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Pocket Dealer Offer
Take advantage of the new Pocket dealer offer, designed to help you grow your business by strategically placing units in your local market, available now through June 30th.
Pocket is an experiential product, and this Pocket dealer offer gives you more units for customers and key influencers to experience. Be creative in implementing this offer. Place Pockets at key healthcare facilities and A&D accounts for a test drive or run a contest with your sales team to see who can demo the most Pockets, and keep track of the new business gained as a result. Whatever you do, take advantage of this offer to get more Pockets into your market and win more business!
*Offer effective today through 6/30/11
*Terms: 50/5/40 with 12 months deferred payment
*U.S. Quote Number: 11Z01985
*Canada Quote Number: 11Z01986
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NeoCon Breakfast Monday June 13th
Fuel your passion for healthcare with hot coffee and a delicious breakfast. All Nurture dealer attendees are welcome to a tasty sneak peek of NeoCon 2011 - stop by the Nurture showroom suite 3-101 on Monday, June 13 from 7:30 to 9 a.m.
No RSVP needed - just an appetite for good
things to come.
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NeoCon E-Cards
Check out Nurture's NeoCon e-cards - specifically, invites to the Monday morning showroom breakfast sneak peek, Monday evening cocktail hour, and Tuesday morning's CEU presentation. Can't wait to see everyone there! |
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Acute Care CEU
How do you leverage the design of acute care environments to support best practices in clinical care while meeting the often unnamed and unmet needs of all its different users?
Using a human-centered design research process, Nurture investigates the role the built environment in subjects including effective rounding and handoffs, the role of family members in the clinical environment and the use of checklists in safe care delivery.
Read more about the CEU here and sign up today!
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EDAC Test Prep Workshop Reminder
NeoCon attendees have the opportunity to participate in an EDAC Test Prep Workshop led by certified individuals from Nurture by Steelcase. The test prep session will cover the exam topics, give practical examples of the EBD process and provide testing tips.
Read more on the Nurture Blog and sign up today!
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Jet Trip Leads to Success in NE
 The recent experience and successes of Eakes Office Plus demonstrate the value of a well planned trip to Nurture. Greg Gasper and Quinn Vinson of Eakes had several customers from local healthcare facilities who were about to undergo large facility expansions and needed direction. They deemed Nurture to be the perfect fit, along with the other Steelcase families, to get their customers to where they needed to be. The first hurdle to overcome was name recognition - Eakes is a long time Steelcase dealer which understands the Nurture story, but the issue was the transference of that faith to the customer. They approached Bill Coble of Nurture on this and Bill said, "Bring them to Grand Rapids". Making the trip was Jim Goulete of Columbus Community Hospital in Columbus, NE, Jerry Wordekemper of St. Francis Memorial Hospital in West Point, NE and Cinda Brudigam of Providence Medical in Wayne, NE.
Bill provided Quinn with a series of pre-visit questions about the customers, and with the answers he helped tailor a showroom tour very specific to their needs. Several of the attendees commented to Quinn, "It seems like the Nurture folks have taken the time to do their homework...I love it!" This feeling never stopped during the entire trip. Bill took the time to describe the research behind each of Nurture's offerings, and also tie the specific features of each product to the actual needs of the customers. Pocket was especially a hit, as the clients loved its maneuverability and its ease of use. Throughout the trip, the clients were able to get direct answers to their needs and appreciated the patient-friendly nature of the products: said Quinn, "The breadth of product offerings that increased the satisfaction level of the prospective patients, not to mention the quality...made the decision for our clients on the spot!" Upon touching back down in Nebraska, all attendees felt they were in position to move forward with Eakes and Nurture on their projects.
Eakes was able to take the lead on all the projects and funnel them through their design program, with Janet Mayo as lead designer on these projects. Eakes has been given several purchase orders, not to mention full compliance of a standards program on all three projects, with total purchase orders looking to eclipse $1.1M in sales over the next 12 months. All of the customers have since asked Eakes to bring in numerous demo pieces from what they viewed in Grand Rapids, with Pocket, Eno and Sync being the most popular. So far, the jet trip participants have ordered 31 Pockets, 4 Eno and 2 Sync caregiver stations. In addition, the trip opened opportunities for Eakes in two of the facilities and they are currently reworking a competitor's thought process in these clients' infusion areas. Through the partnership and collaborative efforts of Eakes and Nurture, this is a true win-win for all involved! |
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New Faces at Nurture: Lisa Chin
Lisa Chin is a recent addition to the Nurture team, taking on the role of director of Global Business Development. Lisa is responsible for building alliances and partnerships and globally  developing new markets for Nurture, all with the goal in mind of making healthcare environments more comfortable, more efficient and more conducive to the healing process.
Previously, Lisa was assistant director of International Business Development for Astellas Pharmaceuticals, where she led life cycle management of dermatologic franchise and product portfolios across Latin America (21 countries) and Middle Eastern (6 countries) region. She established and communicated short/long-term business strategic direction, planned and executed global and regional campaigns and built collaborative relationships with affiliates and partnering distributors.
Prior to this, Lisa was senior product manager of Marketing for Astellas Pharmaceuticals. She had full product line responsibility for a biologic dermatologic product for the treatment of psoriasis, defined and drove go-to-market strategy, product positioning/messaging, segmentation, national sales metings and sales force synchronization.
Lisa started her pharmaceutical career in 1997, and held different positions with a consulting agency, Merck, and Wyeth focused on Market Research and Corporate Intelligence. Lisa earned a global master's degree from Thunderbird School of International Management in Arizona. She earned her bachelor's in International Business and Marketing with sub-specialities in Economics and Chinese from Pennsylvania State University.
Welcome to the team, Lisa! |
Design Options for Cura, Sieste Sleeper and Sonata
Design Options puts information on recurring specials at your fingertips and eliminates the need for dealers to go through the normal E-quote process - making pricing and ordering faster and easier while helping you compete and win with Nurture products.
Options available as of May 16, 2011:
- Cura Chairs:
*Sled-base: with two auxiliary casters welded to the back frame of the chair to allow the chair to be rolled when tilted back.
*Four leg chair: with two auxiliary casters welded to the frame of the back two legs to allow the chair to be rolled when tilted back
- Sieste Sleeper with Casters
*Sieste sleeper with four casters (not intended for transport) two front locking and two rear non-locking.
- Sonata with solid surface top will have the back edge of the solid top squared to allow the top to rest flush against a wall, applicable for: Media Units, Nurse Servers with Drawer Storage, Nurse Servers with Wastebin Storage, Islands with Sliding Door and Islands with Open Storage.
Here are some quick instructions to check pricing or place an order:
To check pricing of these features:
1.Use the link below to view the Design Options pdf guide
2.Find the Nurture section
3.The "Change to U.S. Base Price" (list add price) is shown for each feature
To place an order with these features:
1. Follow the "Required to Specify" information in Design Options
2. Include the general specials quote number and product ID on your order
3. Select the style number from Design Options
Visit the Specials RFQ-Design Options page on in2 to learn more and do not forget that Design Options are also still available for Opus.
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