New Jersey Small Business Development Centers
 
 Where Businesses Go to Grow!
  Serving Mercer & Middlesex Businesses with up to 500 Employees
Business Image Collage
QUICK LINKS
 
 

May 19, 2010
Sales & Marketing CONFERENCE & EXPO
- Sponsorship -
 Businesses interested in being Lunch or Expo Sponsors, please email expo@sbdcnj.com
 
 
 MEET THE EXPERTS
Meet The Expert 
All small businesses have the opportunity to qualify for 5 hours of FREE advisory service with our panel of expert counselors.
 
 
 COMING IN MAY
FIRST ONE IS FREE
To help businesses with stretch their training budget, NJSBDC@TCNJ will be awarding the first registrant of each workshop held in May a certificate for another
workshop of equal or lesser registration fee at no additional charge.  
 
This free training certificate will be awarded at the conclusion of the workshop for which the registrant has paid and the registrant must be present to be eligible.
 
 
- Please Note -
 Sales & Marketing Conference and Expo registration is not eligible for this offer.
 
 
 NJBIZCONNECT.com
Business Directory
 
 
SERIES SPONSORS
WANTED
NJSBDC@TCNJ is looking to partner with your business to create several themed training series.
 
Expand our training offerings and your exposure to your business community by sponsoring workshop locations, equipment and refreshments or providing presenters.
 
 Suggested Topics for
 Monthly Workshop Series:
 - Legal & Regulatory
   Considerations,
 - Workforce Issues,
 - Leadership Development,
 - Insurance,
 - Cyber Security or
 - Your Business Specialty.
 
 Interested businesses, please email sponsors@sbdcnj.com
 
 

Join Our Mailing List!

 
 Become our Fan on Facebook
 
 

Follow us on Twitter

NJSBDC@TCNJ Twitter

 
 
Connect to us on LinkedIn
CALENDAR OF EVENTS 
For April 25 through May 8, 2010 

April 27 - 10:00am-12:00pm - FREE
Meet the Lenders
West Windsor Library, 333 North Post Road, Princeton Junction, NJ 08550
CLICK TO REGISTER
This program will provide small business owners and entrepreneurs with the opportunity to meet one on one with U.S. Small Business Administration's top lending institutions to discuss the SBA guaranteed loan program. Find out first hand what lenders look for in a winning loan proposal and how to increase your chances of getting a loan.
Lenders: Sovereign Bank, Affinity Credit Union, Hopewell Valley Bank, and more.
 
April 28 - 9:00-11:30am - $39
Overcoming Sales Objections
The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
CLICK TO REGISTER 
In this workshop, attendees work together with our expert to role play presented objections and formulate strategies to help change your prospects NO's into YES's and positively increase sales.
Instructor: Angelo Scialfa - Sponsorship Sales & Marketing Leadership Trainer

April 29 - 6:00-8:00pm - FREE
Como Financiar Su Negocio en el Condado de Mercer -
How to Finance Your Business in Mercer County -
Conducted in Spanish
Mercer County Connection in the Hamilton Square Shopping Center
957 Route 33, Hamilton Square, NJ 08690
CLICK TO REGISTER
Estos seminarios le presentarán los programas de financiación local y del gobierno, incluyendo el "Mercer County Loan Fund", un fondo de préstamos diseñado especialmente para ayudar con los costos de su equipo, la expansión de su negocio y la operación diaria.
[This seminar will present local funding programs and government, including the Mercer County Loan Fund, designed specifically for securing company equipment, improvements and operation costs.] Sponsored by Mercer County Office of Economic Development & Sustainability.
Instructor: Nathalia Giraldo of the Regional Business Assistance Corporation (RBAC)
 
