St. Louis, MO:  A new 2,500 square foot Healthcare dedicated showroom is just the latest accomplishment for Color Art Integrated Interiors and their Healthcare division, Care Interiors. The Care showroom was created to solidify Color Art Integrated Interiors commitment to providing healthcare environments.  The Color Art sales team, in conjunction with the Strategic Sales Team had considerable success marketing and selling to healthcare accounts since 2004 when a large, highly visible, Pediatric Rehab hospital, Ranken Jordan, awarded Color Art the interiors package. Subsequently Color Art Integrated Interiors was awarded, in 2007, the furniture selection and procurement contract for a new 154 patient bed suburban hospital for the Sisters of St. Mary Health System which opened in early 2009.  The showroom was created to demonstrate Care Interiors experience and commitment to "improving the healthcare experience".
The project was initiated by a series of focus groups that included healthcare designers, Nurture and Steelcase representatives, Strategic Sales team members, healthcare users and marketing and public relations professionals.
"At the conclusion of four, half-day focus group sessions it was decided that a separate showroom, with a separate identity was critical to our success.  We did not want to be perceived as an office furniture dealer just entering the healthcare market because of impending economic indicators.  It was very important to send the message that Care Interiors, a division of Color Art Integrated Interiors, had considerable experience in the practice of creating healthcare environments"