Come see The Shape of Things to Come in the world of healthcare at the Nurture showroom at NeoCon, starting this Monday.
Can't attend NeoCon this year? No problem. Experience the Nurture showroom via a virtual fly-thru, available on the Nurture homepage starting Monday, June 14th. |
Nurture Blog Up and Running
Check out our brand new Nurture blog, found on the Nurture.com homepage. We hope it is a forum where you can find interesting information, perspectives, and stories, and both ask questions and answer questions that we might have for you. And check out our Twitter feed, @NurtureAsks. |
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Change in R2's Base Finish
 R2 base finish is changing from brushed stainless finish to 4799 platinum paint. Due to constraints with our supplier, we can no longer offer the brushed stainless finish base currently  standard on the R2 series of seating from Nurture. All R2 base finishes will be changed to 4799 platinum paint effective immediately. SFT will contact dealers with affected orders in house. If you have any questions, contact your SFT representative. |
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Nurture Impresses at Kaiser Show in Anaheim
Anaheim, CA - Nurture by Steelcase exhibited at the recent Kaiser Permanente National Facilities Services Design Standards & Guidelines Symposium in Anaheim, California. Kaiser Permanente anticipated approximately 55 exhibitors and over 500 attendees. Exhibiting at a Symposium is a great opportunity to interact with Kaiser Permanente project teams, architects, contractors and both clinical and plant services staff. The Symposiums also include all of Kaiser Permanente's standards - NSA, furniture and medical equipment.
Kathleen Lapidus, Nurture Area Healthcare Manager, represented Nurture at the Symposium and was very pleased with the turnout and response to our products. It was the highest show attendance since the start of the Symposium. The Nurture booth featured Sync, Verge, Folio, Amia, Think, Mineral recliner, Cura, Sieste and Malibu seating. Nurture paired with dealer partner Tangram to host the booth, and received crucial support from Kevin Schmidtbauer of Steelcase Inc., and also Designtex and Details.
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Nurture Honored by Amerinet
This year Nurture by Steelcase is being honored by Amerinet, a GPO in St. Louis, with the "Excellent Performance - Manufacturer under $25 Million in Amerinet Sales Volume Award" at their annual conference in May. Nurture earned the award by experiencing over 20% volume growth over the previous year, being a contract price leader in the Amerinet contract, and by addressing and resolving Amerinet and member questions immediately and successfully.
Nurture's Area Manager, Megan Burraston, has had a close relationship with Amerinet for years as she looks to grow her business in her 5 state territory and help develop similar relationships between Nurture and Amerinet teams throughout the country. "Amerinet Representatives have been instrumental in me closing some key business over the past few years. They have opened up doors to healthcare accounts by doing joint calls where Steelcase/Nurture was not known. They are a great group of people to work with and when you look at it we are after the same thing - growing our business", says Megan.
To continue on with this success each area should consider some best practices that are taking place around the country. Some great relationships have been made with the Amerinet Representatives covering the same territories. Organizing a lead exchange meetings and making joint calls on some key Amerinet accounts will only help strength our position not only with the Amerinet but with these organizations that religiously purchase from this GPO.
Work with your Nurture Area Healthcare Manager as they will be receiving maps and contact information from Amerinet to help jump start this process.
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Nurture Continues to Build Presence in Middle East
 The Hospital Build Middle East Exhibition and Congress, June 1st-3rd in Dubai, was a success over 12 months in the making for the Nurture Middle East team. The goal of the Hospital Build was to bring together experts in the various sectors of healthcare design and construction, and foster collaborations and discussions on how to best bring controlled, safe healthcare environments to the burgeoning Middle East healthcare market.
Nurture, led by Paulo Carmini, Nurture's Director of Regional Sales in the Middle East, went into the show with three defined areas for success: increasing Nurture's brand awareness in the Middle East, solidifying Nurture's presence with its target audiences, and the generation and cultivation of new leads and relationships. In all three cases, Carmini reported exceeding expectations based on the feedback collected and customers and designers requesting Nurture's presence at next year's show.
Phyllis Goetz, Nurture's Global Director of Architecture and Design, spoke at the show as well, presenting to a packed house on the benefits and practicalities of Evidence-based design.
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Introducing New Casegood Lines
Ainsley casegoods |
Casegoods play a primary role in the patient room, providing not only function, but creating ambience for the space. Nurture is introducing four new casegood product lines to compete effectively in this important area, with a wide variety of choices that provide the solution for any patient-centered environment. The many options for drawer and door pulls, base and top design, finishes and other features, along with the increased ability to respond to special and custom requests, allows the updated Nurture casegoods portfolio to work effectively in meeting the needs of the patient, partner-in-care, and caregiver. The product lines were developed specifically with form, style and design in mind. With improved construction, an enhanced SOL and a wide range of pricing, the new offering provides a range of solutions to meet the needs of the healthcare market.
The new product lines being introduced are:
· Park - contemporary style
· Ainsley - shaker design
· Waldorf - traditional style
· Senza - transitional to contemporary
Two current product lines will remain in the portfolio to complete the range of offering:
· Davenport - transitional style
· Viridian - contemporary
With this new introduction of casegoods we are also announcing the last order entry for the existing casegood lines currently offered by Nurture. The following product lines will have last order entry August 20, 2010 and last ship October 18, 2010:
· Calla
· Marathon
· Mason
· Ovation
· PCT
· Preference
· Shaker
· Skylar
The Nurture Area Healthcare Managers and the Nurture Independent Reps are available to help transition existing customers and support training on the new casegood offering. A sales and dealer guide has also been developed to support this transition - see attached link.
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