Marketing in the New Normal - Updating Your Marketing Plan to Expand Your Revenues
1:00-3:00pm - $38.00 - REGISTER
When was the last time you revised your marketing plan? Or analyzed your marketing efforts? Or have you never? "We never needed a marketing plan - our business grew word of mouth." Now you've realized -- times have changed; business has changed; technology has changed; and your customers have changed or disappeared. Planning to thrive and survive in these uncertain times can be nerve-racking, but increasing your awareness of the marketing process and of the strategies and options necessary to reach your target markets requires knowing who they are and how they behave. We'll start with the basics and build a new foundation. Doing a fresh analysis for marketing in the "new normal" will increase the effectiveness of your marketing efforts and increase your sales.

Successful Strategies for Building a Business Website and Going Live
3:30-5:30pm - $38.00 - REGISTER
Carole DeNatale will discuss Intellectual Property Law Protection Strategies, and Adam Nichols will discuss the mechanics such as website design and search engine optimization. Learn tips on putting together a successful business website and strategies for protection of your website against competitors, developing content, inbound vs. outbound marketing, getting started with search engine and social media marketing. This discussion is for businesses of all sizes from startups to mid size and larger businesses.