........................................................................................................................................ GDEcD FY 2009-10 MARKETING CO-OP GRANT PROGRAM DEADLINE AUGUST 15, 2009
$500,000 is available for the matching Marketing Co-op Grant Program this year. Applications, rules and regulations, hot tips and more are available on www.marketgeorgia.org under Resources. Regulations include the new cap on state dollars is $20,000; website development and enhancements are excluded (website advertising is allowed); and postage for responses to advertising is excluded (direct mail postage is allowed). The deadline for applications is August 15, 2009 and awards will be announced on October 15, 2009.
Questions should be directed to your Regional Tourism Representative or Fay Tripp at ftripp@georgia.org. |
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2009 GEORGIA GOVERNOR'S TOURISM CONFERENCE - AUGUST 31 - SEPTEMBER 2
 The Just a reminder to register for one of Georgia's most highly anticipated events held exclusively for the state's tourism industry. Sessions Include: Peter Yesawich - What Lies Ahead: Destination Marketing in Times of Uncertainty; Susan Sweeney - Past, Present and Future Trends of Online Marketing; Podcasting - Part of the New Marketing Mix?; Facebook, YouTube, Twitter..oh my! Social Media seems to be everywhere! What's a Marketer to do?; and Great Online Gadgets, Tools, Resources. Panels include Gubernatorial Candidate Forum; Accommodations Tax 101 & Best Practices; Georgia's 2010 Tourism Marketing Plan; Update on Georgia's State Parks and much more! Visit www.georgiagtc.com to register, get lodging information, view schedule and agenda. Sponsorship opportunities are also available. |
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EXPLOREGEORGIA.ORG UPDATE
The The Global Search function, re-designed and re-engineered Trip ideas (formerly Experiences) and Trip Planner (formerly GaTE) are now live. All of these items work together to create a unique experience for visitors to the site, and starts the process of encouraging repeat visits to the www.exploregeorgia.org site. Here is a brief synopsis of the updates:
Global Search:
- Implemented a new way of searching, so that no matter what page you're on, you will be able to access search for all types of listings (attractions, lodgings, events and activities)
- When you type in a search term, the search results will default to the attractions search, but on the left side of the screen, you'll see a filter that shows the number of search results for each of the categories above. You can then click on a different category (lodging, for example), and search will reload to show you those results
- Breadcrumbing has also been addressed, so that when you are on a lodging page, then click in the breadcrumb link, it will take you back to the correct search filter results.
Trip Ideas:
- Trip ideas is the new name for Experiences, which now have been re-worked to accommodate additional categories and trips (previously could only have 5 per category).
- They are now much easier to update and we'll plan to add more trip ideas throughout the upcoming year.
- We currently have 64 trip ideas on the site. This has been a significant effort to get the additional listings into the trip idea to build an itinerary, and to locate all of the photos.
- The list has been reworked to add additional items to make the trip ideas an itinerary of things to do, and places to stay (also places to eat, where appropriate). All listings previously sent are included in this.
- Within the new trip ideas, you can add the trip idea to your itinerary, and it will automatically pull in all of the listings associated with that trip idea.
Trip Planner:
- Trip Planner is the new name for GaTE. It now fully incorporates a 'shopping cart' functionality into the exploregeorgia.org site.
- With the trip planner, you can add any listing or trip idea to your itinerary from the page you're on, or you can go to the main trip planner page and search and add from there as well. This includes adding from the listing page (attractions, lodgings, and events can all be added), as well as from the search results page.
- You can create, print and even email your trip plan to a friend before you are required to save your trip list.
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2008/2009 GDEcD REGIONAL TOURISM REPRESENTATIVE ACTIVITY LOG
From July 2008 thru June 2009, GDEcD's Regional Tourism Reps have been working on a variety of projects including development, marketing, collateral development, media assists, sales initiatives, seminars & presentations and web assists across the state. Below please find the number of projects and assists the nine regional tourism representatives have been involved in.
- Bricks & Mortar Development - 136
- Soft Product development, packaging, regional & special interest initiatives - 161
- Regional marketing projects and plans, Co-Op development - 247
- Regional and GDEcD collateral development - 184
- Providing information, developing & conducting fam tours for media - 311
- Regional Sales initiatives and assistance to the sales team - 193
- Outreach to travel industry partners - 998
- Public presentations given and training taken - 317
- Assistance given to partners re GDEcD web site - 5,355
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.................................................................................................................... GDEcD SALES TEAM UPDATE
GROUP SALES:
Katie Baasen attended the Georgia Motorcoach Operators Association's (GMOA) Annual Marketplace in Athens from July 18-21. 43 representatives from twenty tour companies registered for the conference. Several companies brought group leaders to meet with suppliers during individual appointments. In November 2001, GMOA was established to organize bus owners and operators in Georgia enabling them to have a collective voice in promoting bus transportation. GDEcD's Katie Baasen was appointed an Associate Representative to the GMOA Board of Directors during the meeting.
