Minnesota Municipal Beverage Association Newsletter
(December 6-December 12, 2009)
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for the
As I See It...... 
 
Scheduling 
Wouldn't we all love to work 8-4 or 9-5 Monday thru Friday? The business we are in just does not allow it, especially these days.

During the fall MMBA meetings, one of the things we talked about is being more proactive and thinking out of the box when it comes to all aspects of your business.

Well, I took that to heart and went back to look more closely at my operations. One of the things that surprised me was the customer counts the first hour of operations.

We have been opening at 9 am for as long as I can remember. We have our regulars who come in first thing in the morning, but we never had more than 10 customers that first hour, not even on a Saturday in July!

So we immediately put a plan into action. We planned to move our open time to 10am, starting November 1st. Signs were posted in the store of the changing hours, my employees were notified and we talked to our "Regular" early morning customers.

Two weeks later the change was implemented and no one said a word.

This change is going to save my store over $6, 000 per year in salary expense!

This plan wasn't without some resistance from my employees; How was this going to affect them and how would they get all of their hours?
 
This is how it works: My store has only two FT employees and we work opposite of each other at least 3 days per week. This is good because we both get the hours we need with some overlapping in the afternoon for continuity.  Plus, we service the customers better with the most knowledgeable staff on hand - which also improves training and knowledge of PT staff.

The PT staff are scheduled the shorter shifts which allows for more flexibility.

We have been doing this for a month now and all the employees have adjusted to the new scheduling, and the operations is seeing the benefits.

Remember, look at all aspects of your operations, even the things that seem to be going well could be improved.  

Lara Smetana
Voyageur Bottle Shop Manager (Pine City)
MMBA Director

 
10 Common Retail Mistakes
mistake 
1. Failing to build a rapport with the customer. From a simple greeting to a little chat about niceties, non-sales directed small talk go along way in developing an easier and more open mood in the customers.

2. Failing to find out customer's requirements.

3. Focusing on their own agenda instead of customer's.

4. Not giving customers the majority of the air time.

5. Confusing "telling" with "selling". Not listening or not hearing what customer is saying.

6. Not knowing the prevailing promotions, specials and regular pricing.

7. Not differentiating the product/service/store/company enough to create additional value in the mind of the customer.

8. Selling too fast, trying to close before the customer is ready to buy.

9. Fail to address objections properly not realizing that satisfactory resolution of the objectives is the shortest distance to purchase.

10. Not taking advantage of add-on sales, as soon as the main purchase is done, which is when customer is most ready to entertain them.

Small Liquor Store With A Big Heart
Miltona 
By: Celeste Beam, Alexandria Echo Press

When the patrons of Miltona Liquor Store were asked to participate in a challenge, they didn't only step up to the plate, they hit a grand slam home run.

The Minnesota Municipal Beverage Association (MMBA) and Coors Light, the sponsors of a statewide municipal liquor store food shelf challenge, recently awarded Miltona Liquor Store a $1,000 check for collecting the most food in their sales category - 4,841 pounds worth.

Mark Larson from Miltona Liquor said the establishment participated in the contest last year and came in third place.

This year, when it came time for the competition, he said his patrons wanted to beat the first and second place teams from highly-populated Twin Cities suburbs.

"With only a population of about 300 [city of Miltona], it's pretty amazing that we took first this year," said Larson. "But it's fantastic and a really nice gesture, especially with the way the economy is."
The contest took place during the month of October with participating municipal liquor stores around the state collecting money and food for local food shelves. For every dollar donated, Larson said it would equal one pound of food.

Whichever liquor store received the most food, determined by pounds, would receive an additional $1,000 from MMBA & Coors Light.

Larson noted that because Miltona is about halfway between Alexandria and Parkers Prairie, the food was split equally between the food shelf in Parkers and the food shelf in Alexandria. In addition, the $1,000 check  was also split equally between the two food shelves.

Of the 4,841 pounds collected at Miltona Liquor Store, $1,200 of it was cash donated by various organizations, said Larson, including the Miltona Lions Club, Miltona Fire Department, Carlos Lions, Parkers Prairie Lions and Pride of Lions and the Parkers Prairie American Legion Post 219.

Larson also noted that two Miltona residents - Eugene and Ardi Oswald - donated close to 900 pounds of food themselves.

"They see the neediness around here and want to help," said Larson of his customers. "They are just fantastic people. They have lots of heart and are super troopers for me."

Larson, who recently visited the local food shelves, said it was overwhelming to go into the facilities because of all the people who were there getting food.

While he was visiting one of the food shelves, Larson said he spoke with an employee and learned that between eight and 10 families use the food shelf each day.

"There are so many families in desperate need," said Larson. "My heart goes out to those people."

Larson added that it made him feel good that the small town of Miltona could help out in such a big way and that the Miltona Liquor Store has plans to come in first again next year.

(Photo: Mark Larson (right), manager of the Miltona Liquor Store, stood by more than 4,000 pounds of food collected in October. One Miltona couple, Eugene Oswald (left) and his wife, Ardi, helped the cause by donating close to 900 pounds of food themselves.)

Future Dates to Remember!!
2010 MMBA Boot Camp,
 
February 22 - 24, 2010 Breezy Point
 
2010 MMBA / MLBA Legislative Day
 
March 1, 2010
 
2010 MMBA Conference
 
May 15-18, 2010 Arrowwood 
 

 
Ask A Director
 
Gary Buysse
Rogers
763-428-0163
 
Bob Leslie
 Pelican Rapids
218-863-6670
 
Brian Hachey
Stacy
651-462-2727
 
Nancy Drumsta
Delano
763-972-0578
 
Lara Smetana
Pine City
320-629-2020
 
Joyce Zachmann
Spring Lake Park
763-780-8247
 
Virgene Shellenbarger
Hutchinson
 320-587-2762
 
Tom Agnes
Brooklyn Center
763-381-2349
 
Steve Grausam
Edina
952-903-5732
 
Toni Buchite
50 Lakes
218-763-2035
 
Michelle Olson
Sebeka
218-837-9745
E-Mail Me
 
Bridgitte Konrad
North Branch
651-674-8113
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Basics of a Positive Purchasing Experience
100% Satisfaction
How do you stack up?
 
Clean Environment
 
Orderly Set-Up
 
Friendly, Well Groomed, Knowledgeable Staff
 
A Greeting & Welcome Into the Facility (Especially to NEW Customers!!)
 
Clear Signage
 
Efficient Check Out
 
Perceived Value of Merchandise or Services
 
 
Trying new things without fearing failure is a great attribute for any business, particularly one that counts on bringing customers back again & again.