Nurture Dealer Dose '08

May 19, 2009
in this issue
· Meet the New Cura
· Agility Key to Win
· Changes to CAL 133


 
 
 
 
Sharpen Your Healthcare Industry IQ
Get familiar with Nurture KnowHow.  An online resource for healthcare knowledge and insights (click).


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Going to Neocon?
Visit the Nurture Showroom and experience a fresh new pallete and products. Make sure to take advantage of Steelcase's neogtiated hotel rate of $249 per night for you and your clients. Click on the link below to secure your rooms today! >>Click here to RSVP
 
 NeoCon2009
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Meet the New Cura ™
Grand Rapids, MI - May 18th 2009 marks the first order entry of Nurture's completely redesigned Cura Seating.  Cura was launched in 2004 and was one of the first patient room chairs that Preference Bedside Tableprovided a contemporary aesthetic. The flexing frame and mesh seat and back brought comfort and design into patient and waiting room applications. Since its introduction, several competitors have entered the market offering a similar visual and performance at a lower cost.
 
Nurture set out to redesign Cura with three goals in mind:
· Reduce the list price by 20%
· Further enhance comfort by providing a more relaxed posture
· Refresh the color palette of the mesh and frame finishes
 
You can find a comprehensive view of the new Cura seating by downloading the Cura Sales & Dealer Guide (link).  Updated environment and product photography is available on IN2 - and June 1st, Nurture releases a new Cura 4-page brochure.
  
             Cura waiting room
Nurture's redesigned Cura seating makes its showroom debut in Chicago at NeoCon 2009. 


 
 
Agility Key to Landing $500k Sale
Boston, MA - Debra Quillen (Office Environments of New England) and Diane Page Stone (Nurture by Steelcase) recently teamed up on an opportunity with Brigham and Women's Hospital.  The hospital was finishing up a new Cardiac Care building - scheduled for completion in the spring of 2008.  In the move to fill the new building, they emptied out an older patient tower.
 
The client had ordered Nurture Preference bed side tables for the new cardiac unit and was aware of our ability to respond to specific requirements.  Nurture was asked last June if we could modify our standard Preference wardrobes and Preference Bedside Tablebedside cabinets to replace existing cabinetry in the recently emptied tower.
 
Mockups were provided of a special wardrobe cabinet -- built to accommodate their specific patient safes and bedside tables.
 
Nurture was lined up against Nemshoff and Izzy in this mock-up. The client asked us for further refinements -- requesting a button lock, similar to their current med-carts.  Scott Poeder (Nurture, Specials) worked diligently to source the lock and engineer a solution.  The new drawer head was produced and installed on the original mock up.  When the client reviewed our proposed solution, OENE and Nurture were awarded 500 bedside tables.  In total, a project valued at $500K.  The first phase order was placed in May.
 
Our client shared that Nurture was selected based on our ability to respond to specific requirements, to work with them in formulating a solution and the features of the Preference line - such as, seamless Thermofoil surfaces (reducing the chance for bacterial growth), field replaceable parts and non-institutional design.


 
 
Changes to Nurture's CAL133 Program
Grand Rapids, MI - Nurture has offered Fire Code Seating (FCS) modifications on nearly all seating models.  Some models have been sold as "certified" (documented test results available) while other products have been sold with FCS construction without certification.    Compliance to the State of California Home Furnishings Technical Bulletin (CAL TB133) can only be guaranteed with proper testing and documentation.  Thus, Nurture has been pro-actively testing select seating lines to ensure compliance.  
 
Beginning May 18, 2009, the following products will be available as CAL133 "certified" with select fabrics... (click to view full story)
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