Katie Baasen will be attending the Alabama/South Central Motorcoach Operators Association Annual Meeting and Marketplace in Mobile, AL from August 2 - 5. The Alabama Motorcoach Association and the South Central chapter (LA, MS, TX and AR) are holding their annual meetings together this year as a "relief" effort for supplier members. Tour operators from both state associations will meet with suppliers during appointments at marketplace, attend education sessions and networking events.
Georgia Peach Greet - GDEcD has started a new program for tour companies involving the state's 11 Visitor Information Centers. VICs are the perfect place for a pit stop for tour groups, the state's tourism division is encouraging the group leader to plan a stop with the group, so we can showcase our southern hospitality and say "Hey Ya'll". All we need is 48 hours advance notice to prepare special Georgia favors. The tourism division is offering it as an added amenity for a tour operator planning a tour to or through Georgia. This program is in conjunction with the Motorcoach Tracking the VIC staff is currently working on. Thank you to the VIC staff for their efforts on this program. Please contact Katie Baasen at kbaasen@georgia.org for more information. GDEcD has launched an e-newsletter targeted towards tour operators. " FYI from the Peach State" will be sent quarterly to tour operators around the country. If you have any updates or special offers for the tour market and would like to have the information included in the e-newsletter, please contact Katie Baasen at kbaasen@georgia.org. The next newsletter is scheduled to go out in October.
Gas Card Sponsorship - GDEcD is once again asking each Travel Association to participate in our Tour Operator giveaway program to take place at several of the Motorcoach Association Annual Meetings. We completed this program last year at the GA, AL, SC, NC, VA, MD, FL, and South Central Motorcoach Associations Annual Meetings with much success. The key message is "Your business is good business for Georgia". Please contact Katie Baasen at kbaasen@georgia.org for more information.
CONSUMER SALES:
Southern Women's Show - Birmingham, AL - September 24 - 27, 2009 The Southern Women's Show attracts more than 12,000 women over a 3-day period. These consumer shows target women with give-a-ways and tips on beauty, cooking, fashion, health & well-being, shopping, travel and much more! Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. Louisville Travel Show - Louisville, KY - September 26 - 27, 2009 They are expecting more than 25,000 members and others from all over the United States and abroad to attend the event. The AARP Vegas@50+ event is a great opportunity to collaborate with AARP and to reach the 50+ audience. It is an opportunity to increase Georgia's visibility among baby boomers; a demographic comprising 26 percent of the U.S. population and a driving force in the market place. Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. Southern Women's Show - Orlando, FL - October 8 - 11, 2009 See above for show description. Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. Georgia National Fair - Perry, GA - October 8 - 18, 2009 The annual, state-sponsored Georgia National Fair is Georgia's celebration of its youth, agriculture, and heritage. The Fair has been designated as a 'Top 50 Fair in North America' by Amusement Business magazine. Fairgoers will be treated to one of the state's best family-oriented, entertainment values showcasing education and fun. Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. Southeast ASTA Tradeshow - Atlanta, GA - October 15, 2009 Last year more than 180 Travel Professionals participated in the Southeast ASTA Tradeshow in order to learn more about what destinations have to offer. Clients still want to take vacations but they may need to cut them shorter or explore closer to home. This is an opportunity to let Travel Agents and other Professionals in Georgia know what is in their own backyard! Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. AARP Life@50+ Expo - Las Vegas, NV - October 22 -24, 2009 See above for show description. Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend. AAA Carolinas - Charlotte, NC - November 21, 2009 AAA Superbowl of Knowledge is an annual gathering of AAA Carolinas Travel Counselors and staff to learn what new offers are available as well as new things to sell to their members. A lunchtime tradeshow allows Travel Counselors an opportunity to meet with the travel industry and gather information to take back to their offices and pass on to their membership. Consumer Sales Manager Pam Kruseck ( pkruseck@georgia.org) will attend.
