Minnesota Municipal Beverage Association Newsletter
(June27, 2010 - July 3, 2010)
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As I See It...... 
 
Summer
 
 
Summer Tips
The heat is here and that means people get thirsty.
 
 
 
 
Here some tips I have learned over the years.
 
* Keep the facility and comfortable. You want to keep them in the store shopping as long as you can.  If it's hot out and they walk into a place that's an oven the customer may conceive the idea that the beer is also not that cold.
* Plan ahead with your beer cooler so you are not hauling warm beer into the cooler and sending it directly down the rail.
 
* Ask your vendors for the waterproof bins that go by the front counter to hold iced down single serve refreshing summer cocktails. Your ice vendor will usually cover the cost of the ice.
 
* Have signs offering ice with the purchase and have your cashiers get into the habit of offering the ice with every sale.
 
* Plan sampling around busy summer times. The heat make people thirsty and they will be more willing to try something. If they taste a sample the chances they will buy it go way up.
 
*Offer carry outs for people whenever you can. Customers will appreciate they extra effort when the weather is sultry.
 
* Offer a selection of wines already chilled that go well in summer, like sauvignon blancs and pinot grigios.
 
* Also consider premixed drinks in the cooler like mudslide, long island teas and strawberry margaritas.
 
* During humid times, cooler doors like to fog up and drip. Check with a cooler vendor they can offer solutions to avoid this issue.
 
* Try to arrange an area in your parking lot for campers and boats trailers to have easy entrance and exit.
 
* Offer items on your sale flyer that work well in the heat.  You may not want to offer brandy, big cabernets and Russian imperial stouts this time of year.
 
I hope these ideas help with the busy selling season.
Stay cool and refreshed!!
Tom Agnes, MMBA President
 
New Mora Liquor Store an Investment in the City's Future
 
Mora 

In a recent letter to citizens about city activities, Mora mayor Greg Ardner wrote...

 
Summer is a busy time in Minnesota, and Mora is no exception. I will use this article to update what's going on in our community, news about the City, and to give information on upcoming events and projects.
 

The City proudly announces that the new North Country Bottle Shop at the south junction of Hwys 23 & 65 is scheduled to be open the week of July 12. This new facility features an exclusive wine area, beer cave, dog park, public restrooms, and ample parking. At about two and one-half times the size of the old store, patrons will find this a pleasurable place to shop in a rustic yet modern setting. Using geothermal technology and high-efficiency electrical systems, this building promises to be cost-effective over the long run. At the same time, the structural design of the facility should serve our community for many years to come. Both the old and new stores will be open for about one week for the final transition, and when closed, the old store will be sold. Any parties interested in purchasing this property should contact city hall for more information.

 

The final project costs for the liquor store project will be about $50,000 under budget and the entire cost of this project is being paid from store revenues...not taxpayer dollars. I might add that the City takes about $270,000 annually from the proceeds of the Bottle Shop to infuse into our general fund, helping the City to keep down our portion of your property taxes... and this obligation will continue to be met. The new North Country Bottle Shop is a financial investment in the City's future and also an investment to you as taxpayers in the city of Mora.

 
Recognizing Employee Theft
 
Employee Theft
By Barowners.com

Theft is an all too common problem in the bar industry. It's estimated that 50% of all bartender employees steal and that percentage is even higher when you take into account theft from additional staff members like servers or managers.

Such a prevalent case of thievery can make any bar owner a little paranoid. But how do you know if your employees are stealing from you? How can you be sure that theft is occurring in your bar?

If you suspect that something is going on, there are some clear signs to look for. These theft indicators will let you know that someone is stealing from your bar in some way -- by stealing money, inventory, giving away free drinks, bringing in outside liquor, etc.

The presence of one indicator should give you reason to suspect that you're getting ripped off. If you find more than one indicator, the chances increase that someone is stealing from your business and you must take immediate action.

Top 10 Bar Theft Indicators:

Theft Indicator #1: Uneven Drawer Counts

One of the first things to do when you suspect theft is to take an unannounced mid-shift "Z" reading of the cash register or pos system. Taking the reading by surprise should catch discrepancies between what money should be in the register and what is actually there. If you find that a drawer is under or over a significant amount, the employee responsible for that drawer may be stealing.

Often bartenders will keep track of how much the drawer is under or over and they will pocket that money or make up for it before the end of the night. An employee that has consistent uneven drawer counts is probably taking money out of the register.

Theft Indicator #2: Higher Pour Cost

There are lots of things that can cause a rise in your pour costs and theft is one of them. When employees steal inventory or money (in nearly any way) it drives up your pour cost.

Investigate if high pour cost is the only indicator of theft. If it is, be sure to evaluate other possible reasons for high pour cost before you make any staff changes.

Theft Indicator #3: Too Many Cash Register Commands

Take a look at the readings from your cash register or pos system. If you notice an excess of void or no sale cash register commands, theft could be occurring.

Employees may not be ringing in sales and keeping the cash or they might be stealing cash directly out of the register. Require manager verification for voids and discourage employees from using the no sale key. You could also have employees keep a record of why no sale was used during their shift.

Theft Indicator #4: Customer Complaints

Does it seem like customers are complaining more frequently? If you're hearing customers complain about "weak" drinks, shortchanging or not receiving a receipt, it could mean that employees are stealing.

By making drinks weaker, bartenders can save some of the liquor for a later drink that will be sold off the record. Sales without receipts also point to drinks that were sold with the bartender pocketing the money. Shortchanging is just as bad because it means that employees are stealing cash from customers.

Start putting tighter cash controls in place. Make sure that every sale is rung into the register and that every customer gets a receipt.

