To get started, register your business with Foursquare, Gowalla or Facebook Places and promote your participation across all channels, including social media, in-store signage, print ads and other marketing collateral.  Then, generate more new and repeat business by rewarding people who frequently check in to your business.  Coffeeshops can give out exclusive travel mugs, for example, and a discount on coffee refills.  Coasters, shot glasses and steins would work well for bars and restaurants, and water bottles and towels for gyms.     

     If your business doesn't have a storefront to promote, you can participate by creating check-ins for events like conferences, seminars and open houses.  Also look for ways to tie into complimentary businesses.  The New Jersey Nets gave free tickets and t-shirts to Gowalla users who checked into specific sports bars in the region, and 15% ended up attending a game.

A little creative thinking and promotion can turn location-based social marketing into a win-win for your business, too.  Contact us today for some great ideas on ways to reward users who check in to your business!