Reflexology Research Project Newsletter
The Business of Reflexology in Asia
August 2010
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Complete Reflexology for Life
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Evidence-Based Reflexology for Reflexologists

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Greetings!

We've previously written about Asia and its reflexology research and reflexology paths. And, we've written about the growth of the reflexology business in China: franchises, health risks for workers, Chinese-style reflexology business in the US).
China Reflexology Business

There's plenty more to write about-like the business of reflexology in Asia today. (See below.) After all, there are 26,000 licensed reflexology businesses in Beijing. There are an estimated 5 million reflexologists in China with the government citing a shortage of 1 million.

On the one hand, reflexology is ubiquitous-found everywhere-in Asia but on the other hand there have been bumps in the road for the business of reflexology-a sought-after service in Malaysia but a troubled economy prompted problems for those who had invested in the business.
(See below.)

Fish reflexology spas in Singapore and Kuala Lumpur are still popular but with caveats for consumers. (See below.)
Be Sure to Get the Right "Doctor Fish"!!!

A fish reflexology spa controversy has erupted in Asia. In addition to cleanliness concerns, there are reports of the wrong fish being utilized. Instead of the correct garra rufa fish, fake garra rufa are being employed such as chin chin fish which can bite hard enough to cause cuts. Reviewer Pink Elle advises "More reputable members (of Spa Association Singapore) use filtration systems and ultraviolet light to kill bacteria in the water and also check that their customers are clear of
wounds."

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Reflexology Business in Asia through Photos

Welcome to the world of reflexology business in Asia. There's nothing quite like it. Where else would you find row upon row of tourists seated in Barcaloungers receiving reflexology work from row upon row of reflexologists dressed in white uniforms and caps reminiscent of nurses' garb at US hospitals in the 1950's? That's what you'll see at one reflexology parlor in Beijing-a stop on the sightseeing route for bus loads of tourists. The following discussion provides links to photographs depicting this world.

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American Businessman's Encounters with Asian Reflexology


The basic techniques of Chinese reflexology is depicted in photos from the Beijing Tongren Hospital. Such a technique utilizes the knuckle of the index finger exerting a tremendous amount of pressure. The techniques are used throughout Asia.

They originated in China and were re-introduced
by Father Josef Eugster. When reflexologists gather, they compare callousing on knuckles to gauge experience. The authors compare it to dental work-without anesthesia-after experiencing a session in Tokyo. Note the description of Chinese reflexology in the following article.
Chinese Reflexology Article

Guinness World Record for Reflexology Participants

"Tourists participate in a mass foot reflexology session at the Taipei Arena July 1, 2008. The tourism bureau of Taiwan looked to break the Guinness World Record of 'Most people receiving reflexology/foot massage simultaneously' by challenging the current record with 2,000 participants on Tuesday undergoing 20 minutes of reflexology treatment together. The current record is 400 participants with treatment on both feet for at least five minutes."
World Record for Reflexology Participants
China's Reflexology Business Model in Malaysia: Burst Bubble

Boom to burst bubble seems to be the story for the transplant of the Chinese reflexology business model to Malaysia. Reflexology remains popular and there is a shortage of reflexologists but the perception of reflexology services has been damaged thanks to a business model gone awry.

It all started three years ago. Investment in reflexology businesses is Malaysia took off as the popularity of the practice prompted business investors to bring in reflexology experts from China. Chinese reflexologists were brought in from China to provide services.

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One of the first questions you need to be prepared to answer is What is reflexology? It is is not just the definition but it is also the benefits of reflexology that need to be addressed.

Other questions can arise such as What is the history of reflexology or How does reflexology work.

Having answers in hand can make the difference for your business.

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Hand it to your client, family or friends and see how it works to add credibility to your reflexology services.

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So there you have it. From "Doctor Fish" to businessmen sipping tea while doing deals in the reflexology parlor reflexology has swept Asia.

It is interesting to seen the level of interest in the Far East and ponder what will happen in the West. What will the Asian influence be on the West?

All the best,

Barbara and Kevin