Theft Indicator #5: Frequent Breakage

Check your liquor bottle breakage charts and see if there's been an unusual amount of breakage lately. Accidents sometimes happen, but if it seems like your breakage numbers have recently spiked theft may be occurring.

Employees might be stealing bottles or selling the contents and keeping the money for themselves. Make a new rule that breakage must be verified by a manager when entered into the record.

Theft Indicator #6: Abnormal Inventory Purchasing

Have there been any changes in your inventory order recently? Are you ordering more? If the order you place with your supplier is getting bigger and bigger but your sales have remained the same, someone is probably stealing from your bar.

Employees could be stealing alcohol from the storeroom or selling drinks and pocketing the money. Double check inventory records (like requisition sheets) to see if the records are inconsistent with your sales.

Theft Indicator #7: Counting Systems

Often when bartenders steal cash from the register they need to remember how much money is in the register. But this is hard to do while you're working. So to keep track of how much the register is over or under at any given time, many bartenders use counting devices.

A counting device can be almost anything -- a pad and paper, stacks of cocktail swords, matches, even stacks of glasses can be used as a makeshift abacus.

If you spot a counting device behind the bar or near the cash register, theft is likely happening at your bar. Remove the counting device at once and do a "Z" reading of the cash register if appropriate.

Theft Indicator #8: Lower Sales

There are lots of possible reasons for lower sales (like seasonality or a new competitor) so make sure you explore other options if this is the only theft indicator you can find.

If there's no other explanation for low sales, employees may not be ringing sales into the register and taking the money. Apply better cash control procedures and have management on the floor to make sure that all sales are rung into the register or pos with receipts for every sale.

Theft Indicator #9: Low Bartender Productivity

Your bartenders should have similar sales based on the shifts that they work. If you find that one or two bartenders have particularly low productivity, those employees are suspect.

Track each of your bartender's productivity by looking at their sales per shift and per hour. If there's someone who stands out as an underperformer, that person might be stealing. Take a closer look at that bartender and determine if theft is the reason for their low productivity.

Theft Indicator #10: Unusually High Tips

While employees that earn decent tips are good for your business, if you notice that an employee is having an unusually high amount of gratuities you should keep an eye on them.

Its one thing to have a good night, but if staff members are bringing in more tips without additional effort, they could be supplementing their tips with cash from the register or selling drinks without ringing them in.

Bring the issue up in a staff meeting and ask the employee to share how they've been able to increase their tips. Tighten cash controls and closely monitor suspect employees.

It's hard to tell if theft is occurring if you don't know what you're looking for. Analyze your operation and see if you uncover any of these theft indicators -- if you do, take action immediately to put an end to theft at your bar.

Future Dates to Remember!!
 
MMBA Regional Meetings
 
Fall 2010
 
MMBA Boot Camp
 
February 21-23, 2011
Breezy Point Resort
 
MMBA Annual Conference
 
May 22-24, 2011
Arrowwood Resort
Ask A Director
 
Gary Buysse
Rogers
763-428-0163
 
Bob Leslie
 Pelican Rapids
218-863-6670
 
Brian Hachey
Stacy
651-462-2727
 
Nancy Drumsta
Delano
763-972-0578
 
Lara Smetana
Pine City
320-629-2020
 
Michael Friesen
Hawley
218-483-4747
 
Virgene Shellenbarger
Hutchinson
 320-587-2762
 
Tom Agnes
Brooklyn Center
763-381-2349
 
Steve Grausam
Edina
952-903-5732
 
Toni Buchite
50 Lakes
218-763-2035
 
Michelle Olson
Sebeka
218-837-9745
E-Mail Me
 
Bridgitte Konrad
North Branch
651-674-8113
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Tip of the Week
Hidden Gems

Are you using your staff to the fullest?
 
With the current recession, lots of recent college graduates and
laid off professionals are taking jobs in bars and restaurants...in
most cases, just leaving these employees to the day-to-day tasks of
their positions is a huge waste of their potential.  
 
The employees could have knowledge of marketing, sales, computers,
management, or other subjects that directly relate to your business. 
Take advantage of their skills and education by finding out how they
can help your bar. 
 
These staff members can help you in creating advertising or thinking
of new promotions.  They could also help to make certain processes
more efficient or give suggestions on how to improve the customer
experience. 
 
Take a second look at your employees...you may already have someone on staff who fits this bill - a hidden gem that you previously
overlooked.
 
It would be a great opportunity for them to learn. You'll benefit by being able to delegate, by getting some fresh input and having another point of view.

 
Buffalo Lake Liquor Thief Caught on Tape
Theft - 1

The Buffalo Lake and Hector Police Departments are investigating burglaries that occurred at two separate liquor stores in Renville County.

 

On June 23, around 4:00 a.m., a suspect entered the Buffalo Lake Liquor Store and took an undisclosed amount of cash.

 

Another burglary took place on June 28, between the hours of midnight and 6:00 a.m., at The Other Place, in Hector.  The suspect also took an undisclosed amount of cash.  

 

It was unknown whether or not the two cases were related.

 

The suspect was caught on tape, to view the footage click here.

 

Investigators were urging people to watch the video and to contact Renville County Crime Stoppers if you recognize the person in the video, or have information on these crimes.

 

The Renville County Crime Stoppers number: 800-720-3790.

 

People may also contact the Buffalo Lake Police Department at 320-833-2101, or the Hector Police Department at 320-848-2500.

A Ham, Egg & Toast...
Breakfast
A ham, an egg and a piece of toast go into a bar and order drinks.
 
The bartenders says, "Sorry, we don't serve breakfast."
 

The bitterness of poor quality remains long after the sweetness of low price is forgotten