PromoTimes- October 2011

Team
Distinguishing Yourself This Holiday Season 
 
Every year the holiday season tends to get a bit overwhelming for most people. Planning meals, decorating, and acknowledging everyone important in your life by buying the right gift can be stressful and expensive.

Executing your company's holiday marketing strategy can be no different.  However, with a little bit of effort, this headache can turn into a pleasure as well as repeat business.  Seasonal

The key is to not overlook the importance of getting your name in front of your customers during this season. It's a perfect time to reconnect with past customers or to kick start a commitment to a marketing plan. Why market yourself during the holidays? Because it works. 

Start Planning Now: It's never too early to begin this task. Procrastinating over the essentials of your successful holiday campaign can mean fewer choices for you as well as risking higher prices. Keep in mind not only how long it will take to order the promotional products but also the distribution time. Start from an end point of a desired delivery date and work backwards in order to give yourself a practical timeline.  PT 10-11 bookmark

Maximizing Your Database: Dividing your customers into lists offers you the ability to not only target new prospects but to also reward loyalty. Sort customers into levels of new, recurring and potential - and don't forget end of the year acknowledgements to associates - to streamline decision making. Picking different items to correspond to your recipient lists will enable you to individualize your gifts as well as control costs. 

Budget Conscious: Once you have your lists decided, determine your cost per piece per level. Factor in postage for a more accurate total price. If you want to avoid costly postage, consider items that are suitable for drop-off pieces or point of sale giveaways. But stick to your budget this year and next year will thank you.

A Dollar A Day   

Any time is a good time to encourage a rainy day reserve with the money your goods and services save your customers - but now is a great time to give them a place to keep it! PT 10-11 pig

 

A practical but fun way to have petty cash kept around the office, this item allows you to get your customers used to saving some green with you in their own Green piggy bank.  Made from 100% pre-consumer regrind plastic, this bank preserves the environment and some needed cash.

Have your name imprinted on the side for a successful marketing campaign emphasizing your efficiency and economical pricing.

Call us today and give us the green light to get your marketing plan started!

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Issue: 10

In This Issue
Distinguishing Yourself This Holiday Season
A Dollar A Day
Quotable Quotes and Tamara's Corner

Quotable Quotes:

 

"Don't take life too seriously. You'll never get out alive." ~ Bugs Bunny

 

"Life is what happens to you while you're busy making other plans." ~ John Lennon

 

"When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us." ~ Alexander Graham Bell

 

"Your work is to discover your world and then with all your heart give yourself to it." ~ Buddha

 

Tamara's Corner:

This year has been passing along very quickly. To think that we are in the 4th quarter the final stretch of the year!

 

Top 10 Things on my list! 

 

1. Order Holiday Cards

2. Order Calendars

3. Plan how to recognize my top clients

4. Decorate my office for the fall and upcoming holidays.

5. Work on my 2012 budget and Marketing Plan. 

6. Work on my product video uploads. 

7. Determine how much Social marketing efforts should consume my business plan.

8. Create Customer surveys for feedback on how to improve my services and products. 

9.  Make decisions on what type of professional development and educational events I will attend in 2012.

10. Write down my plan, follow my plan and stay focused.  

To think November 1st marks the beginning of my 18th year in business!

 

So Thank you for joining me on this journey, I greatly appreicate all the business and good will that I have received over the past 17 years.

Reprinted with permission from Promotional Times, Promotimes.com