On February 7, 2010 - Super Bowl Sunday, United Way and Brian Gallagher, President and CEO of United Way Worldwide, will be featured on "CBS Sunday Morning."*

 

The news segment is inspired by a new book to be published next month titled "The Power of Half." It's about a family in Atlanta which, spurred by the daughter's desire to help others, decided to sell their house and donate half the proceeds to charity, then move into a much smaller house. During the process, the family grappled with how much they should donate, to whom, and what was the most effective way to give. They discovered that not only did they help others, but that their family grew closer and it gave the children a new sense of purpose and direction.

To expand on the story, CBS looked into how much Americans donate to charity and examined the moral and real-world imperatives and barriers to giving. The segment will also consider the effects of the economic downturn, both in the sense of greater need and fewer donations, and look at whether people are discovering they can do more with less as they help others. It is within this context that Brian Gallagher was interviewed.

 

CBS hopes to air a story that leads viewers to examine their own sense of charity and what it can mean for others and themselves.

 

*Check your local listings for the time it will air in your area.