Jordan Associates Newsletter
Helping You To Build Your  Business, To Keep In Touch And Enjoy Life May, 2011
In This Issue
Spring Surprises
Shameless Commercial
Secrets of Diamond Buying
The Lighter Side


Hank's Thoughts 

HJ Head Outdoors



Yes - Some Spring Surprises -- finally we have had three days in a row when the furnace was not necessary -- they finally found bin Laden -- I finally finished another book (a non-fiction, and will publish it soon and you can rest assured I will tell you about it) -- and I got an unexpected refund from the Infernal Revenue Service.


Now it's time to get back to work on that other novel I've been constantly shoving onto the back burner for almost two years.


I published another ghost-written book last month, but cannot reveal it to you because I never reveal my ghosted books without client permission.


What About You? 


Are you ready to "write" a book now that E-books can be published for free?  Didn't know that? Well, it's true. You can indeed pubish an E-book at no charge and get it into all the major distributors -- eg, Amazon, Apple, Barnes & Nobel, Diesel, etc. etc. etc.

If you actually write it yourself I will get it published for you - as an E-book and/or a printed book. If you want a book but just don't have the time or determination to do it yourself, I will ghost-write it for you and make all the publishing arrangements.

That's what I do.


Happy Mothers Day






Email Marketing

Previous Newsletters Archive

  Phone: 760-529-5808






I write articles, web copy and ghosted books for you, and I help you publish!


This is May, when a lot of people shop for diamond rings, for engagement, weddings, anniversaries etc. Here is what you want to know when shopping for a diamond:


The Secrets of Getting Your Best Buy in Diamonds - - - the 4 C's


Reputable professional jewelers use the Four C's to determine the value and price of a diamond. In order of importance they are: Cut, Color, Clarity, and Carat Weight. 


Marilyn MonroeNotice the carat weight is listed last, surprising as it may seem!  The most important characteristic is the cut, sometimes called the shape.  The color of the diamond ranks second in importance. Even the slightest tinge of color affects the value of the diamond. 


Shape describes the diamond's form - for instance Round, Marquise, Princess, Radiant, Pear, Oval, Emerald, and Heart.  The cut is actually a grade that refers to the diamond's ability to reflect light -- what we generally think of as sparkle.  The sparkle of a well-cut diamond can make it appear larger than you might expect based on carat weight alone.


diamondsThe human eye tends to detect sparkle before color. This is why color is generally considered the second-most important characteristic.  A difference of one grade is not visible to the naked eye. Even highly magnified diamonds that are several grades apart can look similar, although their difference in value could be thousands of dollars.  Disreputable jewelry outlets can easily dupe the public and deliver inferior diamonds at the price of a superior gem.


The clarity of the diamond is an important third factor to consider.  Many diamonds contain tiny irregularities inside the stone that subtract from the clarity, and they are worth far less than diamonds with high clarity.  They lack brilliance and can crack or chip more easily.  The little spots often cannot be seen with the naked eye, but they detract from the brilliance of the stone.


Professional jewelers rate each diamond according to the four features.  They use a  special light box that simulates daylight, and a delicate weighing scale to determine the value as they examine the diamond under a microscope.  The standard worldwide system for rating a diamond is the GIA system. GIA stands for Gemological Institute of America.  The GIA chart ranges from colorless (D) to increasingly yellow diamonds. The scale begins with D to avoid confusion with earlier inferior grading systems that used grades like "A" and "AA."


If you want perfection regardless of cost -- go for D color, but if you want excellent quality and beauty you can go for E or F colors (still colorless to any eye).  If you want a larger stone for your money without sacrificing appearance -- go for a G, H, or an I color.  Even the I is nearly colorless, especially in a gold setting. If you like a very faint yellow tint -- go for colors like J, K, L, or M. You can see the slight tint if the stone is placed next to a more colorless diamond, or when set in a white metal like platinum.


Carat weight is the last of the four Cs to consider. Although size will be the single most important factor in the price of a stone, it does not affect the beauty. First, decide on the quality you want (the first 3 Cs above), then decide on the largest size you can afford that meets your guidelines.  The most popular sizes are 1/2 carat, 1-carat, and 2-carat diamonds. One diamond weighing 2 carats will always cost much more than two diamonds of the same quality that weigh 1 carat each.


diamond ringOne final hint - no one can tell the difference between a brand new diamond and a previously owned diamond.


Thanks to Gems N' Loans Jewelry Exchange for much of this information. Visit them at 

Cat with RoseOn The Lighter Side



If you can't afford a doctor, go to an airport -- you'll get a free x-ray and a breast exam. If you mention Al Queda you'll also get a free colonoscopy.


Marriages are made in heaven. But then again, so are thunder and lightning.


Marriage is when a man and woman become as one. The trouble starts when they try to decide which one.



A penny saved is a government oversight.


He who hesitates is probably right.



Life is short -- break the rules, forgive sooner, love with true love, laugh without control and above all always keep smiling.