Domestic Estate Managers Association

The DEMA Chronicle 
 
March 2010 Issue
Conference Survey
Upcoming Events
Domestic Professional Spotlight Featuring Evonne Avalos
Featured Article by Steven Ferry
Upcoming Webinars
World Class Service Providers
Membership Dues Notice
 
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What's New... 
 
The DEMA Channel!   
 
We are excited to announce the launch of the new DEMA YouTube Channel!  Click here to view a snapshot of what some of our members are saying.  This footage was taken from the February meeting in Boca Raton, Florida.
 
This month we launched new chapters in Los Angeles and New York City!  On behalf of the association and all of our members we would like to thank Miele for sponsoring and hosting bothNYC Mike of these fantastic events!  We also want to thank our guest speakers Mark Johnson of Magnums Butlers for presenting at the Beverly Hills event and Teresa Leigh of Teresa Leigh Household Risk Management for educating us at the NYC event.  Their presentations had outstanding reviews from everyone in attendance!
                                                                                NYC Chapter Launch
                                                                                  
Finally, we would like to thank all of our Volunteer Leaders that have given their time and efforts to ensure the future growth and stability of all the new and existing chapters.  What an exciting time to be part of such a Great Team!
 
             NYC Mtg                          NYC 1 
                                  NYC                                                                       NYC
 
 
             Bev hills                           bev 2
                      Beverly Hills Mixer                                                             Beverly Hills
  Please take a few moments to complete
 
  The 2011 DEMA Conference Survey!  

Chapter Meetings & Special Events

 Chicago April 22nd Chicago, IL....  Click here to register! 
 
 Orlando April 27th Central Florida.... Details Coming Soon!
 
 NYC Cab Pic   April 27th  NYC, NY.... Details Coming Soon! 
 
 West Palm Beach April 28th West Palm Beach, FL.... Details Coming Soon!
 
Detroit  April 29th Southeast Michigan.... Details Coming Soon!
 
BevHillsSign  April date TBD Beverly Hills, CA.... Details Coming Soon!
 
 
 
Coming in May - Chapters in San Diego and Washington D.C.!
 
 
 
 
 
  
 
Domestic Professional Spotlight
 
~ Featuring ~
 
Evonne Avalos
 
Q: How did you get started in the Industry?
 
A: I met the owner of a local gym I was attending while in college.  She told me she wasEvonne Avalos looking for someone to help her out with her business and household duties.  Her good friend, who also lived nearby was looking for the same.  Since they knew that I was dedicated to obtaining my degrees, they offered me the chance to work for both of their households while attending college full time.  It was a great springboard; as a post-college graduate, I was able to say that I had not only learned skills from a formal education, but the experience to show for it as well.
 

Q:  Do you have any formal training or degrees for domestic management? 
 
A:
  
 No.  However, all of my training has come from experience.  I also believe in continuing my knowledge and education by doing continuous research on the Internet in the field of domestic service and by networking with various organizations that cater specifically to those in private service.  I am constantly exposed to the latest in home/estate, technological and personal security as well as the latest in luxury destinations, time-management tools and trends in fine dining/entertainment.
 
Q:  What have been some of the more difficult situations that you have run into on the job?
 
A:  Last-minute requests always seem to throw a wrench in the well-oiled machine that is the ultra-organized personal assistant.  However, you CAN prepare for the unexpected and thank your lucky stars for having support in the form of colleagues from my networking groups.  We all know what it's like to not know the unknown, such as, "I need a reservation for 6 at any fine-dining restaurant for tonight!"  Once you ask "what kind of restaurant?" the rest is up to you and your invisible army of peers.  I am thankful to know that in any stressful situation, I really can live up to my "get it done" motto!
 
 
 
 
Q:   What type of principal or homeowner do you prefer to work for?
 
A:    As a detailed and organized person, I would prefer a principal who appreciates the same.  My ideal principal will know that I am trustworthy, honest, friendly and personable, but always professional in my conduct.  I want them to know that constant communication is key to our relationship and that nothing will be taken personally.  I want them to feel as comfortable as possible, knowing that I take great care in making sure their needs are met.  As a hard worker, my ideal principal will know that healthy boundaries between work and personal life are also essential to the happiness and well-being of their assistant.

 
Q:   What direction would you like to see the domestic industry go in for the future?
 
A:   
 It is my hope that those searching for employment can find honest outlets to help assist them in their search with successful results.  Many times I have run into being told by a screener that based on my resume or in-person interview with the agency (screening on behalf of the principal) that I am "not the right fit."  Meanwhile I have encountered principals who have argued they are not being sent quality candidates for the fee they are paying agencies to screen on their behalf.  There needs to be a happy medium where applicants can have a quick meeting with the principal and possibly perform a quick demonstration of their skills and experience in person.  How does anyone know if a principal and candidate are "the right fit" if they can't even meet in the same room?
 
Q:   What are your goals for the future?
 
A:   I believe in streamlining and packing a maximum amount of progress in the shortest time possible.  This does not mean that quality suffers, however.  Whether it's a regular report of daily tasks or projects, or figuring out the best way to perform Christmas shopping year-round, there is always time to prepare by creating spreadsheets or writing out ideas in advance.  I intend on being the ultimate assistant by constant detail, communication and organizational efforts.  By allowing my principal more time to enjoy their lifestyle and dedicate to their craft, I know I have succeeded.  Above all, this constant success only enhances the love I have for my career.  
 
 
Q:   What are your interests and hobbies?
 
