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Rock the Cause kicks off our
"Ridiculously Beautiful" 2011 season!
Join Our Mailing List
RTC VIP Passes On Sale Now
Hunka Burnin Love
Glitter Ball 4
Minnesota AIDS Walk
Featured Cause: Heroes
Free Music - Alicia Wiley
Meet Jay Stoker-
RTC's First Ever C.O.O.

Rock The Cause is growing and has recently restructured its operations to facilitate continued expansion and efficient operation.  RTC welcomes Jay Stoker as its first ever Chief Operating Officer.  Jay has been involved with Rock The Cause since its inception.

Since that time Jay has been continuously involved in RTC as a volunteer and eventually as a board member. Most recently, Jay has been RTC's Treasurer. Over the years, Jay has done everything for RTC from being a "roadie" at events- helping to load and unload band equipment- to stage management, event planning and coordination, insurance and legal risk analysis, and financial oversight and management.

Jay is a 1981 Gustavus Adolphus College magna cum laude graduate in economics.
In 1987, Jay graduated from William Mitchell College Of Law with honors.  Jay practiced law in California and Minnesota for over ten years until he decided to follow his dream and passion for construction, specifically remodeling.

Jay has been remodeling in the Twin Cities for almost 20 years and is the owner of Stoker Construction.

Jay brings a "no nonsense" approach to RTC operations.  He believes in keeping it simple and running things just like any other successful business does.  Jay intends to further RTC's vision by expanding strategic partnerships in the community and focusing the organization on sustainability.

Jay has always believed in the RTC mission of strengthening community and is very active in our community.

If you see him out-and-about be sure to introduce yourself and welcome him.  Jay loves meeting people...and you can never have too many friends!
Rock the Cause Video Channel:
The Arms Akimbo
"You Want To"


The Arms Akimbo have released one of the coolest videos of the year.


It is an instant mod rock classic with its 1960s "Truffaut" type artsy pinache and flair.


Click on the image below to view the video. Ohh, ohh, ohh, you want to!

You want to video 


2010 was an amazing year of growth for
Rock the Cause, thanks to all of you!

Rock the Cause direct support more than DOUBLED over the previous year!  We put over 90% of the $50,000 we collected to work creating financial assistance, awareness and new volunteers for over a dozen regional organizations.

We enrolled over 1,000 new supporters who Rock the Cause Blimpsaid they wanted to become more involved in their communities!  Over 25 bands joined our cause by donating music and performing at our concert events.

We managed nearly 100 volunteers and put over 10,000 volunteer hours to work in our community. We did all of this with a small part time staff and very little budget to work with.

Rock the Cause is growing because of the continued support of the fans, volunteers, artists and community partners. 

We know you are down front with us, cell phone lights in the air, RTC t-shirt on and rocking out for the promise of a stronger community!

The  2011 Rock the Cause concert season is our most creative and ambitious to date.  So please read on and discover what we have in store for the coming year!  More shows are being added through out the year. 

As always, thanks for your support!

Scott Herold
Rock the Cause!

NEW for 2011: Rock the Cause  VIP Season Passes!

For a limited time we are proud RTC_VIPimageto offer RTC VIP (Very Important Philanthropist) Season Passes!  

For a donation of $150 or more to Rock the Cause, this all-inclusive offer is sure to make 2011 a year of guilt-free fun or a fantastic gift for your favorite rocker!


VIP Passes include:

  • VIP admission to 4 Rock the Cause events* 
  • Complimentary open bar (beer and wine)
  • Complimentary appetizers
  • Exclusive VIP area
  • Immediate admittance
  • Easy exchange 
  • RTC swag
  • Assigned RTC Liason    

For more details on the program, please visit the ticketing page at www.irockthecause.org  A portion of your donation may be tax deductable.

* 4 total concerts include: Hunka Burnin Love, Glitter Ball 4, Rock the Vine 2, & Phantasmagoria Halloween Bash!  Regular retail value at $250!  All proceeds benefit Rock the Cause 2011 production expenses. 

