FOR PLACEMENT IN YOUR CALENDAR OF EVENTS
 
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 
 
Event: Meet the Lenders
Date: April 27, 2010
Time: 10:00am-12:00pm
Location: West Windsor Library, 333 North Post Road, Princeton Junction, NJ 08550
Fee: FREE
Sponsored by: NJ Small Business Development Center at The College of NJ, U.S. Small Business Administration, and participating lenders
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: This program will provide small business owners and entrepreneurs with
the opportunity to meet one on one with U.S. Small Business Administration's top lending institutions to discuss the SBA guaranteed loan program. Find out first hand what lenders look for in a winning loan proposal and how to increase your chances of getting a loan.
Lenders: Sovereign Bank, Affinity Credit Union, Hopewell Valley Bank, and more.
 
Event: Overcoming Sales Objections
Date: April 28, 2010
Time: 8:30-10:30am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $39.00
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: In this workshop, attendees work together with our expert to role play presented objections and formulate strategies to help change your prospects NO's into YES's and positively increase sales.
Instructor: Angelo Scialfa - Sponsorship Sales & Marketing Leadership Trainer
 
Event: Como Financiar Su Negocio en el Condado de Mercer (How to Finance Your Business in Mercer County - Conducted in Spanish)
Date: April 29, 2010
Time: 6:00-8:00pm
Location: Mercer County Connection, Hamilton Square Shopping Center, 957 Route 33, Hamilton Square, NJ 08690
Fee: FREE
Sponsored by: NJ Small Business Development Center at The College of NJ and Mercer County Office of Economic Development & Sustainability
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Estos seminarios le presentar�n los programas de financiaci�n local y del gobierno, incluyendo el "Mercer County Loan Fund", un fondo de pr�stamos dise�ado especialmente para ayudar con los costos de su equipo, la expansi�n de su negocio y la operaci�n diaria. (This seminar will present local funding programs and government, including the Mercer County Loan Fund, designed specifically for securing company equipment, improvements and operation costs.)
Instructor: Nathalia Giraldo of the Regional Business Assistance Corporation (RBAC)
 
Event: HUBZone Empowerment Contracting Program & 8(a) Federal Certification for Federal Contracts
Date: May 4, 2010
Time: 8:30-11:30am
Location: North Brunswick Township Municipal Building, 710 Hermann Road, North Brunswick, NJ 08902
Fee: FREE
Sponsored by: NJ Small Business Development Center at The College of NJ, U.S. Small Business Administration, and North Brunswick Township
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: The HUBZone Empowerment Contracting Program provides federal contracting opportunities for qualified small businesses located in specifically designated Historically Underutilized Business Zones (HUBZone) distressed areas. The 8(a) Federal Certification for Federal Contracts Program is SBA's effort to promote equal access for socially and economically disadvantaged individuals to participate in the business sector of the nation's economy. You will learn how to qualify for these programs, the benefits for your business and how they can further develop your firm. Eligible business owners must be U.S. citizens and should be in business for at least 2 years.
Instructor: Richard Zilg - Assistant District Director for Minority Enterprise Development at the U.S. Small Business Administration
 
Event: Lunchtime Webinar - Writing a Business Plan
Date: May 4, 2010
Time: 12:00-12:45pm
Location: Anywhere with high-speed Internet access and a telephone
Fee: $25.00
Sponsored by: NJ Small Business Development Center Network
Registration: www.njsbdc.com and select E-Learning Series or call 973-353-1927
Description: Business plans are an essential tool for every stage of business operations from innovation to expansion. This webinar examines and identifies key components of preparing a business plan to ensure that your business idea, business expansion meets with success; the business plan and its quality will impact on potential financing capabilities. Other topics included are: executive summary, management and personnel, location, financial data, marketing analysis strategy, cash flow projections, profit and loss statements and balance sheet; what banks and investors look for in a business plan.
Instructor: Lorraine Allen - Middlesex Business Woman of the Year & SBA Excellence in Innovation Award Recipient

Event: Small Business Enterprise (SBE) Registration and Minority-owned Business Enterprise (MBE) & Women-owned Business Enterprise (WBE) Certifications for State & Corporate Contracts
Date: May 5, 2010
Time: 9:00-11:30am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $39.00
Sponsored by: NJ Small Business Development Center at the College of NJ 
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: The State of New Jersey's Small Business Set-Aside program includes goals that 25% of state contract and purchase order dollars be awarded to Small Business Enterprises. It is advantageous to secure SBE registration to better compete for government contracts and Minority-owned or Women-owned Business Enterprise (MBE/WBE) certifications to qualify for select corporate bidding opportunities. Our workshop explains the eligibility requirements, a line by line review of each application and overviews of the Bid Opportunity Database, E-mail Notification Service, and Diversity Registry available to successful applicants. Take the class and submit your application the next business day!
Instructor: Patrick Guidotti - Owner of PJG Consulting & former Director of NJ
 
