How to Manage Your Online Reputation

      Managing your brand reputation online is crucial. Even if your company isn't active in social media, your customers and prospects are - and they're talking about you. What's more, today's customers give more credibility to what their peers are saying on blogs, industry discussion forums and review sites than they do to your advertising and marketing efforts.  

      The first step is to monitor what's being said. Google Alerts is a free, easy tool that emails you an alert whenever a term you select, such as your company name or your competitor's name, is used online.  

      Next, respond to positive comments by saying thank you and including a link back to your website or helpful content. Respond to negative remarks by saying that you'd like to understand and resolve the issue. Then contact the commenter directly.

      Finally, work to proactively build a positive online reputation. Create professional accounts on Facebook, Twitter, LinkedIn and YouTube and post photos, videos, helpful tips and other engaging content people will value. Award fans and commenters with exclusive offers and rewards like t-shirts, hats and fun products related to your business. Then spread the word about your online presence by printing your URLs on useful items such as mouse pads, USB hubs, mouse pads, pens and note holders.

      You can also use bloggers to help build your reputation. For example, Wishbone sent influential "momm
y bloggers" two gift baskets, one for the  blogger to try (and write about), and one to give to a reader. Each basket had a logo'd salad spinner, storage container and vegetable peeler, along with a gift card and three bottles of Wishbone salad dressing.

This was a great way to get others talking about their products online.

            We can help you with items that will spread a positive image of your company and its online efforts. Contact us today!

New and Unique Products

      Here's our latest roundup of some of the newest and most unique  promotional products available:

 Stay Flexible - This full-size flexible keyboard rolls up, so it's easy to use on the go. But it's also waterproof and can even be rinsed off, which makes it especially ideal for restaurants, medical facilities and dental offices (and anyone who has ever spilled something on their keyboard)!