Jordan Associates Newsletter
Helping You To Build Your  Business, To Keep In Touch And Enjoy Life October 2011
In This Issue
Thought of the Day
Free Trial - No Strings Attached
How America Reads
The Lighter Side
Share Your Ideas
Hank10 Publishing


Hank's Thought of The Day

HJ Head Outdoors

* * *

I just found out that men's shirts have the buttons on the right, but women's shirts have the buttons on the left.

Seems everyone else has always known this!


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John Travolta



Movie star John Travolta more or less pioneered having no cloth labels in his underwear. He was buying custom-made underwear a decade ago to get rid of the scratchy labels.

I can see how people want to know who made their expensive garments, and even how some women brag about their labels. But for the life of me I cannot fathom anyone enjoying wearing a shirt or blouse or whatever with a cumbersome, stiff label that tickles or scratches your neck often.

Nowadays I buy undershirts with imprinted labels. They work fine. No tickle, no scratching.

Not so with other pieces of clothing however. Most of my clothes have strong thick cloth labels that intrude one way or another. I cut them out of most of the things I wear, but some of the clothes would be destroyed by surgery. Others won't surrender the entire label, but hang onto a rough piece of fabric. Even towels and most wash cloths have tough labels about a tenth the size of the wash cloth itself.

 Betcha' Didn't Know.....  


People in nudist colonies play volleyball more than any other sport.


Kites were used in the American Civil War to deliver letters and newspapers.


Nine out of every 10 living things live in the ocean.


Everything weighs one percent less at the equator. 








All of us Southern Californians know October is the best month of the year at the beach -- the best weather. Luckily, the tourists don't, so we can enjoy Nature's wonders ourselves, without big crowds. 


How America Reads


Apple Pie. The recent release of the latest Apple iPhone points out the frenzy that accompanies new digital gadgets that find their way to the market. Apple expects to sell 25 million of this new smart phone before Christmas.


That's a lot of phones to add to the millions of cell phones already in use. The iPhone is only one of Apple's products that delight the public, though. The outstanding member of their family is the iPad, which is rapidly beginning to replace laptops at business meetings, and have you noticed its rising predominance in the hands of news media people? It's easy to read E-books, E-newspapers, and E-magazines on the iPad.


Brief Attention vs. Actual Reading. Study after study shows that Americans are spending more and more time "reading" digitally, but most of the "readers" aren't reading -- they are glancing for a few seconds, on their way to more surfing and texting. That's bad news for some business advertisers. It's awfully difficult to get a message across in a few words -- sometimes yes, but most times no.


The Good News. Astute business leaders are fast learning that some people will actually stop and read (absorb) a long message. That happens when the content of the message -- what it says -- is of real interest to them. They will spend up to an hour reading something they are actually interested in. Because of ease of quickly disposing, with a click, of correpondence and promotional material they don't want to study, they now have the time to read what they want to read. The message here is that you can use the digital rage to your advantage if you expose quality writing to your target market. (HINT: I do quality writing.)

Cat with RoseOn The Lighter Side


Are vegetarians allowed to eat animal crackers?


Always read stuff that will make you look good in case you die in the middle of it.


HEADLINE SEEN: Typhoon Rips Through Cemetery; Hundreds Dead


When she saw her first strands of gray hair, she thought she'd dye.


Why is it that at class reunions you feel younger than everyone else looks?


Everything is funny as long as it is happening to somebody else.....Will Rogers


 Life is short -- break the rules, forgive sooner, love with true love, laugh without control and above all always keep smiling.

Do You Have A Thought

You Would Like to Share?


If so, send it to me and I will publish it in my next newsletter, including full credit to you.

If its negative criticism, don't send it. If its praise, include your photo and I will put it right alongside your article.

Also, I can put it in my blog, which gets quite a bit of readership.

If you don't read my blog regularly, log onto and decide if you want to read it often.

It has dozens of absoulutely fascinating articles stored it its archives. 
Be On The Lookout...
Look for the upcoming announcement of what HANK10 PUBLISHING has to offer the public. Full story coming soon, but if you can't wait, contact me for details.
Get Ready!
The Kids in Costumes Will Be Ringing Your Door Bell The Evening Of October 31st