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Attitude in Web site design
I've seen a couple of sites lately with mascots that have something to say. I guess whether you think their comments are clever depends on your point of view. Or maybe your age. Or what you expect from a business Web site. Or your mood. Or something.
Example: Groupon. You've probably heard about Groupon, an online service that offers coupons for businesses in your area. Each day's coupon comes via email, with a picture of Groupon the cat and the saying of the day:
 What do customers think of this? I saw a different site with an "attitude" in usability testing and some participants were turned off by it. You'd certainly want to know your users before writing copy like this. And you'd want to carefully develop good personas for your development team to clarify the boundaries. See more examples from Groupon and two other Web sites at the Usability Lessons blog. Let me know what you've seen like this, and what you think of it. Want to talk about what you've seen or about UI design consulting?
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