**Show schedule subject to change** |
................................................................................................................................................................... GDEcD RESEARCH UPDATE
2009/2010 Smith Travel Research Projections
Despite hopes of a busy summer, the forecast indicates the usually robust season will not provide much relief for the industry. In year-over-year comparisons, occupancy is expected to be down 8.4 percent from June through August. ADR is predicted to decrease 10.4 percent, and RevPAR is projected to decline 18.7-percent. The outlook for 2010 looks slightly better than 2009, but still the industry is still expected to end 2010 with decreases in all three key metrics. Occupancy is projected to end 2010 with a 0.3-percent decrease, ADR is forecasted to end 2010 with a 3.4 percent decrease, and RevPAR is expected to end 2010 with a 3.7-percent decline. For the complete report, visit www.marketgeorgia.org. |
.................................................................................................................... GDEcD VISITOR INFORMATION CENTER SPECIALIST RECEIVES COMMENDATION FOR EXCELLENCE IN CUSTOMER SERVICE
Jenny Weaver of the Kingsland Visitor Information Center was recently recognized by Governor Perdue with a Commendation for Excellence in Customer Service. This award recognizes actions and accomplishments that enhance the public image of customer service or improve the way customer service is provided in a way that directly benefits the citizens, customers and/or employees of the state of Georgia. On March 11, 2009, Weaver revived an 80 year old Canadian visitor who was not breathing in her car in the parking lot. This is the third time Jenny has performed CPR on a visitor during her career as a visitor information specialist. Congratulations to Jenny Weaver! |
.................................................................................................................... NATIONAL TRUST SEEKS DOZEN DISTINCTIVE DESTINATIONS NOMINATIONS CONFERENCE
The National Trust for Historic Preservation is seeking nominations for the 2010 edition of their annual Dozen Distinctive Destinations list. Started in the year 2000, the program recognizes unique cities and towns that are working to preserve their historic character, promote heritage tourism, enhance their community and encourage others to enjoy all they have to offer. This year the public will be invited to pick a "fan favorite" from among the 12 selected destinations. More information and nomination materials are available at www.preservationnation.org/travel-and-sites/travel/dozen-distinctive-destinations/. The deadline is September 1st. Downtown Athens is one of the National Trust's 2009 Dozen Distinctive Destinations. |
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FIVE GEORGIA HOTELS FEATURED IN TRAVEL + LEISURE'S 500 BEST HOTELS LIST
The Travel + Leisure's international team of reporters and editors have checked out the 500 highest-rated hotels, resorts, inns, and lodges in their World's Best survey and identified what makes them special. InterContinental Buckhead - Atlanta; Ritz-Carlton - Atlanta; Ritz-Carlton Buckhead - Atlanta; Ritz-Carlton Lodge, Reynolds Plantation - Greensboro; and The Cloister - Sea Island are featured. For the complete list, click here. |
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....................................................................................................................................... 2009 GEORGIA STATE TRAVEL GUIDE NOW AVAILABLE ON ATLANTAMAGAZINE.COM
The 2009 Georgia Travel Guide published by Atlanta Magazine Custom Publishing is now available. Click here. |
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........................................................................................................................................ GEORGIA HISTORICAL SOCIETY OPENING AN ATLANTA OFFICE
The Savannah-based Georgia Historical Society has announced that it is expanding its presence across the state by opening an office in the metro-Atlanta area. The purpose of the midtown Atlanta office is to offer more extensive services in the capital city and to the upcountry residents of Georgia. In the fall, Atlanta will be the site of the 2009 Profiles in Leadership roundtable discussion: Leadership in Crisis: The Leo Frank Lynching. The program will feature former governor Roy Barnes, and authors Matthew Bernstein and Steve Oney. Click here to learn more.
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U.S. TRAVEL ASSOCIATION'S MARKETING OUTLOOK FORUM - OCTOBER 26-28
 Is the travel industry on the road to recovery yet? Find out what's on the horizon at the U.S.Travel Association's Marketing Outlook Forum, October 26-28 in Little Rock, AR. The Forum features up-to-date economic forecasts, never-released-before research, the latest marketing trends and outlooks for all sectors. Speakers include Geoff Ramsey of eMarketer, Dallas Cowboys' Owner Jerry Jones, Jon Clifton of The Gallup World Poll and Adam Sacks from Tourism Economics. To help as many attend as possible, the registration fee is $50 less than 2008. Those who register by September 11 will save another $100 and be entered into a drawing to win complimentary Executive Suite accommodations. To register, click here. |
....................................................................................................................................................................... NATIONAL HISTORIC LANDMARKS PHOTO CONTEST
The National Historic Landmarks tenth annual photo contest entry deadline is September 4, 2009. Contest winners' photographs are used on a calendar. Last year over two thousand calenders were distributed that celebrate the history and culture of our nation. Click here for more information about the contest. |
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ATHENS NAMED ONE OF THE BEST AMERICAN TOWNS TO VISIT BY CAR
Last month, more than 32 million Americans drove 50 miles or more over Memorial Day weekend, up 1.5 percent from 2008. AAA spokesman Robert Sinclair says he expects much the same for the duration of the summer, especially since analysts at the Energy Information Administration expect gas prices to average around $2.23 per gallon. That's down $1.60 from last summer. To find the best towns in America to visit on a road trip, we convened a panel of experts to provide their top picks. For the full MSNBC.com article, click here. |
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........................................................................................................................................... GDEcD GREAT GPS GIVEAWAY SWEEPSTAKES
GDEcD is sponsoring the Great GPS Giveaway sweepstakes. Every month through October 2009, visitors and residents alike are invited to submit their Georgia vacation photos on www.ExploreGeorgia.org. All submitted photos will also be considered for use state publications and collateral materials, including the state's official 2010 Travel Guide. The submitted photos will be featured on ExploreGeorgia.org, and a new winner will take home the grand prize each month: a brand-new Garmin GPS. Contestants can upload as many photographs as they wish: the more times they enter, the greater their chances of winning. Visit www.ExploreGeorgia.org for full contest rules and entry forms.
