June 12, 2009 Volume 2 | Issue 12
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Our Best Value Tours
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Don't let the cost of a tour discourage you from taking a cycling
vacation this year. We still have a wide variety of tours starting at
$1999!
Choose from our most popular destinations such as Tuscany,
Piedmont, and Sicily. Learn about our our best values on our website. or call us on 800-866-7314
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Space still available on winter cycling adventures!
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If you'd like to get away later this year, we still have space on three
2009 departures to our newest destinations. While snow is falling in
much of North America, it will be toasty warm and perfect cycling
weather in New Zealand, Vietnam, and Chile & Argentina. Available
departures include: New Zealand, Nov 21-30 Vietnam, Dec 19-29 Chile & Argentina, Dec 26 - Jan 2
Follow the links to learn more, or give us a call at 800-866-7314.
Prefer
to travel in 2010? No problem! Let us know what you're interested in
and we'll get in touch as soon as dates are confirmed.
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Get Fit for Your Trip and save 15% on a Fit for Trips program!
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We are often asked what to do to prepare for a week or more of cycling
on a Ciclismo Classico trip. We've partnered up with Fit for Trips, a
leading provider of virtual cycling training, to provide a great answer
to that question. The fitness experts at Fit for Trips create
custom training programs based on your fitness and the tour you're
signed up for. The program is made accessible to you via a secure
website, or through your iPod or iPhone.For a limited time, sign up and receive a 15% discount!For more information go to www.fitfortrips.com.

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The Magic of Social Media
Community. We all need it, crave it, and seek it out deliberately, or it
serendipitously occurs in the overlapping moments of our lives. At
Cornell, when we hung out at the Willard Straight Hall to connect with
our friends at noon, we called it "Facetime." In Italy, herds of Italians
stroll to the nearest piazza before and after dinner to savor gelato
and discuss politics, food, and family affairs. The classic TV show
Cheers even turned hanging out in a bar into a theme song "Where
everyone knows your name." Our Ciclismo Classico tours are all about
creating community in new and very special places with your fellow
cycling friends. On every tour our guests share memories and
experiences that launch friendships for life. Unfortunately, the vast
distances between us combined with our busy lives produces a human gap,
a community deprivation, and a void that is not easily filled until the
phenomenon of Facebook entered our culture. Granted, Facebook cannot
take the place of hanging out and savoring gelato in Piazza della
Signoria, dining on an amazing Italian meal in a castle, or the
collective exhileration of sharing a stunning coastal ride, but it can
keep the juices, ideas, and connections flowing until the right time,
place, or magic brings the community together live again.
Like many, I cautiously entered the Facebook world assuming that it was
a waste of time, that I would be bombarded with more information than I
needed. I am now in my fifth full month of Facebook updates, sharing
stories, links, and photos and creating my world of "friends." I have
thoroughly enjoyed my daily fix of my expanding online community. For
naysayers who are still resist "friending," I have experienced some
unexpected benefits that might inspire a change of heart (and status).
There has been the obvious fun stuff like reconnecting with old
friends, long lost family members, and Ciclismo cycling pals, and reading
their inspirational, funny, provocative posts, as well as viewing pics
of their worlds. The surprises have been the variety of interesting
dialogues that I get to "listen" to and chime in on, as well as really
getting to know and connecting with people (and lots of Ciclismo
Alumni) more holistically. I have shared real-time insights and support
about a shoulder injury, my amateur guitar strumming, my trip to Denmark, my local bike advocacy, and my 19th Pan Mass Challenge ride for
cancer. Email
is flat, linear and one-dimensional, particularly in social
correspondences. Just like a quick stroll to La Piazza or a packed
cafe, Facebook makes the virtual world of communicating come alive with
photos, videos, bulletins, diaries, chatting, and private messaging, thus
filling a variety of social needs simultaneously. Facebook's most
unique characteristic is that we are each live witnesses of each others' virtual piazza, a circle of friends and community that is
distinctly their own. The fact that "posts" are in full view of so many
keeps everyone's posts a bit in check while still allowing enough
provocation, humor, and mystery to make each friend's unique voice as
well as their community of voice come alive. As one friend put it, " Facebook is global citizenship at it best". Here in Ciclismo
Land, we have been having so much fun connecting with our new and
alumni guests via Facebook (and other social media) that we have
dedicated this Pasta Times issue to this new national pastime that I
call The Virtual Piazza paired (nostalgically) with Mr. Roger's classic
"Won't you be my neighbor? " as its theme song: It's a beautiful day in this neighborhood A beautiful day for a neighbor Would you be mine Could you be mine (on Facebook?)
