar .  This uses social proof and also makes customers want to come back to see if they can make the Wall of Fame. 
 
 
In Customer Newsletters
 
Another way you can use photos is in your bar's newsletter or email. Post photos of recent events and popular nights at your bar.  When customers see people having fun at your bar, they want to come in and be a part of it. 
 
For Groups
 
When big groups visit your bar, take photos of the group and email them to the organizer.  This creates goodwill between you and the group so they'll want to come to your bar again.  You can also usethese photos to advertise that your bar hosts groups.
 
Future Dates to Remember!!
 
MMBA Regional Meetings
 
Fall 2010
 
MMBA Boot Camp
 
February 21-23, 2011
Breezy Point Resort
 
MMBA Annual Conference
 
May 22-24, 2011
Arrowwood Resort
Ask A Director
 
Gary Buysse
Rogers
763-428-0163
 
Bob Leslie
 Pelican Rapids
218-863-6670
 
Brian Hachey
Stacy
651-462-2727
 
Nancy Drumsta
Delano
763-972-0578
 
Lara Smetana
Pine City
320-629-2020
 
Michael Friesen
Hawley
218-483-4747
 
Virgene Shellenbarger
Hutchinson
 320-587-2762
 
Tom Agnes
Brooklyn Center
763-381-2349
 
Steve Grausam
Edina
952-903-5732
 
Toni Buchite
50 Lakes
218-763-2035
 
Michelle Olson
Sebeka
218-837-9745
E-Mail Me
 
Bridgitte Konrad
North Branch
651-674-8113
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Tip of the Week
Robber 4
 Lock Your Doors!!
 
The MMBA office received the folloing note from Rogers Wines and Spirits manager Gary Buysse
 
Four cases of Coors Light were stolen from the west side of Rogers Wines and Spirits as the driver and helper loaded pallets onto the truck on the south side of the building Monday, July 26, 2010 a.m.
 
This theft took a matter of seconds to accomplish. 
 
Back doors, safes and all access points to buildings that are not customer entrances should be locked at all times.
 
Don Knotts is dead. Mayberry no longer exists. Mourn the loss.

 

Champions don't become champions in the ring, they are merely recognized there