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New Pocket Dealer Offer Now Available
Take advantage of the new Pocket dealer offer, designed to help you grow your business by strategically placing units in your local market, available now through June 30th.
Pocket is an experiential product, and this Pocket dealer offer gives you more units for customers and key influencers to experience. Be creative in implementing this offer. Place Pockets at key healthcare facilities and A&D accounts for a test drive or run a contest with your sales team to see who can demo the most Pockets, and keep track of the new business gained as a result. Whatever you do, take advantage of this offer to get more Pockets into your market and win more business!
*Offer effective today through 6/30/11
*Terms: 50/5/40 with 12 months deferred payment
*U.S. Quote Number: 11Z01985
*Canada Quote Number: 11Z01986
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Price Adjustment Reminder
A reminder about the Nurture price adjustment: It goes into effect May 16th.
If you ordered new spec guides, they're en route. Otherwise, please update your existing spec guides with the stickers coming in the mail.
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Upcoming Tradeshows
Visit Nurture at the upcoming VHA Leadership Conference, May 15-17, in San Diego, CA.
Neocon is coming up as well, June 13-15, in Chicago, IL. Hotels are available directly through the Merchandise Mart
website. Dealers will be offered a "sneak peek" of the Steelcase showrooms
on Monday, June 13 from 7:30-9:00a. We are very excited to see you there!
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Nurture Who To Call List
Ever had a question but didn't know who at Nurture could best address it? Next time, consult the Who to Call or Where to Click list. |
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Nurture Blog Featured Post
A recent post on the Nurture Blog highlights how the principles of evidence-based design helped a project at Northwest Community Hospital in Arlington Heights, IL become a roaring success.
From the post: "(the design principal) details a number of specific challenges the team faced and how they used the principles of EBD to plan, analyze, test and develop design solutions that are already paying dividends in a number of areas."
Read it here.
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Close Relationship in OH Seals The Deal
Nationwide Children's Hospital, in Columbus, OH, is ranked as one of the nation's ten largest children's hospitals and pediatric research centers. Their brand new main hospital, projected to open in June of 2012, will host over 1 million patient visits per year. Working with Nurture Area Healthcare Manager Scott Patton, NCH recently closed on a $3.5 million purchase of Steelcase branded products, with over $1.8 million of those being Nurture-specific products.
Partnering with Scott on the NCH account was Tarra Aufderheide of Loth, Inc. It was Tarra's exceptionally close relationship to the client that Scott credited as a key to the project's success: "NCH really valued a close relationship with both the local dealer and the manufacturer and the fact that we could provide that was crucial." FKP Architects Inc, of Houston, provided not only architectural expertise but design support as well. FKP worked closely with NCH'S in-house design team, and the close local relationship between Scott, Tarra and NCH helped to mitigate any negative effects the distance between Houston and Columbus could have provided.
The keystone products involved in the project are a custom Sieste double trundle sleeper and a Sieste recliner, both of which are designed specifically to fit the needs of NCH. The double trundle sleeper gives both parents the ability to spend the night in their child's room, and the recliner, which was developed for a member of a patient's family as well as a patient, was chosen for its therapeutic benefits. Stays at NCH are longer than are typical, due to the nature of the illnesses treated there, so the team wanted a product that could provide the utmost in relaxation and comfort.
The sales process was a lengthy one, involving several jet trips, trips to Neocon and Health Care Design, and several mocked-up products, to show the quality and attentiveness to detail the finished custom products would exhibit. In the end, this project proved a success due to the close relationship with the client, and Nurture's ability to fulfill a client's highly specific needs.
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Dealer Sales Nurture Solutions Workshop(SAL408)
This 2 ½ day workshop is targeted for dealer sales and workplace consultants with a healthcare focus. You will learn about the key decision makers, healthcare issues and trends, research insights by clinical environment including patient rooms, nurse stations, infusion bays, exam rooms, and how we solve for these issues with our portfolio, plus much more!
Offered in Grand Rapids at the Steelcase University, July 19-21, 2011. Seating is limited so enroll now!
SAL408 - enroll now
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EDAC Exam Prep Workshop and Exam at NeoCon
NeoCon attendees have the opportunity to participate in an EDAC Test Prep Workshop lead by certified individuals from Nurture by Steelcase. The test prep session will cover the exam topics, give practical examples of the EBD process and provide testing tips.
Take the EDAC Test Prep session and then take the EDAC Exam on site at NeoCon. Pre-registration for the exam is required, (download exam application here) and an additional fee applies. Space is limited and will be filled on a first-come, first-served basis. Candidates who register to take the exam on site will receive a free voucher to the healthcare key-note address on Wednesday morning.
Immediate scores will not be available for this paper/pencil exam, but if you receive your score and you do not pass you can take advantage of our risk-free offer and take the exam once more for free! Just use code NeoCon11 when you re-apply.
EDAC Test Prep Workshop
Tuesday June 14, 2011 3-4:30 pm.
EDAC Exam
Wednesday June 15, 2011 10 am-12 pm
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Med Assets in Las Vegas
The Med Assets tradeshow was held April 25-29, in Las Vegas. Pocket was featured at the Nurture booth, which was hosted this year by Jeff Fredrickson, a Nurture Area Healthcare Manager. Here are a few thoughts on this year's conference from Jeff:
· There was a significant increase in attendance this year (4500 total attendees, of which 1200 were hospital end-users).
· Considerable time was spent discussing healthcare reform and its future impact on hospital finances. What is abundantly clear is that hospitals will need to "size" their operation to get by on less....which means that all of us who serve hospitals (manufacturers and dealers) will be pressured accordingly for concessions.
· Differentiation of your solution and the ability to quantify value/savings will be key for both dealers and manufacturers moving forward.
· Only a few Elvis sightings this year.....we've transitioned to Lady GaGa now.
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