- Lauren Hefferon www.facebook.com/people/@/648862127 |
Facebook in the Ciclismo Community
Facebook is
making a big splash with all sorts of people - young and old, for
personal and business use. Our younger staff members here in Arlington
have been connecting on Facebook since they were in college, so it's
second nature to them. While it took the older generation (like Andrew
C, Lauren, and Joe) a while to catch on, they're more than making up
for this with their enthusiasm and have become quite the prolific Facebook users.
Since setting
up our Facebook fan page early this year, we've published events, news,
videos, and photos about the goings-on at Ciclismo. This content comes
not only from our staff in Arlington, but also from many of our guides
and clients! That's the beauty of Facebook - it
allows users to connect and share their passions with like-minded
people.
If you've traveled with us in the past, odds are that you'll find one
of your guides on Facebook. Why not befriend him or her and say hello? Even if you
haven't traveled with us, this is a great place to contact Ciclismo
alumni, guides, and staff to find out what trip might be right for you.
We did a quick survey of our alumni and guides on Facebook and found all sorts of activity. Here's a quick snapshot of what some folks are up to:
Ciclismo alum Margaret Mayo McGlynn watched the Giro d'Italia and posted wine-food pairings for each stage on her Facebook page because she "loves cycling, Italy, food and wine, and because Italy is such a foodie paradise, and each region has its own set of wines and grape varietals, teroir." Photographer and world traveler Ellen Barone is posts great travel deals and destinations daily. Boston-based Luna Chix tells Lauren when and where she has to be to go riding each day. Alum Betsy Dalbeck is always sharing really cool links like a Ted Talk by Yann Arthus-Bertrand who captured the fragile Earth in wide-angle. Painter Robin Sierra shares remixes and original paintings and photos from her travels. Ciclismo Guide Andrea Marchesini shares pics and experiences from his most recent Ciclismo Classico Austria and Czech Republic Tour. Alum Marion Boomer Hauser is always sharing nutrition and training tips as well as lots of good cycling karma. Local favorite restaurant and cyclist hangout Redbones posts stories and photos from its recent Bike Party and Benefit event. Alum Lynda Beaulieu shares her training tips for the PMC and pics of the prepping of her gorgeous bike, Anita. Connect! We've got more than 200 "fans" of our Ciclismo page
now, and we want to break 500 by the end of the summer. Go to our page and sign up - and also find out how easy it is to win one of our new 2009 jerseys!
We're making it easy to find your Ciclismo contacts on Facebook. Click through for a directory of Ciclismo staff and guides on Facebook.
We've also created a directory of some of our favorite Facebook pages, which we'll continue to update. Click through to find pages for our partners and other cycling- and travel-related organizations.
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Check out Ciclismo Classico TV
Social media isn't all about Facebook, of course. Did you know that Ciclismo Classico has its own TV channel? It's
actually our channel on YouTube, which you'll find at ciclismoclassico.tv. We've had lots of fun this year creating
short videos, in addition to posting videos created by others.
Some of what you'll find on our channel includes:
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An interview with Andrew Krulewitz, Ciclismo's newest tour consultant -
learn all about his travels and his extensive background as a
competitive cyclist
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Interviews with three "wheel women" that accompanied our bumper Mothers Day 2009 issue of the Pasta Times
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A vintage video from the early days of Ciclismo Classico - Lauren's perm steals the show!
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Two videos from last December's epic Jingle Ride (including one produced by our local FOX affiliate)
There's soon to be lots more video appearing here - we hope to have at
least one video to accompany every issue of the Pasta Times. Plus,
we're inviting this year's guests to capture the essence of a Ciclismo
trip for the chance to win a free trip next year. Connect!
Fancy yourself a budding Bernardo Bertolucci? Produce a YouTube video
about your travels with Ciclismo for a chance to win a free trip for
next year! See below for details, or go to our website for complete information.
Tech tip: Most of
the videos Ciclismo produces are in high definition format, but YouTube
often defaults to its normal, highly-compressed and fuzzy resolution.
To see a nice crisp picture, click the "HQ" button at the bottom of the
viewing window. |
Follow Ciclismo on Twitter  What is Twitter, anyway? Even some experienced users of this service
have trouble answering this question. It's known as a "micro-blogging
service" that allows users to publish brief (140 characters or fewer)
updates to anyone who cares to listen. And what's interesting about
that? There are those, like Andrew C and architect Ludwig Mies van der
Rohe, who would say that Twitter is interesting because "Less is more."
