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Project Update
June 6, 2008

in this issue

"Use cash, or finance it?"

More on Power Purchase Agreements

Commercial Site Checks Underway


 

Solar Squad Hits the Street!
Ready for the street
With summer around the corner, Solar Santa Monica is ramping up its outreach efforts. Whether it's in your neighborhood, or in front of the local market, you are likely to see our student Solar Squad members in their bright orange shirts - eager to talk with people about how solar works and why it works and to encourage Santa Monica residents and businesses to sign up for a FREE SOLAR SITE CHECK.

Can you help us spread the word?

· If your organization has an upcoming meeting or event, our Solar Squad would be happy to show up as special guests to distribute information and hand out "solar" magnets. (Or, you can get a full- fledged presentation about the program from a staff member.) Contact Virginia Nicols by email or phone at (949) 450-7153.

· If you have or are a student at home looking to volunteer for a fun, meaningful summer activity, contact Tiffany Tay at EcoMotion. We'll welcome more Squad members with a t-shirt and training!

In any case, don't delay. Our Summer Squad six-week blitz is designed to help people get their solar installed before the solar investment tax credit disappears at the end of the year.


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BIG ELECTRIC BILL?
If your business has an electricity demand of 200 kW or above, Solar Santa Monica wants to alert you to a new Demand Response program that will PAY YOU for cutting demand when called upon. Some highlights:

  • multiple offices or locations can be combined
  • payment can range from $7-10/kW/month depending on the program you sign up for
  • no investment is required
This is a new turnkey service offered by a third-party contractor. They will come to your site, help you decide what you can realistically bid in, get you connected, track your savings. This program is perfect for big offices.

For more information, contact Randy Palombi, General Manager ConsumerPowerline via email or call him at (714) 572-3141. Be sure to say Solar Santa Monica sent you!


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EFFICIENCY + SOLAR
Solar Santa Monica is unique in combining efficiency and conservation with solar. Our philosophy: Reduce your need for power using the least expensive and most efficient means. Then, size your solar system to meet your reduced need.

After a Solar Site Check, you'll receive a written Energy Savings Analysis that gives you our top efficiency recommendations as well as recommendations for solar PV (electricity) and solar thermal (hot water).

The Solar Site Check and Energy Savings Analysis are offered as a FREE service to all residents and businesses in Santa Monica. Don't miss out on this valuable offer -- call for your Solar Site Check today. Michael Ware, (310) 560- 9273.


  • "Use cash, or finance it?"
  • Over the past year, the increase in solar activity in Santa Monica and throughout California has given rise to new financing mechanisms. Potential solar owners are looking at these as they look at their choices: use cash for the investment, keep their cash invested and borrow at today's low rates, lease the system, let someone else own the system on their roof, etc.

    As part of its commitment to education about all things renewable, Solar Santa Monica is sponsoring a panel discussion:

    Solar by the Numbers: 2008 Financing Options for Home Solar Systems

    Monday, June 16, at 7 p.m.

    Santa Monica Main Library, 601 Santa Monica Blvd. Multipurpose Room (2nd floor)

    The panel will feature experts on different financing arrangements including solar loans and residential PPAs (Power Purchase Agreements). Our speakers:

    · Gary Groff, Vice President, New Resource Bank
    · Nat Kreamer, President, Sun Run
    · Maurice "Mo" Rousso , Chief Executive Officer, Helio Micro Utility, Inc.

    The financial products offered by New Resource Bank, Sun Run and Helio Micro Utility are not officially "approved" by the City of Santa Monica or by Solar Santa Monica. They are made available directly to participants through Preferred Providers.

    If you're a homeowner considering solar, a member of the financial community, a solar manufacturer or installer, a member of the press or a real estate investor, here's your chance to compare and contrast and ask your questions of the people who know the answers!

    The event is free, but because seating is limited, please call the Solar Santa Monica office to reserve your place: (310) 458-4992.

  • More on Power Purchase Agreements
  • By Michele Joyce, REC Solar

    This article was contributed by our Preferred Partner. It describes a Northern California PV owner who used a Sun Run Power Purchase Agreement to finance his installation. Come to our June 16 panel discussion to hear from the President of Sun Run and from representatives of other firms about their new solar financing products.

    The new 8-kilowatt solar power array on David Kokka's roof doesn't belong to him -- and he likes it that way.

    Instead, David Kokka has rented his roof out, so to speak, to a Silicon Valley startup called Sun Run Generation LLC. For the next 20 years, Sun Run will own and maintain the solar panels, and Kokka will buy all the electricity his family uses that's generated by the photovoltaic power system over that time -- at a steep discount to the prices he'd otherwise be paying to utility Pacific Gas & Electric Co.

    "I'm getting a system that's not only maintenance free, but they're guaranteeing the output of the system and components over 20 years," he said.

    But the main bonus, he said, was the low up-front cost, which has traditionally been a key barrier to wider adoption of solar systems by many homeowners.

    Such power-purchase agreements are fast becoming the model of choice for large-scale commercial solar systems. But with Sun Run's entry into the residential market -- the sights of investor-owned solar power systems are now centered on American homeowners' rooftops as well. Homeowners can arrange financing to purchase their own solar system in a way that avoids tens of thousands of dollars in up-front costs, with Sun Run making sure solar panels are working to maximum efficiency and replacing any worn-out parts.

    If the home is sold, Sun Run will offer to remove the system if that's what the new owner wants. Nat Kreamer, President of Sun Run (who will be at the June 16 meeting), says he expects most will choose to continue the contract or take over the system at a discounted buyout cost, since market studies show most people consider home solar systems a valuable asset. One thing is certain, electricity rates are not getting any cheaper and the world is not getting any less polluted, so clean, affordable renewable energy programs are welcome news!

  • Commercial Site Checks Underway
  • Solar SM on rooftop and parking lot

    Solar Santa Monica staff member Michael Ware is visible on the roof of Co-Opportunity market at Broadway and 16th. The market is looking at adding more solar on its roof.

    If you think your roof has potential, contact Michael to schedule a no-cost Site Check. He'll discuss your bills, check out the roof for orientation, shading, etc., and give you a report with efficiency as well as solar recommendations.

    One interesting finding for Santa Monica: some commercial operations change their Edison rates and thereby significantly improve the payback on their solar system.

  • Solar Santa Monica is administered by the City of Santa Monica's Energy & Green Building Programs office.
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