SCORE - For the Life of Your Business
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Greater Bridgeport Chapter
Fall 2011
Fairfield Public Library Means Business
The Fairfield Public Library offers services and resources to support businesses of any size.
Ask a Librarian about.....

Online Resources:

� Reference USA - an online directory of over 14 million U.S. businesses that  can be sorted by geography, size, and type of business
� Business and Company Resource Center - Company profiles, industry  rankings, products and brands,  stock prices, investment reports, industry statistics
� Dunn's Million Dollar Database - Premier directory of all U.S. public and private companies with sales of at least $1 million or at least 20 employees.
Excellent source for biographies of company officers
� LegalTrac - Indexes law reviews, legal newspapers, bar association journals and
  international legal journals. Also contains law-related articles from business and
  general interest titles
� America's Newspapers - The electronic editions of valuable local, regional, and
  national U.S. newspapers - all in one easy-to-search database
� Online access to full-text articles from the New York Times, Hartford Courant,
  Washington Post, Boston Globe, LA Times, and more

Periodicals:

� Barron's � Financial Times
� Business Week
� Forbes
� Crain's New York Business
� Fortune
� Entrepreneur
� Inc
� Fairfield County Business Journal � Wall Street Journal

 

 Books:

� Annual Register of Grant Support
� Lexis Nexis Advertising Red Books
� Book of Business Lists -
� Lexis Nexis Corporate Affiliations Fairfield and New Haven Counties
� Harris Manufacturers Directory
� D&B Regional Business Directories
� National Directory of Nonprofit
� Encyclopedia of Associations Organizations
� The Foundation Directory
� Statistical Abstracts of the US
  Fairfield Public Library offers study rooms, free wireless internet access, a computer
  lab with Microsoft Office software, color and B/W printing (fee applies),
  copiers and a scan station that scans and saves documents to USB or email.


www.fairfieldpubliclibrary.org
Main Library: 1080 Old Post Road, Fairfield, CT 06824
Front Desk: 256-3155 � Reference: 256-3160 � Children's: 256-3161
Fairfield Woods Branch: 1147 Fairfield Woods Rd., Fairfield, CT 06825
Front Desk: 255-7307 � Reference: 255-7308 � Children's: 255-7327



Small Business Strategies: September - December 2011
A Special Series at the Fairfield Public Library
These programs are free and open to the public. Registration required: online at

www.fairfieldpubliclibrary.org or call 203-256-3160.


All programs are at 7 pm in the Rotary Room at the Main Library.
Doors open at 6:30 pm. for networking with other small business owners.

Trends in Digital, Mobile and Local Advertising

A mobile marketing guru for the world's top search engine will discuss his
views on how consumers are using mobile devices and how small businesses
could benefit from them, including "offers" crazes like Groupon and
Living Social.
Tuesday, September 20, 7 pm.
Presenter: Chris LaSala, Director of Mobile Partnerships for Google. With
over a decade of experience, Chris is a seasoned veteran in the digital media space.
In his current role at Google, he works with established media brands as well as the
emerging mobile application developer community.

Social Media Marketing

Join us for a conversation about today's hottest social media platforms -
Facebook, Twitter, Foursquare, LinkedIn, and more- and how small businesses
are using them.
Tuesday, October 4, 7 pm.
Presenters:Amy DeLardi, founder and Creative Director of Infinite Web
Designs, LLC, leads a team of skilled professionals in designing custom search engine
optimized websites and creating innovative graphic design campaigns. Ed Kuryluk,
Chief Thinker at Right Mind Marketing, creates and implements marketing
strategies putting businesses in front of their target customers. Right Mind
specializes in online channels such as social media, email campaigns, online video,
blogging and more.

Business Networking Meet & Greet

Current and prospective small business owners are invited to an evening of
networking and brief presentations by the area's top business agencies and
support organizations. Learn about the many services available to assist your
business, and then network with those representatives and other business
owners. Refreshments will be provided by The Bank of Fairfield.
Tuesday, October 25, 7 pm.
Presenters:William McLeod, of the Greater Bridgeport Chapter of SCORE;
Bernie Pasierb of Small Business Development Council (SBDC); Mark
Barnhart, Director of The Office of Community and Economic Development in
Fairfield; Kenyetta Banks of Women's Business Development Council
(WBDC); and Fred Reinhardt of The Bank of Fairfield.

Overcoming Hurdles to a Successful Marketing Plan

Learn how to get started on a successful marketing plan by taking basic but
critical steps: segment your target market, learning why differentiation matters
and how to do it, the role of SWOT, and keeping your plan simple, adaptive,
and actionable in a digital world.
Thursday, November 3, 7 pm.
Presenter: Bernie Pasierb is a Business Advisor for the Small Business
Development Council (SBDC) and an Adjunct Professor in the Business
Department at Housatonic Community College.

Tech Tips D.I.Y. - Tips and Tricks to Keep Your Computers Running

If you're a small business owner, you depend on computers and technology
to keep your business running and it may be tough to keep up with the latest
tips, tricks and trends. We'll cover a broad range of self-help topics including
protection and security, free software, and email solutions for experienced users
and novices alike.
Monday, November 7, 7 pm.
Presenter: Bud Freund, an IT professional and SCORE counselor who provides
tech support for small businesses and individuals throughout Fairfield County.

Patents and Trademarks

Have you created an new product or image that should be patented or trademarked?
How do you get started with that process? Learn about key concepts
in patent law and an overview of patent and trademark searching from Sacred
Heart University's Patent and Trademark Resource Center Librarian.
Monday, November 14, 7 pm.
Presenter: Robert Berry, Research Librarian and Patent and Trademark
Resource Center Librarian at the Ryan-Matura Library, Sacred Heart University.
Prior to becoming a librarian, Robert was an Assistant Corporation Counsel with the
NY City Law Department's Special Litigation Unit.

QuickBooks Pro 2012:What's New?

Easy to use, yet robust accounting
software is essential to the success of small business owners. This demonstration
will include a basic introduction to QuickBooks as well as highlight
valuable features and improvements in the new 2012 release.
Monday, December 12, 7 pm.
Presenter: Susan McAteer is an Enrolled Agent and a certified QuickBooks
Pro Advisor who specializes in bookkeeping, payroll and tax.

Fairfield Public Library is proud to partner with the Greater
Bridgeport Chapter of SCORE, Counselors to America's Small
Business. For more information, contact Judy Sparzo at

jpsparzo@fplct.org or email SCORE at info@scorect.org





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Greater Bridgeport Chapter
230 Park Avenue
Bridgeport, CT 06604 
1.203.450.9484
www.scorect.org
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