Sure, Twitter doesn't allow you to send pictures, and you have to be
very brief. But it's that simplicity that makes it easy to use and
understand, both by the "tweeter," the person publishing the updates, and
the subscriber.
As with any of these new tools, it's easy to
get overwhelmed. We know people who follow hundreds of others on
Twitter, and that can be a bit much. But if you seek out and follow only
the tweeters you're interested in, the information coming your way can
be quite fascinating. A few of our favorite tweeters are listed below:
Lance Armstrong is one of the Twittersphere's big poster boys. He has
over a million followers, but he follows fewer than 100 himself. His
tweets are fascinating because they provide real insight into his life.
On any day, he tweets about the music he's listening to, what his
family is up to, which of his friends he's been spending time with, how
he's feeling about an upcoming race, and how a cancer survivor he knows
is doing. Andrew Conway ( @velofellow) began using Twitter when he was
representing Ciclismo at the Amgen Tour of California earlier this
year. During that weekend, he started following Lance. So when the
Astana van was broken into and Lance's time trial bike was stolen,
Andrew was one of the first people in the world to find out about it.
Andrew may be a bit of a geek in this respect, but he thought that was
pretty cool.
Of course, we can't all have as many followers as Lance. Andrew was
curious about how others were using Twitter at a recent conference he
attended in New Orleans, and he shot this short video in which other conference
attendees describe how they're using the tool.
Andrew and others are also now tweeting on behalf of Ciclismo Classico
at @ciclismotours. Follow us and you'll get updates about events as
they happen, developments at the Ciclismo office, new trips, contests and competitions, and new content added to our website.
Connect! Follow
@ciclismotours on Twitter! Sign up for a Twitter account at
www.twitter.com, then go to www.twitter.com/ciclismotours to sign up.
Tech tip:
If you're following lots of people and having trouble keeping on top of
your tweets, try using a free application like Tweetdeck, which helps you organize and make sense of
everything. |
The Pasta Times
Our Insider's E-Newsletter
If you're reading this, you're probably aware of the Pasta Times, the
Ciclismo Classico e-newsletter. We publish the Pasta Times about every
two weeks, and each issue contains a combination of news, feature
articles, and information about our trips. Many issues are themed, but
some are not. You're probably accustomed to recieving the Pasta Times
by email, but you can also find select articles on our website under
Stories - you can even
comment on them there.
You'll also find an archive of past
issues here;
you can also access this page via the "Newsletter" link at the top of
every page of our website.
Connect! Is there a topic
you'd like to read about in the Pasta Times? Maybe you'd like to write
an article or even be a guest editor for an issue? Email us at
info@ciclismoclassico.com to let us know! |
Ciclismo Staff Blogs
Lauren and Andrew C are both prolific bloggers. One of the interesting
conundra that social media has introduced is how - or whether - to draw
the line between personal and professional communication. For both
Lauren and Andrew, their personal and professional passions overlap, so
there doesn't need to be a big distinction. Both blog about cycling and
travel, with a strong emphasis on family as well - Lauren has 3 kids
and Andrew has 2.
You'll find Lauren's blog at
www.laurenhefferon.com. Recent posts include her dedication of this
year's PMC ride to her mother, and a detailed account of her efforts to
make cycling a way of life at her son's elementary school.
Andrew's blog is at www.velofellow.com. The earliest posts date back to
2005, when he was living in London. Subsequent posts chronicle life in
London and the increasing popularity of cycling there, the move to
Boston, and the challenges of living on top of the tallest hill in town
with an 80lb+ cargo bike which he uses daily for the school run with
his daughters. Connect!
Both blogs allow comments, so if you find something you like - or don't
like - or have questions about, log in and leave a comment!
Tech tip:
If you want to follow Andrew or Lauren's blogs, you can sign up to
receive updates right on the front page of each blog. Or just befriend
them on Facebook, since all their blog posts are published there
automatically. |
Podcasts we like

For the uninitiated, podcasts are audio-only or video programs that can
be downloaded (usually for free), then you can listen to/watch them on
a computer or a handheld device like an iPod. Ciclismo Classico isn't
publishing its own podcasts yet, but there are a handful of podcasts
that we really like that may also be of interest to the Ciclismo
community.
The Fredcast Cycling Podcast
is a great audio podcast all about cycling that's produced every week
or so. Producer and host David Bernstein does a great job covering all
sorts of cycling-related topics, including professional racing, product
reviews, the bike industry, and bike culture. A recently-introduced
segment profiles listeners' favorite bike shops. During the big races,
he also does a daily wrap-up. There's an accompanying website at
www.thefredcast.com, with links to listen or subscribe via iTunes.
