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AGREEMENT ESTABLISHING THE GUIDELINES FOR THE ANALYSIS AND VERIFICATION OF INFORMATION AND ADVERTISING
Author: Marina Hurtado, Arochi, Marroquín & Linder
In the Federal Official Gazette of July 24, 2012, the Agreement establishing the Guidelines for the Analysis and Verification of Information and Advertising, issued by the Federal Consumer Protection Agency (PROFECO), was published, which entered into force on August 23, 2012.
These new guidelines, derived from the constitutional reforms in human rights matters and the Federal Consumer Protection Law which establish that PROFECO may issue guidelines for the analysis and verification of the information or advertising both from 2011, provide the definition of several relevant advertising terms...
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