Event: Question & Answer Workshop for New Businesses
Date: May 5, 2010
Time: 6:00-8:00pm
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $20.00
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Starting a new business? Enjoy a basic overview of what you need to know to get your business up and running. Ask questions of our expert counselors and learn from those who have had start up
success. Topics include (but are not limited to) business planning, legal formation, registration requirements and the many federal, state, local and private resources available to help you get started.
Instructor: Al Spiewak - Fordham University Entrepreneur Professor, Attorney and Former Director of an NJ Incubator

Event: Relationship Marketing
Date: May 6, 2010
Time: 8:00-9:30am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $20.00 includes breakfast
Sponsored by: NJ Small Business Development Center at the College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected] 
Description:Neither current or traditional marketing methods are complete without a plan to create and maintain your relationship with your customers. Neglecting the social aspects of sales may be costing you customers to creative competitors willing to extend communications beyond advertising and sales promotional messages. Relationship and appreciation marketing develops customer loyalty, retention, satisfaction and referrals.
Instructor: Lorraine Allen - Middlesex Business Woman of the Year & SBA Excellence in Innovation Award Recipient

Event: Get Your Business Plan Written in a Day 
Date: May 11, 2010
Time: 9:00am-4:00pm
Location: Carteret Free Public Library, 100 Cooke Avenue, Carteret NJ 07008
Fee: $99.00
Sponsored by: NJ Small Business Development Center at the College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected] 
Description: Dread writing or revising your Business Plan? Save the midnight oil and complete your Plan with our simple format and guidance from our expert. Bring your current information, your growth and development ideas, a flash drive and your lunch, and leave with your new Plan in your hands. All work performed on computers during the workshop - no laptops, please.
Instructor: Carla Fallone, MBA - CEO of Fallone Business Resources & TCNJ School of Business Adjunct Professor
 
Event: Create Target Prospect Lists for Free
Date: May 12, 2010
Time: 9:00-11:30am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $39.00 
Sponsored by: NJ Small Business Development Center at the College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected] 
Description: Spend a little time with our expert and take back a list of prospects to call and mail. We will use Reference USA to research and build multiple lists fitting your business and targeting potential clients or customers. Once research is completed, you will download and save your prospect lists to start marketing to as soon as the workshop is over! With the skills learned, you may discover new revenue pools whenever you need them. All you need is a NJ library card.
Instructor: Lorraine Allen - Middlesex Business Woman of the Year & SBA Excellence in Innovation Award Recipient
 
Event: Financing Webinar Date: May 12, 2010
Time: 12:00-12:45pm (During Lunch)
Location: Anywhere with high-speed Internet access and a telephone
Fee: $25.00
Sponsored by: NJ Small Business Development Center Network
Registration: www.njsbdc.com and select E-Learning Series or call 973-353-1927
Description: This webinar is perfect for the small business owner seeking to secure financing for developing and growing operations! Learn how to identify criteria to secure business loans, identify the appropriate type of loan, construction of credit, present a convincing busi-ness plan, bootstrapping or non-traditional financing.
Instructor: Vincent Vicari and Vince D'Elia - Regional Director of the Bergen Small Business Development Center and former CEO of DEWPRO Textiles

Event: Unlocking the Power of eMail Marketing Webinar
Date: May 13, 2010
Time: 6:00-6:45pm
Location: Anywhere with high-speed Internet access and a telephone
Fee: $25.00
Sponsored by: NJ Small Business Development Center Network
Registration: www.njsbdc.com and select E-Learning Series or call 973-353-1927
Description: Grow your business online! E-Business seminars help small businesses or individuals who want to start their business to plan, develop, and market their web sites as well as manage technology for the benefit of their business operations in light of the increased need to use information technology to compete in a fast-paced, global business environment.
Instructor: Sunny Kancherla - Digital strategist, eMarketing expert and founder of GardenStateApartments.com
 
