July 2012 | Customer Service Experts, Inc.

eConnect

Connecting with "Back Line" Employees     

Back Line Employees are Just as Important in Servicing Customers as Front Line Employees   

 Connecting-with-back-line-employees

We traditionally define customers as those people who pay money to your company for a product or a service.  These customers could also be referred to as patients, members, students, patrons, etc., depending on your organization.

Traditional thought continues with the belief that only our front line employees can impact customer experience.  If this is true, then that leaves about 50% of your employees, the "back line" employees, without any customer responsibility at all...or, does it?

This mindset that back line employees do not serve customers is simply misguided. 

   
CLICK HERE to learn more about how back line employees are just as important in serving customers as front line employees >>

 

mystery-shoppers        

 

ASK

"How do the efforts of back line employees influence the customer experience?" 

 

Check out this edition of eConnect to learn more. 

 


Learn how CSE uses eC2 to prepare both front and back line employees.
eC2: every connection counts

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