Bikescape
is another very good cycling audio podcast. This one, produced by
Seattle resident Jon Winston, is primarily about bike culture, with
less emphasis on the pro scene. It covers topics as diverse as bike
polo, cycling advocacy, and cycling in different cities around the
world. To listen or subscribe, go to http://bikescape.blogspot.com.
ItalyGuides
has both audio and high-definition video podcasts that provide
overviews of
popular cities like Rome, Venice and Florence, as well as short clips
explaining the history and cultural significance of specific points of
interest like the Trevi Fountain or Michelangelo's David. To download
these episodes for free, visit the ItalyGuides website at
www.italyguide.it. If you want to get psyched up for an upcoming trip
or reminisce about your travels, this is a great site.
Finally, if you'd like to bone up on your wines before you travel, try Wine for Newbies. Produced by wine educator Bill Wilson, he has
episodes available that discuss wines from all corners of the globe.
His section on Italian Red Wine is particularly relevant because it
covers products from three of Ciclismo's favorite regions: Tuscany,
Piedmont, and Sicily. This Podcast is, as its title suggests,
particularly helpful for those who have had little experience with
regional wines. Wilson gives an overview of each type, the history
behind it, the grapes used, the aging process, and of course its particular qualities. You'll be sure to
impress others when ordering from a wine list after listening to this. Go to http://winefornewbies.net/ to download.
Tech tip:
You don't have to use an iPod to start listening to podcasts. All you
really need is a computer and Apple's free iTunes software. Once you've
got iTunes, go to the iTunes Music Store, click the button for
podcasts, and start browsing! From there, you can subscribe to all
sorts of podcasts which will download automatically when new episodes
are available, or select specific episodes to download and listen to or
watch.
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Meet Andrew "AK" Krulewitz Ciao, Pasta Times readers! My
name is Andrew Krulewitz and I am very excited to be joining the
Ciclismo Classico team here in Arlington, MA. Having recently graduated
from Colgate Universty, it was not so long ago that I was "studying"
abroad in Florence, Italy; my father aptly called it a "semester long
cycling vacation." When not learning about Western Europe's political
woes or how to print photographs in the dark room, I spent much time on
my bike exploring the Chianti region and finding great climbs in the
Apennine Mountains. Back
in the States for my senior year, I spent my time finishing my degree
in frigid upstate New York, touring the the country with my collegiate a cappella group, and racing with the Colgate University cycling team.
Though the others in the office do not know it yet, I plan to impose
upon them my love of tight, four-part harmony...and Ciclismo colleague
Joe thought I was too quiet! Being the third Andrew in the
office, I figure this is a good way to distinguish myself from the
other two.
Please feel free to drop me a line, I'd love to talk about your Ciclismo experiences or any upcoming trips that you may be planning! One small request: since there are currently 3 Andrews in the office, please ask for "AK!"
To
learn more about Andrew K, have a look at his video interview! You'll
find it - and lots of other good stuff - at http://ciclismoclassico.tv. |
Ciclismo Classico Video Competition
These days, you don't have to be Federico Fellini to produce a great
film. Sure, the videos you watch on YouTube and Facebook might not give
Spielberg a run for his money, but many of them are still really
entertaining, informative, and tons of fun. Best of all, you don't need
a multi-million dollar budget to produce your own video. In fact, most
pocket digital cameras can also record video that's perfectly
acceptable for a Youtube or Facebook video. Visit www.ciclismoclassico.tv to see how easy it can be!
If you're going to be
traveling with Ciclismo this year, why not capture your memories in
full-motion video? We're prepared to make it worth your while: We are
offering a free Ciclismo Classico trip in 2010 to the producer of the
best digital video this year!Plus, top entries will be considered for the Boston Bike Film Festival (early submissions only)!
All you'll need is a digital camera that records video or a dedicated
video camera. (We love the Flip Mineo HD - it's tiny, easy to use,
inexpensive, and the built-in software is perfectly adequate for a
basic video!) Then, produce a video between 3 and 5 minutes long and
upload to YouTube. The video that best captures the essence of a
Ciclismo Classico trip will win. You may choose to include voiceover, a
soundtrack, or fancy titles - but none of that is necessary. All we're
asking for is fun, excitement, and lo spirito del Ciclismo! Most of the
video on our Youtube channel was shot using a Flip Mineo HD and edited
using the Flip software. If we can do it, anybody can! If you need help
or advice regarding the technical ins and outs, please contact Andrew Conway. For more details about this competition, please see info on our website. |
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