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Success Stories...
Surprise Rewards
Subway has seen significant results from its Random Acts of Fitness program, launched in 2007 to promote the sandwich chain's new Fresh Fit  Menu. Brand ambassadors roamed New York City on bikes and gave branded mountain bikes and gift cards to people they saw doing "random acts of fitness," such as taking the stairs or walking. The program was also promoted on national morning shows.
Subway credits the program with its biggest increase in store traffic in two years, and it has since been expanded to a classroom program for kids. Teachers can request a free classroom kit that includes a branded planner and posters.
 This type of "surprise" promotion is a great way to create customer engagement and build strong brand loyalty.
Call us for ideas on how you can incorporate a similar program into your marketing plans! |
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Incentives & Rewards...
Kid-Friendly Apparel
The next time you're outfitting your employees in branded apparel, don't forget about their children. The kids will love it, your employees will appreciate it, and you'll gain brand awareness every time their child wears a logo'd item to school, the mall or a game.
Stylish t-shirts, visors and bandanas are  a good choice for pre-teens and teens. Hoodie sweatshirts and pajama pants are also popular with this age group.
For younger kids, you can't go wrong with a t-shirt, soccer shorts or windbreaker.
And don't forget about the babies! We offer bibs, onesies, sun hats, beanies, receiving blankets and other infant apparel.
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Reprinted with permission from Promotional Times, Promotimes.com |
