Minnesota Municipal Beverage Association Newsletter
(March  8-14, 2009)
 Click Here for the
As I see it...

   Pie

Most of us like dessert, appealing, enticing, and enjoyable.  Wouldn't we like our shopping experience to be the same way? 
 
At the Liquor Hutch, once a year we do a Customer Appreciation week.  During this week we have a Recipe Contest.  Last year it was Main Dishes, this year is was Desserts.  We had a better response last year than this year, but we had better quality of recipes this year.
 
Creating something fun and new to participate in at our store has been appealing and enticing to our customers.  We even had some men ask about the Recipe Contest this year and they suggested we do Cocktail Recipes.  So, this will be our contest title next year.  This will make it an enjoyable experience for more customers.
 
Sometimes we get in a rut and can't think of what to do to make the shopping experience more enjoyable for our customers.  If you would like to try something new, this has been a very fun and "sweet" project. 
 
Below is one of the winners in our contest, and is the quickest recipe to make. Feel free to hand out copies to your customers.
 
  
Lazy Dazy Boozy Pie
 
8 oz Hershey Bar (with Almonds)
1 ½ oz Amaretto
2 oz Crème de Cocoa (white)
8 oz Cool Whip
Baked 9" pie crust
 
Melt candy bar in double boiler.  Add liqueurs and beat well.
Fold in cool whip and pour into pie shell.  Keep in freezer.
(Option - Can use Chocolate Cookie Crust if desired)
8 Servings
 
You may make a few new sales!
 
Good Luck!
 
Virgene Shellenbarger
Liquor Hutch Hutchinson
MMBA Director
 
 
Kenyon Liquor on the Rebound
 
Jen Cullen
The Republican Eagle - 03/03/2009

There was a time in the 1950s and 60s when Kenyon's municipal liquor store was the city's primary revenue source. Those days are over, but city officials say the store's recent financial turnaround shows it can once again play an important role in Kenyon's finances.

"If managed properly, it can be a huge asset," said Kenyon City Administrator Chris Heineman. "The store has turned around substantially, especially in past 18 months or so."
According to an annual state auditor's report released last week, the store had a $5,084 net loss in 2007. Amended numbers will show that number is actually closer to $40,000, Heineman said.

Since then, the store - Goodhue County's only municipal facility - has rebounded into the black.

The state won't release its 2008 municipal liquor store operations analysis until next year, but Heineman said preliminary year-end numbers show a $40,000 gain.

"That's an $80,000 swing," Heineman said. "The store really has turned around."

Kenyon's facility offers a store-like atmosphere for off-sale customers. There is also a bar that has been renovated over the past few years.

Heineman called 2007 a "major transition year" for the store.
Not only were profits trending down, he said, but the store's manager was let go and began receiving a severance package that came out of liquor store coffers.

Heineman said closing the store would be a "primary consideration" if it continued losing money. Since it's not, "We're setting ourselves up to move forward and to continue to make a profit," he said.

Heineman said the city must continue to invest in the store and make sure it's managed properly for it to make money.
Just last week, officials eliminated the assistant manager position. Heineman said other improvements are in the works for next year and that officials will work to better market the store.

"It still can play a very important part in providing city services and reducing the burden on the tax paying citizens," he said.
 

The Power of Sound 
 
 From: Buy-ology, by Martin Lindstrom
 
Sounds trigger strong association and emotions that can exert a powerful influence on behavior. 
 
In fact, classical music has been found to deter vandalism, loitering, and even violent crime in Canadian parks, 7-11 parking lots and subways.  Figures released in 2006 showed that when classical music was piped over loudspeakers in the London Underground, robberies dropped by 33 percent, assaults on staff by 25 percent and vandalism of trains and stations by 37 percent.
 
Sound can even determine whether we pick up a bottle of French Chardonnay over a German Riesling.  Over a two-week period, two researchers at the University of Leicester played either accordion-heavy, recognizable French music or a German Bierkeller brass band over the speakers of a retail wine section.
 
On French music days, 77 percent of consumers bought French wine, whereas on Bierkeller music days, the vast majority of consumers made a beeline for the German section of the store.
 
In short, a customer was three to four times more likely to select a bottle of wine they associated with the music playing overhead than one they didn't.  Were customers aware of what they were hearing?  no doubt they were, peripherally.  But only one out of the forty-four customer who agreed to answer a few questions at the checkout counter mentioned it among the reason they bought the wine they did.
Job Openings
 
Columbia Heights Assistant Liquor Manager
 
 
Mora Assistant Liquor Manager
 
Future Dates to Remember!!
 
2009 MMBA Annual Conference
May 17th - 19th
Wine Dinner May 16th
 
MMBA Regional Meetings
 Fall of 2009
 
 
Ask A Director
 
Gary Buysse
Rogers
763-428-0163
 
Dan Bahr
Bemidji
218-751-8868
 
Brian Hachey
Stacy
651-462-2727
 
Nancy Drumsta
Delano
763-972-0578
 
Lara Smetana
Pine City
320-629-2020
 
Joyce Zachmann
Spring Lake Park
763-780-8247
 
Virgene Shellenbarger
Hutchinson
 320-587-2762
 
Michael Friesen
Hawley
218-483-4747
 
Tom Agnes
Brooklyn Center
763-381-2349
 
Molly Meyer
Fairmont
 507-238-2269
 
Paul Kaspszak
MMBA
763-572-0222
1-866-938-3925

 
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Pennsylvania Liquor Board Tries to Improve Worker's Manners

 

Source: AP, March 8th
 
The Pennsylvania Liquor Control Board is spending more than $173,000 to try to improve the manners of workers at state stores across Pennsylvania.
The board wants to make sure clerks are saying things like "hello," "thank you" and "come again" as people walk through the door to buy wine or liquor.
 
The board's chief executive, Joe Conti, says it's all part of the agency's attempt to improve its image.
 
The board has hired a Pittsburgh-based consulting firm, Solutions 21, to help coach store managers on how to get their staff to be good sales reps. The managers will then go into the 620 stores and instruct clerks on things like how to greet a customer, how to read a customer's cues and where to stand. 
 
 

 People who are cocky and arrogant say, "I know that" and move along.

People who are confident and positive ask themselves, "How good am I at that?" and seek to improve