Rock the Cause Presents

Hunka Burnin Love:  Valentine's Party

February 12, 2011  -  7:30 PM to 1:00 AM

Hunka Poster

If you're looking for a Valentine's evening that's cheap, all-inclusive, and gives you good karma, you are reading the right newsletter.  Rock The Cause will be hosting a very special night at the Mansion of Love, with an array of amusements for you and your special one.


A $30 donation will include samples from the Great Lakes Brewing Company, appetizers and featured regional wines from Saint Croix Vineyards, as well as access to the '50s themed diner for a performance by Cadillac Kolstad and The Melismatics on the Mardi Gras Stage.  Tarot card readings will be available for a portion of the evening in the spirit of the New Year, and an Elvis impersonator will be on hand for any impromptu Vegas-style marriages.


The infamous 35-room themed mansion will also feature local favorite, Alicia Wiley, in the exclusive Euro Jazz Lounge, with full bar, appetizers and lounge for a VIP donation of $50. 


So instead of trying to make reservations at some overpriced romantic restaurant, try a guilt-free Valentine's Day that has everything in one place and convenient parking.  More details can be found on our web site.

Visit www.irockthecause.org to make your donation.

There are a limited number of VIP spots available, so if you want the deal with the private restrooms, hurry up and reserve your spot!


Sponsored by Minnesota Monthly, Gimme Noise and Great Lakes Brewing, & Pirk Health and Beauty!

Rock the Cause Presents

"A Night in Andy Warhol's Factory"

April 8, 2011  - Doors at 7:30 PM

This spring, the historic Grain Belt Building will be transformed into a Warholian world of all things '60s to celebrate the fourth annual Rock The Cause Glitter Ball.  Proceeds for the event go towards Youth Performance Company, which provides a unique environment for creative kids who want to be involved in their community.  Kids from the company will be performing selections from one of this year's productions during the event to help raise awareness about the organization and gain exposure as young artists.

The evening will feature Pictures of Then, Alicia Wiley, The Arms Akimbo and Joey Ryan and The Inks covering some of the best music from the era, from The Velvet Underground to The Doors and more.  Select beer, wine, and other refreshments will be available, while Max's Kansas City VIP section will include a private bar and/or bottle service, appetizers, and other surprises for the superstars of the evening.

Further details and featured acts will be announced in future newsletters.  We hope you come celebrate a definitive decade for music, film, and art to support today's generation of artists, both emerging and established. 

Tickets go on sale February 15, 2011 at www.irockthecause.org. 

Sponsored by Gimme Noise, Minnesota Monthly, & Art Space.  


Rock the Cause & Minnesota AIDS Project Present

The 25th Annual Minnesota AIDS Walk

May 15, 2011

Rock the Cause is excited to announce its partnership with Minnesota AIDS Project for the 2011 Minnesota AIDS Walk!  This highly anticipated event will be on Sunday, May 15 at Minnehaha Park in Minneapolis.  The day's events include a 10-kilometer walk along and across the Mississippi River, a 4-mile run along the Minneapolis portion of the route, pre-walk activities and sponsor recognition, and a new post-walk concert celebration in Minnehaha Park!  This is the largest HIV fundraiser in the state, with all funds raised staying in MN.  The money raised at this event will help Minnesota AIDS Project provide direct care to people living with HIV as well as support HIV prevention and advocacy programs.

With individuals and groups coming together in the community for this year's festivities, from church groups to corporate walking teams, Rock the Cause is excited to invite our friends, especially bands, to join us and form walk teams!  We will create a download-only AIDS Walk compilation for registered band teams.  We are also working on a fantastic line-up of musicians to perform in the park for the post-walk celebration, so plan on sticking around for an afternoon of fun!  Stay tuned to our Facebook, Twitter, and website calendar updates for more information as we continue to plan for this great event. 

Contact Jessica@irockthecause.org for more information.


Rock the Cause Presents

Rock the Vine 2

June 4,  2011 - 12 PM to 5 PM

Rock The Vine
Did you leave your heart in San Francisco? Do you wish you could hop a plane and spend a weekend in Napa Valley? We do, too!

Rock the Cause, Youth Advantage and Saint Croix Vineyards are proud to host the second annual Rock the Vine Music Festival at Saint Croix Vineyards on Saturday, June 4, from 12 p.m. to 5 p.m. Top local and regional artists will come together for an afternoon of music, food, wine tastings and more--all while benefiting a great cause.

