Here are some excerpts from the website regarding fundraising:
A good thing to remember is that people give money to people, they don't give money to causes.

Or another way to say it is that people (your friends, colleagues - etc.) will give money to you, because they trust your judgment, because you support the cause and because you asked. Very rarely do people, out of the blue, decide to support an organization to which they have no personal connection.
Helpful Tips for Fundraising: - Develop a mailing/phone list. Think of everyone you know. Include: family, friends, classmates, work associates, individuals in clubs and organizations you belong to, neighbors, people from your spiritual community, companies and corporations, community businesses where you spend money (doctors, dentists, salons, delis, grocery stores, drug stores,

health clubs), anyone who owes you a favor. Don't make up reasons to keep someone off of your list. Let them decide if they want to contribute or not. Most people are interested in supporting worthy causes, and if a monetary request comes from a friend, co-worker or familiar face, all the more willing to donate they should be.
- Ask your employer for $50. Many corporate cultures encourage employee participation in charitable causes and are more than happy to support them through monetary contributions.
- Be sure to ask the people on your list!
- Tell your story. Why are you doing the Swim A Mile? When you ask for contributions, share your personal reasons for getting involved in advocacy for women with cancer and their families and friends.
View this script that could help you ask for pledges.
- Raising your $250 doesn't have to mean asking a person for money face to face. Many swimmers have found success in sending a letter asking for support via email or regular mail (if you are doing snail mail, it helps to send a self-addressed-stamped letter with your letter so they can mail a donation back to you).
Click here to view letters authored by former swimmers who were willing to share their letters.
- When you have a sponsor's support, be sure to follow up. This will let your sponsors know you are committed to this event. Send updates or newsletters about your training and/or fundraising progress.
- Set a goal and stay focused. Set a challenging but achievable goal for yourself and stick to it. You will be amazed at how great you feel when you reach it!
- Find out about the "Matching Fund Program" at your job or that of your pledge sponsors. Employees will donate by matching the amount of money donated by an employee. These programs are a great way to meet and beat your own goals.
- Carry your pledge sheet with you at all times and remember; it really doesn't hurt to ask . . . you will find donations and generosity in some unexpected places. If you need additional pledge forms
click here.