A new project of Louisiana Right to Life's Advertise for Life Fund
The ADifficultChoice.com campaign LAUNCHED YESTERDAY, September 1st, with a new website and two billboards in the New Orleans area! The campaign aims to reach women through compelling and youthful advertisements that will connect them, through a website and hotline number, with local pregnancy resource centers that can offer immediate assistance. The "ADifficultChoice.com" website provides users with an easy way to find pregnancy resources in their local areas and to view video testimonies of women who have faced crisis pregnancies.
This campaign is a project of Louisiana Right to Life Educational Committee's Advertise for Life Louisiana Fund. Chairwoman Dana Hammer says that the goal of the campaign is to "let a woman know that there is local help out there if she finds herself in an unplanned pregnancy. There is no need for people to face these situations alone."
Make sure to keep any eye out for our September billboard ads (see example above) on the Westbank Expressway (delayed due to current weather conditions) and on the Earhart Expressway. These advertisements will be followed by billboards across the state, Facebook advertising, movie theater advertisements, and more. To jump start the campaign in your local area, contact the Advertise for Life team for help!
Your support makes this campaign possible! 100% of your donations go directly to the campaign's advertising efforts, and donations are tax-deductible through the Louisiana Right to Life Educational Committee Advertise for Life Fund. Please stay tuned for information concerning an upcoming fundraiser in the New Orleans area. For now, please support the campaign by donating online!
Special thanks go out to the courageous women who have shared their testimonies with us. We are so appreciative to them for inspiring others with their beautiful stories.
Executive Director, Louisiana Right to Life
P.S. - Don't forget 40 Days for Life! Please order your prayer cards by today, September 2nd. Contact Margaret Johnson for more information.
Visit ADifficultChoice.com | Press Release | Letter from Campaign Chair, Dana Hammer