Sales & Marketing Tips...

8 Tips for More Efficient Networking

      The word "networking" makes many people cringe, but it is vital to business success.  That's why we've put together some tips to help make networking easier:

1. Set goals, then do your research.  What are your objectives for networking?  Research different events and groups and focus your time on those with the attendees or members that are the best fit. 

2. Be open.  Networking doesn't just take place at business events and through online sites like LinkedIn or Plaxo - it should occur every day.  The person you meet at the airport or the long-lost friend you run into at the grocery store may not need your services, but they may know someone who does.

3. Help others.  Effective networking involves building mutually beneficial relationships.  Instead of handing out as many business cards as you can, focus on how you can assist the people you meet. 

4. Know how others can help you.  Be prepared to answer questions about the problems you need solved and your ideal customer.

5. Stand out.  Use eye-catching business cards with photos of your products or a list of your services on the back.  Or, give a small reusable item instead of a business card, such as a pocket calculator, sticky note dispenser or magnet.

6. Volunteer.  Volunteering for an organization or at an event is a low-pressure, high-visibility way to meet people. 

7. Give a speech or lead a seminar.  Most groups will happily accept your offer, and it's an excellent way to position yourself as an expert in your field.    8. Follow up quickly. Send your new contacts something useful that will remind them of you for years to come.  This could be an e-book on a customized USB drive, a report or relevant article in an attractive binder, or a journal book, highlighter or pen.      We have a variety of products to support your networking efforts.   

Call 956-585-6968 for some great ideas today!