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| May 16, 2012 | For Immediate Release |
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Attend this Free Webinar to Share the Winning 2011 Communications, Advertising & Marketing (CAM) Awards Programs and Help You to Prepare Your Entry for 2012! The American Association of Tissue Banks (AATB) will host a free webinar TODAY at 1:00 p.m. ET aimed to highlight the winning entries of the organization's 2011 Communications, Advertising & Marketing (CAM) Awards.
Why You Should Attend:
The CAM Awards were created to share ideas and best practices on communication programs and marketing and advertising tools among AATB membership and to reward innovative and creative ideas among the AATB community. This Webinar will showcase the winners from 2011 and help address any questions you may have as you prepare your entry for the 2012 CAM Awards.
Speakers:
 Beverly Bliss, Vice President, RTI Donor Services, will present on the Reflections of Life Donor Family Program rebranding and redesign, including the creation of new literature, a new website for families, and new volunteer and event opportunities for families -- all with the goal of providing donor families with the utmost in care and support.
 Colleen Kilkenny, Corporate Communications Manager at Allosource, will present on AllograftPossibilities.org. This educational website fills an unmet need for information about tissue donation and transplantation on the internet, and the information included on the website promotes donation, heightens awareness of tissue transplantation and its possibilities and honors donor families.
What are the CAM Awards:
The CAM Awards recognizes projects that fall into one of two divisions:
The Public and Professional Communications division focuses on projects or campaigns designed to make an impact on a situation, create awareness, or lead an audience to action. The primary focus of the judging will be to evaluate the "results" of the campaign or project (i.e., was the situation impacted, was awareness created, and did the audience take action?). The Advertising and Marketing division focuses on printed or electronic tools designed to market or advertise a product, service or program. The primary focus of the judging will be based on the creativity and focus of the "concept" (i.e., is the concept strong and fresh, is the tool original and innovative, or is the technique or application innovative, etc.?).
 Webinar participants can expect to hear more about these creative, results-oriented projects, while also learning about the CAM Awards process. Entries for the CAM Awards can be submitted online and will be accepted until June 15, 2012 at 5:00 PM ET. To view criteria for the Communications, Advertising & Marketing (CAM) Awards, click here.
When prompted for a password, enter: 051612 Please log-on 5-10 minutes before start time to ensure that you are connected at the time the program begins.
Step 2. (Optional) Participant Call-In: 1 (800) 591-2259, Participant Passcode: 240288# If you listen through your computer speakers, you do not need to call-in.
You may test your computer for compatibility at this link.
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Stay connected to AATB and all things tissue
  
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American Association of Tissue Banks  1320 Old Chain Bridge Road, Suite 450 McLean, VA 22101
Phone: 703-827-9582 | Fax: 703-356-2198 | Email: AATB@aatb.org
The
American Association of Tissue Banks (AATB) -- a professional,
non-profit, scientific and educational organization -- is the only
national tissue banking organization in the United States. Founded in
1976, the AATB is dedicated to improving and saving lives by promoting
and advancing the safety, quality and availability of donated human
tissue. To fullfill that mission, the AATB publishes standards and
accredits tissue banks, certifies personnel and operates a tissue
network.
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