Product Spotlight...

Dress 'em in Style: Corporate Apparel

      Logo'd apparel is a great way to turn your employees into brand ambassadors, whether at tradeshows and events or on sales calls.

      When it comes to shirts, focus on comfort and convenience. Polo shirts in performance fabrics that wick moisture or provide sun protection are great for golf events, company picnics, and anyone who spends time outdoors.   And employees will appreciate the ease of non-wrinkle fabric in long-sleeve shirts, especially when traveling for tradeshows and meetings.

      For a dressier look, include a nice tie for the men and a scarf for the women. These can be ordered in your brand colors or with your logo, and make a thoughtful incentive or executive gift. Accessories like watches, bracelets and earrings will also be appreciated.

            Finally, don't forget about outerwear. Your employees will wear windbreakers and jackets with microfleece lining on weekends and around town, giving you maximum brand exposure while keeping them warm and dry. 

Success Stories...

Time for Tradeshow Success

      Ista North America, a utilities services company, faced a huge challenge as it planned for its biggest tradeshow of the year, in New Orleans. The budget - already smaller than most of their competitors' - had been cut by 10%. The show was a day shorter than in previous years. And their complicated services couldn't be summed up in a quick sales pitch. The company needed a way to attract high-quality leads to its show booth and then keep them there as long as possible.

      According to Exhibitor magazine, the company sent its top clients and prospects a pre-show email offering a shuttle ride from the airport to their hotel. Those who signed up were sent a branded luggage tag and were met at the airport by staff wearing a logo'd t-shirt. Riders were given Mardi Gras beads, cold washcloths, drinks and snacks while staff used the 30-minute ride to talk about their services.

      At the show, the company handed out sunglasses to fit its "Look" and "See" show theme. Ista also gave out more luggage tags, with prizes awarded to attendees who were spotted with the tags in the show aisles. The exhibit included several activities and games to keep attendees engaged and in the booth, where staff could interact with them.

      Ista reported that this was its most successful show ever. Attendees spent an average of 30 minutes in the booth - triple the time spent in previous years - and the company generated 42% more leads.

      We can help make your next tradeshow a big success. Contact us to learn more!