June 2009 Winner: "Tubing in Helen" |
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PRESS RELEASE: SWEETEN UP SUMMER WITH A TRIP TO GEORGIA FARMS
 Want to pick fresh blackberries for a homemade cobbler or discover how goat's milk becomes a nationally acclaimed cheese? Step into Georgia's backyard this summer and learn how our fresh foods are produced, and discover the local restaurants, markets and festivals that showcase them. For the complete press release, click here. |
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PRESS RELEASE: LIGHTS, CAMERA, ACTION ON A GEORGIA MOVIE ROAD TRIP
Embark on a Georgia movie road trip to see the town squares, restaurants, hotels and park benches that gave your favorite films a backdrop on the big screen. For the complete press release, click here.
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TRAVEL TRENDS: AIRLINES, HOTELS FIGHT TO LURE BUSINESS TRAVELERS
Airfare wars and room-rate promotions are usually aimed at vacationers, but airlines and hotels are resorting to similar tactics to regain their traditional cash cow -- the business traveler. Corporate travelers, who pay higher airfares when they sit in the front cabins of planes or book close to the date of travel, are flying coach more often -- or not traveling at all during the recession. And their employers are booking fewer banquet halls and blocks of rooms, leaving many hotels pining for the sizable and reliable revenue that business meetings used to generate. For the full Springfield News-Leader article, click here. |
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TRAVEL TRENDS: INTERNATIONAL VISITOR SPENDING IN THE UNITED STATES DOWN IN MAY
The U.S. Department of Commerce recently announced that international visitors spent an estimated $9.5 billion on travel to, and tourism-related activities within, the United States during the month of May-22% less than visitors had spent during May 2008. Source: Bureau of Economic Analysis |
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TRAVEL NEWS: AIRLINES, ALREADY SUFFERING, BRACE FOR MORE WOES
The airline industry is in the midst of one of its most wrenching summers ever. And the fall and winter may be even worse - unless people start to fly again. While the airlines have been struggling for more than a year as leisure travelers pulled back on spending, the industry has been battered from all directions since the financial system nearly collapsed last September. For the full New York Times article, click here. |
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TRAVEL NEWS: ATLANTA'S HARTSFIELD-JACKSON WILL GET $13.97 MILLION
Hartsfield-Jackson Atlanta International Airport will get $13.97 million in federal stimulus money to help build an apron, where aircraft are loaded, unloaded and maintained, the U.S. Secretary of Transportation said. For the full Atlanta Journal Constitution article, click here. |
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TRAVEL NEWS: ATLANTA AMONG 'LEAST WALKABLE' CITIES IN U.S.
Atlanta is the 22nd least-walkable city in the nation, according to a Web site that measures walkability. Walkscore.com ranked the largest 40 cities in the nation on a scale of zero to 100 based on how easy it is to live a "car-lite" lifestyle. Atlanta, at number 22, scored 52 points. According to the Web site, cities that scored between 50-69 were "Somewhat Walkable -- Some stores and amenities are within walking distance, but many everyday trips still require a bike, public transportation, or car." The Web site says Atlanta's most walkable neighborhoods are Five Points, Poncey-Highland, Sweet Auburn, Midtown and Inman Park.For the full Atlanta Business Chronicle article, click here. |
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JOB OPPORTUNITY: CEO MACON CHERRY BLOSSOM AND EXECUTIVE DIRECTOR KEEP MACON BEAUTIFUL The Keep Macon-Bibb Beautiful Commission is seeking an experienced and talented leader to serve dual leadership roles in two well-established, award-winning organizations: the Keep Macon-Bibb Beautiful Commission and the International Cherry Blossom Festival. This is a full-time position that requires an administrator who is an effective organizer and communicator. Critical to this position will be having or acquiring strong fundraising skills. Review of prospective candidates is ongoing and will continue until the successful candidate is chosen. To apply, send a cover letter and resume to kdaugherty@OconeeInstitute.com. | |