Event: Doing Business in Mercer County - Starting a Business from A to Z
Date: May 13, 2010
Time: 6:00-8:00pm
Location: Hickory Corner Branch of the Mercer County Library, 138 Hickory Road, East Windsor, NJ 08520
Fee: FREE
Sponsored by: NJ Small Business Development Center at The College of NJ and Mercer County Office of Economic Development & Sustainability
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Held in local neighborhoods, this workshop helps you learn the requirements and local resources available to start and grow your business. Enjoy a basic overview of what you need to know to get your business up and running. Topics include business planning and research, legal formation, tradename registration, insurance, store/office placement, zoning, permits, franchise/business acquisition, home office do's and don'ts, record keeping, employee forms, professional services needed and more.
Instructor: Al Spiewak - Fordham University Entrepreneur Professor, Attorney and Former Director of an NJ Incubator 

Event: Branding Yourself for Greater Sales
Date: May 18, 2010
Time: 8:00-10:00am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $20.00 includes coffee service
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Brands are usually referred to when thinking of cars, food and corporations. Prevailing business expectations however, make it imperative that professionals such as lawyers, doctors and authors; laypersons looking for work, and small businesses learn to brand themselves.
Instructor: Angelo Scialfa - Sponsorship Sales & Marketing Leadership Trainer for Fox Run Group, LLC.
 
Event: First Annual Sales & Marketing Conference and Expo
Date: May 19, 2010
Time: 9:00am-4:00pm
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $99.00 includes breakfast and lunch
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Learn, Market & Sell - The Sales & Marketing Expo is your one-stop opportunity for everything you need to boost sales and expand your marketing reach. Attend workshops on hot-topic treads and ideas delivered by experts in the field. Browse exhibitor tables for assistance with branding, marketing campaigns, sales strategies, and ecommerce. Network with other local businessess that can help expand your market and gain new revenue streams.
 
Event: Unpacking the Complexities of the Patient Protection Act (New Healthcare Bill)
Date: May 20, 2010
Time: 7:30-10:00am
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $10.00
Sponsored by: NJ Small Business Development Center at The College of NJ and Amper, Politziner & Mattia Certified Public Accountants and Consultants
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: This program is intended to provide the attendees with insight on the tax and compliance issues that face the business community in light of the new healthcare legislation signed into law by President Obama.
Instructor: Dan Gibson of Amper, Politziner & Mattia and Susan Wolfman of Amper Financial Services
 
Event: The Q's & A's of Starting a Business Webinar
Date: May 21, 2010
Time: 12:00-12:45pm
Location: Anywhere with high-speed Internet access and a telephone
Fee: $25.00
Sponsored by: NJ Small Business Development Center Network
Registration: www.njsbdc.com and select E-Learning Series or call 973-353-1927
Description: This webinar will provide answers to the most frequently asked questions posed by people looking to start their own business. While this program is guided by the audience, topics almost always include discussions about Legal Structure, Registration Requirements, Business Financing and Elements of a Business Plan. This is the perfect first step that is usually followed either by additional training or individual consulting.
Instructor: Gary Rago - Licensed CPA, MBA, and Regional Director for the NJSBDC at Rutgers-Camden
 
Event: Get Your Website Built in Two Days
Date: May 25, 2010 & May 27, 2010
Time: 9:00am-12:00pm each day
Location: The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $89.00
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Using HMG ePublishing's online website template and management system, build your first website or recreate and improve an existing website. A credit card or PayPal account is required to register a website address/domain name costing $10.00 annually and cover HMG ePublishing hosting services of $4.00 per month at the beginning of the workshop. Bring your lunch and a digital image of your logo. Please do not bring a laptop - Internet access is available from provided computers only.
Instructor: Dave Mason of Fast-Teks On-Site Computer Services
 
Event: Question & Answer Workshop for New Businesses
Date: May 27, 2010
Time: 10:00am-12:00pm
Location:The College of New Jersey, 2000 Pennington Avenue, Ewing, NJ 08628
Fee: $20.00
Sponsored by: NJ Small Business Development Center at The College of NJ
Registration: www.sbdcnj.com or 609-771-2947 or [email protected]
Description: Starting a new business? Enjoy a basic overview of what you need to know to get your business up and running. Ask questions of our expert counselors and learn from those who have had start up
success. Topics include (but are not limited to) business planning, legal formation, registration requirements and the many federal, state, local and private resources available to help you get started.
Instructor: Al Spiewak - Fordham University Entrepreneur Professor, Attorney and Former Director of an NJ Incubator
Questions about Calendar Items?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Contact: Janel A. Bisacquino
Title: Marketing, Technology & Media Coordinator
Org: NJ Small Business Development Center at The College of New Jersey 
Phone: 609.771.2947
Email: [email protected]
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~