May 4 - 8:30-11:30am - FREE
HUBZone Empowerment Contracting Program & 8(a) Federal Certification for Federal Contracts
North Brunswick Township Municipal Building
710 Hermann Road, North Brunswick, NJ 08902
CLICK TO REGISTER
The HUBZone Empowerment Contracting Program provides federal contracting opportunities for qualified small businesses located in specifically designated Historically Underutilized Business Zones (HUBZone) distressed areas. The 8(a) Federal Certification for Federal Contracts Program is SBA's effort to promote equal access for socially and economically disadvantaged individuals to participate in the business sector of the nation's economy. You will learn how to qualify for these programs, the benefits for your business and how they can further develop your firm. Eligible business owners must be U.S. citizens and should be in business for at least 2 years. Sponsored by the U.S. Small Business Administration and North Brunswick Township.
Instructor: Richard Zilg - Assistant District Director for Minority Enterprise Development at the U.S. Small Business Administration
 
May 4 - 12:00-12:45pm - $25.00
Lunchtime Webinar - Writing a Business Plan
Anywhere with high-speed Internet access and a telephone
CLICK TO REGISTER
Business plans are an essential tool for every stage of business operations from innovation to expansion. This webinar examines and identifies key components of preparing a business plan to ensure that your business idea, business expansion meets with success; the business plan and its quality will impact on potential financing capabilities. Other topics included are: executive summary, management and personnel, location, financial data, marketing analysis strategy, cash flow projections, profit and loss statements and balance sheet; what banks and investors look for in a business plan. Sponsored by NJ Small Business Development Center Network.
Instructor: Lorraine Allen - Middlesex Business Woman of the Year & SBA Excellence in Innovation Award Recipient

May 5 - 9:00-11:30am - $39.00
Small Business Enterprise Registration and Minority-owned Business Enterprise & Women-owned Business Enterprise Certifications for State & Corporate Contracts
The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
CLICK TO REGISTER
The State of New Jersey's Small Business Set-Aside program includes goals that 25% of state contract and purchase order dollars be awarded to Small Business Enterprises. It is advantageous to secure SBE registration to better compete for government contracts and Minority-owned or Women-owned Business Enterprise (MBE/WBE) certifications to qualify for select corporate bidding opportunities. Our workshop explains the eligibility requirements, a line by line review of each application and overviews of the Bid Opportunity Database, E-mail Notification Service, and Diversity Registry available to successful applicants. Take the class and submit your application the next business day!
Instructor: Patrick Guidotti - Owner of PJG Consulting & former Director of NJ Department of Commerce Small Business Office
 
May 5 - 6:00-8:00pm - $20.00
Question & Answer Workshop for New Businesses
The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
CLICK TO REGISTER
Starting a new business? Enjoy a basic overview of what you need to know to get your business up and running. Ask questions of our expert counselors and learn from those who have had start up success. Topics include (but are not limited to) business planning, legal formation, registration requirements and the many federal, state, local and private resources available to help you get started.
Instructor: Al Spiewak - Fordham University Entrepreneur Professor, Attorney and Former Director of an NJ Incubator
 
May 6 - 8:00-9:30am - $20.00 includes breakfast
Relationship Marketing
The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
CLICK TO REGISTER
Neither current or traditional marketing methods are complete without a plan to create and maintain your relationship with your customers. Neglecting the social aspects of sales may be costing you customers to creative competitors willing to extend communications beyond advertising and sales promotional messages. Relationship and appreciation marketing develops customer loyalty, retention, satisfaction and referrals.
Instructor: Lorraine Allen - Middlesex Business Woman of the Year & SBA Excellence in Innovation Award Recipient
 
NJSBDC@TCNJ events are designed to help you grow your small business.
 
To attend any of the events, please register in advance by telephone, fax, email or directly at our website:
 
Phone:     609-771-2947
Fax:         609-637-5217
Email:      events@sbdcnj.com 
REGISTRATION ENDS, 24 HOURS BEFORE EACH CLASS BEGINS.
 
PLEASE, NO WALK-INS!
 
TCNJ Students - All our event fees are waived for TCNJ students - please call our office to arrange TCNJ student registration.
 
Thank you for your attention,

NJ Small Business Development Center at The College of New Jersey
Proudly Serving the Mercer & Middlesex Small Business Community