Jordan Associates Newsletter
Helping You To Take Advantage of The Internet
To Build Your  Business, Keep In Touch And Enjoy Life

November 2010
In This Issue
TV versus PC
In A Nutshell
More About E-Books
My Speech
The Lignter Side

HJ Head Outdoors 

Hank's Thoughts

Can you hook your TV & PC together with each other?

Lots of activity is going on among many major companies trying to capture the promised market of joining your TV with your computer. At present, most of the major players are offering many different products -- none of which is ideal, and could become obsolete soon.

The TiVo DVR works well to record programs, but it does not allow you to hook up to your computer. The rest of the products try to combine the two, including streaming NetFlix movies to you. The problem, however, is there is no standard, and the technical details are moving too fast.

My advice: Wait! Wait for the marketplace to settle down. Meanwhile, continue to use your TV as a TV and your computer as a computer.





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I hope you and your loved ones enjoy the upcoming Thanksgiving season. Among the many things to be thankful for are our military service people who protect us, the weather in Southern California, and the Internet, which provides us with so much information and so much opportunity to communicate.

happy man at pc

E-book Readers
What's Happening Re:
E-Book Readers? .....No. 4 in a series

The experts now tell us that more than half the books read during the next ten years will be E-books. Amazon already sells more E-books than printed books. Of course paperbacks and hard cover books will always be with us, but the percentage of printed versus E-books is plunging rapidly.

Forrester Research projects that nearly 60 million consumers will pay more than $2.8 billion for E-books in 2015 -- up from 17.6 million people spending $966 million this year. But only about half of all those book lovers will be turning digital pages on a dedicated E-reader -- with the rest turning to computers, smartphones, and tablets.

If you want to create a book, as a sales promotion tool for example, but are unwilling to risk paying for printing hundreds or thousands of copies to have on hand to pass out, it makes a lot of sense to utilize digital Print On Demand and also E-books. The Print On Demand books can be produced only as sold, with no inventory requirement. The E-books can be produced at little or no cost and sent to people via email at no cost (just a few moments of your time). The same material can be included in both if desired.

Think about it. The whole syndrome of promotional material being delivered to your friends, customers or prospects has changed. Gone are the days when you had to print a lot of direct mail newsletters, ads, booklets, etc. and spend a lot of money on postage to mail them. Today, using the Internet, you can distribute and/or sell books directly to a targeted audience, with no printing cost and no postage cost.
More Than A Hundred Authors Actually Listened

Last week I was pleased to be invited to speak to a gathering of San Diego county authors on the occasion of National Authors Day.  If you would like to see what I said, CLICK HERE to go to my blog.


Cat with RoseOn The Lighter Side
I ran into an old friend the other day and he has aged so much that he didn't even recognize me. I got to thinking about the poor fellow while I was combing my hair this morning, and in doing so, I glanced at my own reflection. Well, REALLY NOW - even mirrors are not made the way they used to be!

The butcher backed into the meat grinder and got a little behind in his work.

When cannibals ate a missionary, they got a taste of religion.

"Despite all of its problems, California remains one of the best places in the world to build a successful small business. All you have to do is start with a successful large business." ....Tom McClintock



Here is another quote to be found in my blog:

Freedom is never more than one generation away from extinction. We didn't pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same, or one day we will spend our sunset years telling our children and grandchildren what it was once like in the United States when folks were free."  -- Ronald Reagan

Write An E-Book? Me? Now? You've Got To Be Kidding -- You Don't Know How Busy I Am!

..........Ever considered hiring a professional ghost writer? Let's talk.

 Don't take life too seriously; No one gets out alive.


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