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Meet with Al Spiewak, President of Advanced Learning Resource Solutions, a non-profit promoting educational best practices & Adjunct Professor of Fordham's Graduate School of Business. Al also specializes in buying, selling and building a business.
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| | The Association of Small Business Development Centers | |
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
| The NJSBDC network (www.njsbdc.com) is the premier provider of comprehensive services and programs for small business in New Jersey. The organization, which consists of 11 centers statewide, helps businesses expand their operations, manage their growth or start ventures. The New Jersey Small Business Development Centers (SBDC) network is partially funded by the U.S. Small Business Administration, the State of New Jersey, and The College of New Jersey. SBA's funding is not an endorsement of any products, opinions, or services. All SBA-funded programs are extended to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance by contacting 609-771-2947.
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MARKETING IS ESSENTIAL TO THE SUCCESS OF YOUR BUSINESS
Are you missing sales?
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A New Look in Marketing:
New Clients, New Markets, and New Ideas
March 16, 9:00-11:00am - $38.00 - INFO & REGISTRATION
When was the last time you revised your marketing plan or analyzed your marketing efforts? Have you ever? "We never needed a marketing plan - our business grew by word of mouth." Now you've realized that times have changed; business has changed; technology has changed; and your customers have changed or disappeared. Planning to thrive and survive in these uncertain times can be nerve-racking, but increasing your awareness of the marketing process and of the strategies and options necessary to reach your target markets requires knowing who they are how they behave. We'll start with the basics and build a new foundation. Doing a fresh analysis for marketing in the "New Normal" will increase the effectiveness of your marketing efforts and increase your sales.
Instructor: Ellen Silverman - Certified Guerrilla Marketing Coach
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Do Business with the World:
Cultural Understanding for Better Profit
March 16, 2:00-4:00pm - $38.00 - INFO & REGISTRATION
Even within our local economy, businesses need to be culturally competitive and aware of global protocols. Unsuccessful deals and missed growth opportunities may be the consequence of a lack of cultural understanding. Through current local business case studies, attendees will gain a better awareness of how other cultures do business and learn to engage the cultures within their industry and customer-base.
Instructor: Annette Njie - Owner of Social Elegance
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Protect Your Business:
Confidentiality Agreements Dissected
March 16, 6:00-8:00pm - $38.00 - INFO & REGISTRATION
You may be considering engaging the services of a contractor or specialist but are concerned that this individual or his/her team may reveal project details, trade secrets, or the internal workings of your business to your competitors, the media or other sources. Join us to learn how simple written agreements can be an essential tool to protect your business from inadvertent and deliberate disclosures.
Instructor: Courtenay Hansen - Chief Counsel for C. C. Hansen, Esq. LLC
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NJSBDC@TCNJ events are designed to help you grow your business.
To attend NJSBDC@TCNJ events, register in advance by telephone, fax, email or directly at our website:
TCNJ Students - All NJSBDC@TCNJ event fees are waived for TCNJ students - please select a TCNJ Student ticket when registering and be prepared to supply your current College ID to gain entry to the event.
We look forward to your success!
NJ Small Business Development Center at The College of New Jersey
Proudly Serving the Mercer & Middlesex Small Business Community | |
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