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Upcoming
Tradeshows
Nurture will have a presence at several upcoming tradeshows. Late October will be busy, with TEDMED October 25-28 in San Diego, the Honor Society of Nursing Biennial Conference October 29-31 in Grapevine, TX, and the Planetree Conference October 30-November 2 in Nashville.
The busy schedule continues in November, as Nurture will be represented at Neocon East November 2-3 in Baltimore, and Healthcare Design November 13-16 in Nashville.
For the full Events Calendar, go to Nurture in2 and click on 'Events Calendar' on the left sidebar.
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Interview on the Nurture Blog
The second half of the interview featuring Eileen Malone and Barbara Dellinger and the evidence-based design healthcare furniture checklist they developed is now up on the Nurture blog. Check it out!
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News You Can Use!
Here's a fascinating Fast Company article that provides a glimpse into the future of healthcare. As technology continues to get better and better, here are a few things we can expect in the not-so-distant future:
- Non-invasive blood tests. Doctors will be able to monitor the chronically ill through blood-analyzing wristbands, instead of having to prick someone day after day.
- Digital pill boxes. Nurses will be able to ensure that patients take their medicine, if they are at home or another location.
- Brain-reading devices. This is a bit more futuristic, but scientists believe non-verbal or highly injured patients will be able to communicate simple things via reading their brain waves. |
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CBS, Mike Tyson and Nurture Team Up to Remodel Waiting Room
 | | Before Remodel |
On Sunday, July 24, CBS premiered a new show called Same Name. Running for six consecutive Sunday evenings, the show features celebrities who switch places with regular people who share their name. They learn what it's like to live the life of someone else and see the world through their eyes.
The August 7th episode featured Mike Tyson, the retired boxer and current movie and reality TV star, switching places with a Mike Tyson from Grand Rapids. The local Mike Tyson is a nurse whose wife is a physician at the Metro Health Breton Health Center, a facility which provides services for lower income families. In an effort to give back to the community, Tyson and CBS remodeled the waiting room in the Metro Health outpatient location. CBS approached Nurture with a request to be involved in the project, and Nurture responded by donating all of the furniture including seating for more than twenty patients, tables and a Sync unit to provide families with computer access. Local dealer Custer OfficeWorks delivered and installed the furniture. "We jumped at the opportunity to partner with Nurture to provide the new waiting room for Metro Health," said Todd Custer, director of healthcare accounts for Custer OfficeWorks. "Custer has had a long relationship with Metro and we look forward to partnering with them in the future."
"Patients love the new waiting room. I think the waiting room is a reflection of the care the patient can expect from the physician," said Margo Schlewitz, practice manager, at Metro Health. "Since our clinic is the residency training program and serves a mostly poor patient population, we don't have funds for replacing furniture. The new furniture and renovated space is comfortable, beautiful and relaxing. Patients are definitely happier waiting for their appointment and I'm sure that translates to their time with the doctor."
Eugene Young, the executive producer of Same Name, also had nothing but compliments after working with Nurture to remake the Metro Health space: "I recently worked with Nurture to renovate a hospital waiting room on an episode of our CBS show, "Same Name". Nurture responded quickly to our requests and handled our creative changes with ease. I was extremely impressed with the quality and style of Nurture's products. It was a pleasure to work together with Nurture to give back to the Grand Rapids community and outfit Metro Health Breton with a beautiful new waiting room."
"Same Name" airs on CBS Sunday evenings at 9 p.m. eastern; rewatch the Nurture/Mike Tyson episode here. Additional photos and video are on the Nurture by Steelcase Facebook and Youtube pages.
 | | After Remodel |
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New Faces at Nurture
Jason Vanderground is the Manager of Marketing Communications for Nurture by Steelcase. He was named to this position in July of 2011.
Vanderground has more than 12 years of experience in branding and marketing communications. His previous roles have included: Marketing Manager at Spectrum Health, Lead Consultant at brand consulting and advertising firm Hanon McKendry, and Assistant Account Executive at Felder Communications Group.
At Nurture, Vanderground leads the marketing communications team and helps define, create and manage Nurture brand strategies and programs that differentiate the company and leverage it as an industry leader. He works with product marketing to develop sales experiences and presentations and develops and integrates brand marketing and communication strategies to achieve targeted objectives.
He earned a Bachelor of Arts degree, with an emphasis in marketing, from Cornerstone University in Grand Rapids, Michigan, and is currently pursuing a Masters degree in Business Administration from the Haworth College of Business at Western Michigan University.
Vanderground is married with three children, and he and his family reside in Grand Rapids.
Jason, welcome to the team! |
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Nurture and Graded-in Partner cf stinson Introduce New Greenshield® and Crypton® Designs
These new fabrics offer a solution for you to win more business with customers looking for environmental performance with Nurture seating products.
The three new Greenshield-protected patterns from the Elevations Collection are perfect for Waiting and Common areas in the hospital. Greenshield delivers soil and stain protection using less chemistry than traditional protective finishes, providing a reduced environmental impact. Designed by Kristie Strasen, these patterns show beautiful and unique geometry, having been inspired by unusual architectural facades. Furthering the eco-friendly story, pattern Spandrel is woven with 100% Terratex® recycled, textured yarns. All new patterns have been Greenguard Children and Schools certified, as low-emitting products.
Inspired by the exotic setting of the Indonesian archipelago, the three new Crypton patterns from cf stinson's Sumatran Garden Collection exudes the lush beauty of an opulent tropical landscape. Each of these patterns are protected with Crypton® to make them ideal for demanding environments and they offer the outstanding durability and performance cf stinson is known for. Cinnamon Blossom is an inspiration from the cinnamon tree, displaying large layered petals with an exotic bloom of saturated and textured color. The essence of Indonesian flora with its feathery leaves and delicate berries is captured in pattern Sumatran Palm. Pattern Bali provides a lush texture created by a lustrous boucle' yarn and creates a sophisticated companion to the other patterns.
To order memo samples for specific projects and view Nurture grades for each of these patterns, please visit the Nurture website and click on the cf stinson 'Search and Sample' link.
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