Co-Branding With A Cause

 

Breast cancer is staggering. Every year thousands are diagnosed and die from this horrible disease. 445 women every week will be given the news that they are in a fight for their lives. 100 of these women won't survive their ordeal. Although predominantly found in women, breast cancer kills men too (they account for about 1% of the cases). Breast cancer affects all of us and is why breast cancer awareness is a year-round fight.

Co-branding, whether with breast cancer-themed promotional items or other worthwhile causes, allows a company the opportunity to show their support and commitment to eradicating killer diseases that affect us all. While it may strike some as inappropriate, co-branding is a powerful way to work together for the betterment of humanity. I believe it says a lot about a company, organization, or group that takes a stance and utilizes some of their marketing dollars to co-brand with a cause. That's a company I want to do business with. Not only are they showing social responsibility, they are adding a human element that is often lacking in our B2B world. It's a refreshing change.

 Stainless Steel Breast Awareness Water Bottle