Marketing Tips...

Saving Green by Going Green

      Instituting eco-friendly measures in your office can benefit more than just the environment.  Reducing your consumption of energy, water and office supplies can also cut your operational costs.  So here are some ideas for greening your office and adding some "green" to your bottom line:

• Create a "green team."  Put a team of employees in charge of brainstorming ways to cut consumption and monitor usage.  Make it fun with special badges, pins or hats.
• Post reminders.  Use posters, signs and magnets to remind employees to conserve water, turn off the lights when they leave a room, and switch off computers, printers and other equipment when not in use.
• Stock up.  Instead of disposable cups, plates and utensils, stock the breakroom with reusable or biodegradable items, and choose towels and napkins made from recycled paper.  Hand out reusable water bottles and give employees USB drives to reduce paper and ink use. Spread the word.  Promote your green efforts among employees with tote bags, pen holders shaped like recycling bins, pocket sliders with conservation tips, and erasers, stress relievers and jar openers with the recycle logo.
• Create a contest.  Reward the department that reduces its office supply use the most.  Prizes can include bamboo photo frames and organic cotton t-shirts. 

Your efforts can build a more positive image of your company with clients and prospects, too, so be sure to let them know about your initiatives through the use of green promotional products. 

Incentives & Rewards...

An Employee Perk That Really Pays Off

      There's an easy, low-cost perk you can offer employees that boosts productivity as well as morale: coffee.

      According to a recent study by Alterra Coffee Roasters, 38% of American office workers say they can't live without coffee.  They drink an average of three cups a day, and 65% drink it at work.  Further, 30% said they drink coffee at work because it helps them focus and increases their productivity.

      With gourmet coffee shop prices rising, your staff will appreciate this benefit even more.  Be sure to include those who don't drink coffee by offering tea, hot chocolate and hot cider, too. 

      Remind staff of the perk with branded coffee pots, mugs, travel tumblers, logo'd napkins, coasters and USB warmers.   And create a lasting impression with clients by keeping extra mugs on hand to give to office visitors.

      Whether you plan to start offering your employees this benefit or want to "perk" up your current coffee program, we can help with the accessories you need.  Just give us a call.