Set within the heart of the St. Croix River Valley, wine and music lovers will be treated to wine, blues and soul in the picturesque surroundings of this lush Minnesota vineyard. 

Rock the Cause will celebrate the legacy of American Soul & Rhythm 'n Blues featuring Roster McCabe, Cadillac Kolstad, Devine Collection and more TBA!

Saint Croix Vineyards has generously agreed to donate 50% of all wine sales the day of the event, and 70% of proceeds will benefit Youth Advantage. Youth Advantage's mission is to ensure that under-privileged children have access to musical instruments, sports equipment, and after school art and sports programs.

We want to ensure that every dollar raised from Rock the Vine goes to support the important work of Youth Advantage and are in search of sponsors to help cover our event costs.

Please contact rockstar@irockthecause.org if you are interested in sponsoring this great event. 

Beer Dabbler
Around the Community

Saint Paul Winter Carnival

Jan 29, 2011 3:30 PM to 7:30 PM

Join Rock the Cause Jan 29th, from 3:30-7:30 PM at Mears Park in Saint Paul's Lowertown art district. Tickets are on sale now! This event sold out last year so don't wait.

Rock the Cause will also be on hand registering volunteers for the Minnesota AIDS Walk and more!

New for the 2011 Winter Dabbler event:
Fireworks display during/over the event
Live music by Midnight Mo, Pictures of Then, & Not Like This!
Jumbotron with live feed of the event 
6th Street will be shut for music stage, more food vendors & more beer!
Home brew contest
Best costume contest
Most unique brewery booth presentation
Inaugural tapping of the Oak Barrel - a very rare beer called Wooden Elephant, which is found only at the Odell Brewery's Barrel Room, will be sampled to all for an opening toast. Tapped by Doug Odell & a surprise co-tapper that you will know.

Don't forget about the Lord Dabbler's Cup. That will be awarded for the best brewery & winner of the Home Brew contest.
More firepits this year
Holiday lights throughout the park

Beer Dabbler organizers will be releasing pre-festival events on Facebook & their website hosted throughout the twin cities. They have many events in the works planned and just need to hash out the details. We hope you can make some of those tastings & dinners as well.

Festival tickets are $25 + fees/taxes, rain/snow or shine. If there are any left day-of they will be $35.

Come support Minnesota's winters, the Minnesota Winter Carnival and your love for craft beer. This will be the greatest, coldest, largest outdoor winter beer festival in the country! 

Lovold Heroes
Featured Cause:

Heroes:  A Benefit for Local Recording Artists


On Christmas Eve, the studio of Eric Lovold (producer and frontman for The Alarmists) was burglarized. In addition to thousands of dollars of recording equipment, among the many items stolen were the recording masters for the upcoming albums of Twin Cities based band Kicks & Spurs and local singer/songwriter Brian DeRemer, both of which were engineered by Lovold.

Mr. Lovold and several of his musical friends are joining forces to raise funds to cover the costs of re-recording and releasing the two lost albums. In addition to Kicks and Spurs, Brian DeRemer, and The Alarmists, the benefit will also feature White Light Riot, Chris Koza, a special DJ set by Solid Gold, and will be emceed by Barb Abney of 89.3 The Current. All net proceeds will benefit Eric Lovold, Brian DeRemer, and Kicks and Spurs with the costs associated with releasing and re-recording their lost albums. Instrument Control Studio is not benefitting from this concert event in any form financially.

21+ Show // Friday January 28th // 8:00pm Doors // 8:30 Show

$10.00 Advanced Tickets // $12.00 DOS tickets http://ticketf.ly/gkjqkt

Artist Profile:  Alicia Wiley   Alicia Wiley


The Rock the Cause community has made an incredible response to our partnership with Alicia Wiley.


So to keep the fans happy, she is our featured artist again this month!  

Alicia Wiley Both Sides Interview with RTC CEO -Scott Herold

See the gorgeous video for Alicia Wiley "Fire" here.


Rock the Cause welcomes our newest 2011 community partners
Gimmee NoiseGreat LakesArt Space