NJSBDC@TCNJ  
Where Business Goes to Grow!
Advisers to Mercer & Middlesex Businesses with up to 500 Employees
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All small businesses have the opportunity to qualify for 5 hours of FREE advisory service with our panel of expert counselors.
 

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An Accredited Member of
Association of Small Business Development Centers
The Association of Small Business Development Centers
 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.
The New Jersey Small Business Development Centers (NJSBDC) Network is also funded by the State of New Jersey and is hosted by Rutgers Business School: Graduate Programs-Newark and New Brunswick.
November Events
Tuesday, November 9
Question and Answer Workshop for New Businesses
2:00-4:00pm - $20  REGISTER NOW

Get answers to those burning questions that are holding you back from starting your dream business or tips to help your fledgling business grow. Attendees are in the driver's seat for the entire two hour session to get direct answers to your specific business questions.

Join us for this productive introduction to the resources that are available through the NJ Small Business Development Center at The College of New Jersey. Materials and info every small business needs will be provided to each participant.

Topics include (but are not limited to) business planning, legal formation, registration requirements, marketing basics and the many federal, state, local and private resources available to help you get started.d.

Al Spiewak - Fordham University Entrepreneur Professor, Attorney and Former Director of an NJ Incubator
Tuesday, November 16
Business Growth Day

 
Keeping Score: Where's My Cash - Tools for Cash Flow Planning & Analysis
7:00-10:00am - $229.00 - REGISTER NOW
Are you keeping score and are you winning? Do you know if your business is meeting your financial goals? Do you have financial goals? This workshop is designed for existing businesses and will clearly identify the benefits of cash flow planning and provide a template for financial projections. Learn how to mine and analyze information from your statements in order to measure real business performance and make better business decisions for the future. Topics include financial statement ratio analysis, analysis and classification of cash flows and vertical and horizontal statement analysis. This work is part of the NJSBDC Network's Next Stage Business Growth Training Series. Presenter: Neil J. Abitabilo, MBA CMA - Former CFO, COO and CAO of several companies including Vertecto, Atlantic Express Transportation Group, HPG International & Rheometrics, Inc.
 
Protect Your Business - Confidentiality Agreements Dissected
10:30am-12:30pm - $25.00 - REGISTER NOW
You may be considering engaging in the services of a contractor or specialist but are concerned that this individual or his/her team may reveal project details, trade secrets, or the internal workings of your business to competitors, the media or other sources. Join us to learn how simple written agreements can be an essential tool to protect your business from inadvertent and deliberate disclosures. Presenter: Courtenay C. Hansen, Esq. - Chief Counsel for C. C. Hansen, Esq. LLC

Branding and Consistency in Your Marketing Message
1:00-3:00pm - $35.00 - REGISTER NOW
Make your marketing dollars stretch the farthest by taking advantage of brand consistency. In this workshop explore simple ways to have your customers commit your marketing message to memory. Compel your clients interest in your products or services with a clear, unique message and look that resounds throughout your marketing materials. Presenter: Ellen Silverman - Certified Guerrilla Marketing Coach

Business with the World - Cultural Understanding for Better Profit
3:30-5:30pm - $25.00 - REGISTER NOW
Even within our local economy, businesses need to be culturally competitive and aware of global protocols. Unsuccessful deals and missed growth opportunities may be the consequence of a lack of cultural understanding. Through current local business case studies, attendees will gain a better awareness of how other cultures do business and learn to engage the cultures within their industry and customer-base. Presenter: Annette D. Njie - Owner of Social Elegance, a project management and marketing firm specializing in culture fusion

Protect Your Business - Detect & Prevent Fraud
6:00-8:00pm - $25.00 or FREE - REGISTER NOW
All businesses are susceptible to fraud by acts that take place from the mailroom to the boardroom. This workshop will help you better understand, more easily detect and prevent fraud from negatively impacting on your business' and your clients' bottom line. Learn the steps to create an environment that is not tolerant of fraud and ensure that managers are trained to recognize and act upon the Seven Categories of Loss all businesses face. Presenter: Frank B. Halpin, Certified Fraud Examiner (CFE) - President of The Halpin Group, a business intelligence, investigative & loss prevention consulting firm
NJSBDC@TCNJ events are designed to help you grow your business.

To attend NJSBDC@TCNJ events, you may also register in advance by telephone, fax, email or directly at our website:

Phone:     609-771-2947
Fax:         609-637-5217
Email:      events@sbdcnj.com 
Internet:  http://www.sbdcnj.com 
REGISTRATION ENDS 24 HOURS BEFORE EACH EVENT BEGINS.
 
TCNJ Students - All NJSBDC@TCNJ event fees are waived for TCNJ students - please select a TCNJ Student ticket when registering and be prepared to supply your current College ID to gain entry to the event.

Thank you for your attention,

NJ Small Business Development Center at The College of New Jersey
Proudly Serving the Mercer & Middlesex Small Business Community