As you may have noticed, Rock the Cause has substantial activity in online social media.  We are assertively promoting events, causes, and musicians on our media platforms on Facebook and Twitter.  We also use our website, the Calendar of Events page in particular, as another way to keep you updated on what's going on in the world of millennial philanthropy and rock and roll.  With over 2,500 contacts on Facebook alone, we know how important our online presence is. We're very ardent about the work we do for our charitable partners in reaching the largest audience possible and engaging people to take part in their community. 
 

 We want to increase our audience so that we can have the best impact possible for the great causes and fantastic musicians with which we work. 

 Any business, organization, band, or individual knows by now that social media can be a powerful force for projecting your message or work.  Your potential audience is limitless -- anyone with internet access can find out who you are, what you do, and can decide whether or not they should continue to seek information and make a connection with you.  In an instant, we can reach someone on the other side of the world with a simple message about a great cause that's doing something that could be meaningful to that person.This presence is incredibly important on a local level, too.More than ever, people can connect to and become aware of new and established organizations, musicians, or community events.More and more people are turning to online resources for planning the simplest thing from their weekend plans to significant decisions like what organization to donate time or money to in the coming year.
 

It's easy to see why Rock the Cause has focused on social media for getting out the message about our charitable partners and musician friends.  We want them to get the best, most efficient exposure possible, and today that means effectively using online channels of communication.  Take that ride with us by following us on Twitter and adding us on Facebook.The great work of ordinary people out there is endless -- we want to help get them recognized, whether they're an organization or new band!  Join us and take pride in your community! 

Thank you!

Jessica Odegard

jessica@irockthecause.org

Alicia Wiley opens her dark, ethereal, and inviting, book of fairy tales on her new release "Both Sides" Alicia Wiley is the "Big Bad Wolf" and "Red Riding Hood" all at the same time. Not only is she a master songwriter and performer, Alicia has somehow managed to gain favor with the same muse employed by David Bowie, Kate Bush, and Cole Porter. 
- Scott Herold CEO Rock the Cause   

See the gorgeous video for Alicia Wiley "Fire" here.

Thursday, December 2

Both Sides Release Show
First Avenue's 7th St. Entry w/Hildur Victoria/The Greycoats

Yet another stunning transformation from local favorites, Roster McCabe, has taken place.Of course, hardcore Roster fans have been anticipating the arrival of their new album, Through Space and Time, after the band began debuting new songs at shows over the past year.  Traveling and performing more nights out of the year than not, the album title seems appropriate, while the musical style also evolves throughout each song.Experimenting with everything from reggae to hip-hop, and playing off each other's individual tastes, the newest product of the band combines pieces of everything they have done in the past, threaded with another years' worth of creative growth.The new album isn't too far behind The Rhythm, The Elements, but it is clear that they have not stopped trying to build on the old stuff. 

One word to describe the new album?  "Superfunkdanknastysmoothsexylicious," says lead vocalist, Alex Steele. Even their artwork has taken a step up, with a striking Pink Floyd-esque image on both the album cover and their shiny new website.  The album itself was a product of community and fan support, with funding for its production raised through an online artist donation site.The band catalogued the entire process through blogs and videos, keeping the public in tune with their musical adventures.

If you have yet to see one of their shows, we recommend you do it soon... this funky jam band is gaining momentum with a steady fan base at college campuses around the Midwest and Colorado, and an ever-growing (albeit oddly diverse) crowd at their Minneapolis gigs. 

Check out Through Space and Time at www.rostermccabe.com.

Roster McCabe CD Release Party

Friday, December 3^rd

Cabooze, Minneapolis