Jordan Associates Newsletter
Helping You To Build Your  Business, To Keep In Touch And Enjoy Life February 2011
In This Issue
Back Packs vs Ebooks
Why Do People Buy?
Begtcha' Didn't Know
The Lighter Side
Tell You Friends


HJ Head Outdoors 

Hank's Thoughts

I often cringe when I see all the kids on the way to and from school wearing heavy back packs. I know it will eventually harm their backbone and muscular structure. A breath of fresh air has blown in however, on the shores of the Gulf of Mexico. Clearwater Florida High School became the first school in the world to offer every student a portable e-book reader. More than 2,000 students got a Kindle.

The Kindles at Clearwater High are programmed with key text books and more than 100 novels, along with access to local newspapers. Students can check their grades and assignments and even take tests on the Kindle.

Clearwater High reports total cost savings of $620 or more per student as a result of equipping the kids with e-readers. The big advantage though is that all the students now take their "books" home, study more, read more, and report more enthusiasm about learning.





Email Marketing

Previous Newsletters Archive

  Phone: 760-529-5808







Happpy St. Valentine's Day to you and yours. It's that time of year when everyone thinks of lovers, flowers and candy. Flowers are okay, but for me, make it candy -- chocolate candy!

Why Do People Buy? 


If you think it's the great features of what you have to sell that will persuade people to buy, you have it backwards.


People buy when you clearly explain -- and they clearly understand -- the benefits your product or service can bring them. Can your product or service solve a problem they have? Can it fulfill a deep desire they have? How quickly can it solve that problem? How quickly can it satisfy that desire?


Think back on purchases you have made. Did you make the decision to buy based soley on what the ad or the salesman said? Or reading the features in a sales brochure? Or did you suddenly get the feeling inside you that you wanted and needed the product/service?

People buy on emotion.


One of the best sales people I have ever met is a man named Hilton Johnson. Hilton says that people buy for two fundamental reasons - fear or pain. Once you convert that fear or pain into a feeling of warm trust, the sale is essentially made.


He points out that the bake shop in the mall that hands out free samples as you walk by and smell the pleasant aroma coming from the shop, and the smell of popcorn as you enter the movie theater, are proven techniques of creating your decision to buy. It is an emotional reaction.


Once you realize that there is emotion attached to buying, you will understand that how people feel when they are considering a purchase makes all the difference to the likelihood of you making a sale. If you can tap into these feelings when you advertise your product or service, your chances of making sales will skyrocket.


Your Email Newsletters and other promotional copy should reflect these truths. Keep your buyers in mind as you write. Think as they would think, see as they would see, feel as they would feel. Ask yourself how your product or service can help these people, how they would benefit from it. I always pretend I am talking to a friend when I write promotional copy.

Betcha' Didn't Know .....

More than half of the coastline of the entire United States is in Alaska.

The name Canada is an Indian word meaning "Big Village".

The full proper name of Los Angeles is (hold your breath) El Pueblo de Nuestra Senora la Reina de Los Angeles de Porciuncula. Imagine having to say all that when someone asks where do you live. Most folks now call it L.A.

Cat with RoseOn The Lighter Side


On the other hand, you have different fingers.

Life isn't like a box of chocolates -- it's more like a jar of jalapenos. What you do today, might burn your butt tomorrow.

Why is it that doctors call what they do "practice" ???

Life is short -- break the rules, forgive sooner, love with true love, laugh without control and above all always keep smiling.


Valentine Flower Pot

If you enjoy reading these newsletters, please tell your friends. You can email them easily. See below.