A:   I enjoy studying U.S. military and English histories.  Wherever I travel, I am always engaged in the history of the town.  I also enjoy independent films, visiting art/natural/military history museums and any local hotspots to learn more about the community.  As an avid reader, I enjoy entertainment biographies, and non-fiction accounts.  My guilty pleasure is reading the entertainment trades and "People" magazine.  I love architecture; Frank Lloyd Wright is my favorite, and my favorite style of décor is mid-century modern.  I enjoy music of all kinds, my favorite being early 80s/New Wave.  I am also a news hound.  No matter where I am, I always have my pulse on the latest news regarding everything from entertainment to world affairs.   
 
 
 
 
IIMB 
The International Institute of Modern Butlers   
 
     Seeking Perfection


Being a butler, according to one who worked for three decades at Buckingham Palace, is a lifelong learning experience. This is actually, in my view, true of any profession, because the day one ceases to be curious about improving systems, tools, and approaches, is the day one settles into a rut and ceases to be creative. Meaning not only that one's skills no longer advance or improve, but one also falls into a rut in terms of creating one's work, losing interest first in the position and then in life as a whole. In other words, the desire and push to train is like a canary in the coal mine: it is a small but important signal that worse is to come when its heart ceases to flutter.
 
Like a violinist who can spend a lifetime learning to play tens of thousands of pieces or composing an infinite variety of musical pieces, the butler/household manager touches many separate subjects, each of which could legitimately take a lifetime, or tens of years to master. Take the subject of libations, or just the world of wines alone; or the recognition and care of fine clothes, materials, and furnishings; or electronic equipment; or yachts and seafaring; or vehicles and chauffeuring. How about cooking? We have not even entered into the soft skills of dealing graciously with people no matter their mood, public relations, or even counseling, each of which would legitimately add to the value and effectiveness of a butler. Then there are laws and human resources management skills, and the list is just endless.
 
What to Do?
The simplest and usual way to continue one's training is to read books, attend seminars, and these days, conduct online research. It is possible one can also attend schools, or take correspondence courses where time and money make it difficult to take off several weeks at a time to travel to and stay at a school.
 
Correspondence courses combine the books, Internet research, and school solutions, but obviously have a downside, in that there is no peer interaction, and the opportunity for face-to-face interaction and guidance with a tutor or mentor is reduced. But here again, the Internet comes to the rescue in the form of emailed lessons receiving rapid response, home videos or sound recordings of exercises done, and videoconferences to sort out stubborn questions using Skype (no fee wherever one is in the world with trainers also on Skype).
 
The Institute has been running correspondence courses for a number of years now, with modules that address major elements of the butler/household manager profession. They obviously are just one brick in the road of improving skills, but they allow greater in-depth coverage of several subjects than is possible in schools; and the guidance and discipline that is often lacking from simply reading books. And they do represent a good solution at a time when budgets are stretched (modules can also be paid one or two at a time). For those who have difficulty studying effectively, a module exists at the front end of the course to discover the problem and provide tools to resolve them. Because if one thing is true, it is that one cannot increase one's skills and knowledge if reading, retaining, and applying information is difficult. And for those wanting to enter the profession, the last module guides the student through the steps needed to find a position.
 
Courses exist for housekeepers as well as household managers/butlers, and the emphasis is on gaining new knowledge as well as putting it into practice, because we all know that makes perfect...which is where we all want to be.

 


Steven Ferry

 

Steven Ferry
Chairman
International Institute of Modern Butlers

stevenferry@modernbutlers.com  
 

                4         1            How it works- referral
 
 
Webinars 
 
 
 
Alternet  Tuesday April 20th, 8-9PM EST
 
FREE Alternet Estate Management Software Webinar!!!
 
 
Sponsored by and brought to you FREE courtesy of Precise Home Management!
 
 
  
 
LCI Dry-Cleaning 101  Tuesday April 27th, 8-9PM EST
 
Price: Member $19.95  NonMember $29.95  For more info and to register click here! 
 
 
 
 
 
 
Coming in May
Guidry
 

 

 Hostage Survival 101   May 18th, 8-9PM EST
 
For more than two decades, the professionals at The Guidry Group have been assisting clients to respond swiftly, intelligently, and effectively to the complete spectrum of security concerns. The Guidry Group has established an impeccable reputation for providing consulting and training services throughout the United States and 103 countries abroad.
More Details Coming Soon... 
 
 
Archived Webinars: 
All of our webinars are up to date in our archive on www.domesticwebinar.com.  If you attended any of our past webinars you can view them in this archive.  If you would like to view any in the archive you can sign up to view as well. 
 
World Class Service Providers
 
Welcome our newest providers to our member directory!
 
 
 
Alliance Disaster Kleenup - Northbrook, IL
 
CVSpecifics - Worlwide
 
 
Parma Conservation - Chicago, IL
 
Rug Renovating Co.Inc.- East Orange, NJ
  
  
                Allbright                      Hester           
      
 
           CV                           Parma 

   

 
 
                         
Please visit their websites for more information on these great companies! 
 

New Membership Dues for Domestic Professionals & Principal Homeowners

Over the last two years DEMA has been offering complimentary trial memberships.  We will continue to do so with different offerings, currently we have a three month complimentary trial to help new Members become more familiar with the DEMA movement.  Once your trial expires you will receive an invoice with different options for Membership packages.
 
Our current Membership have been asking for three options when it comes to dues:
 
 One Year - $49.95               Three Year - $119.95                Five Year - $199.95
 
DEMA will continue to keep our Membership pricing affordable so all staff in the industry can afford to participate in the Association!  We are able to do so thanks to the support of our loyal Affiliates, Sponsors and Service Provider Members!

 

Miss a Newsletter? 

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To view the entire list of Service Providers and to find one in your area, become a DEMA member and click on the Member Directory tab on the website.

Do you know someone who would benefit from becoming a member of the Domestic Estate Managers Association? Please feel free to pass this newsletter on to them. We always welcome new members!