Jordan Associates Newsletter
Helping You To Take Advantage of The Internet To Build Your  Business, Keep In Touch And Enjoy Life 
October 2010
In This Issue
Changes & Challenges
In A Nutshell
New Facts About E-Books
Mystery of the Opal
The Lignter Side
Constant Contact

Hank's Thoughts

HJ Head Outdoors 

Life presents us with many, many changes and challenges, so our plans must be updated continuously.

All the while, let's not lose sight of the ultimate goals we have in mind. Notice the plural "goals" -- we all have multiple goals.

The challenge is to re-assign priorities, on a daily basis, to the tasks that will make those goals come true.

To make those goals come true, it is mandatory to think positively -- think BIG -- and follow through with what your heart tells you.

You might even find yourself meditating! Meditating, of course, is one of the most powerful things you can do, right alongside exercise and a proper diet.

Most successful people meditate on a regular basis.




Write An E-Book? Me? Now? You've Got To Be Kidding -- You Don't Know How Busy I Am!

..........Ever considered hiring a professional ghost writer? Let's talk.


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It's time now to start planning what to do next year to bring in new sales and solidify old customer relations. Don't wait until the holiday season rush. In fact, don't rush at all. Sit down and ask yourself carefully and thoughtfully: What Are The Important Things I Want To Do in 2011?

You might be amazed at what can happen "if you put your mind to it" as the old saying goes


E-book Readers
What's Happening Re:
E-Book Readers? .....No. 3 in a series

A recent Nielsen study shows a significant portion of the e-reading customers now buy more E-books than they used to buy print books. Furthermore, the study also shows that 80% surveyed would never consider buying a dedicated ebook reading device. You can read an E-book on your PC or Mac.

It looks as though in the end, the book-selling world may lose 25% or so of its print customers to ebooks, but those customers will likely buy more product than they would have if they didn't use an E-reader.

Existing printed books or new books can be published as E-Books as well as conventionally printed hard cover or paperback. A multitude of new publishers and established conventional publishing houses are offering digital book publishing. Some of the publishers are now offering to convert books into talking books, so the whole family of a new book can include all the above.

If you want to create a book, as a sales promotion tool for example, but are unwilling to risk printing hundreds or thousands of copies to have on hand to pass out, it makes a lot of sense to utilize digital Print On Demand and also E-books. The E-books can be sent to people via email at almost no cost (just a few moments of your time).
The Mystery of the Opal
Opal is the birthstone for people born in October or under the sign of Libra. Among the gemstones, opals are unique because they shine and sparkle in a continually changing play of colors. The variations of colors are practically unlimited. 


The first Opals were accidentally found in 1849 -- the same year as the famous California gold rush -- on an Australian cattle station now called Coober Pedy.  The world's largest and most valuable opal gem was found there in August 1956. It weighs 17,000 carats and is almost a foot long. The name of the town in the Aborigine language means "white men digging in hole" since that is the way the stones were mined at the time. Men would dig a deep hole in the ground, lower themselves in it, fill a bucket with the ore, and then other men on the surface would draw it up with a rope, much the same as drawing water from a well on early American farms. The prospectors lived underground in holes and caves, to protect themselves from the blistering heat of daytime and the icy winds of nighttime.


Almost ninety-five per cent of all fine opals still come from the dry and remote outback deserts of Australia. Aptly, the opal is the official national gemstone of Australia. Many tourists from other countries go to Australia every year to buy sacks full of raw opals as well as fashioned jewelry.

Legend of the Opals

The native Australian aborigine legends hold that the creator came down to Earth on a rainbow, in order to bring the message of peace to all the humans. They believe that at the very spot where his foot touched the ground, the stones there became alive and started sparkling in all the colors of the rainbow.

In Japan, Kyocera and Inamori are notable producers of synthetic opals. They contain substances not found in natural opal and lack the brilliant radiance and colors of real opal.

Lucky Or Deadly?

In the Middle Ages, the opal was considered a stone that provided great luck. Each gemstone was believed to possess all the virtues of  whatever colors were represented in it. It was also said to confer the power of invisibility if wrapped in a fresh bay leaf and held in the hand.


Sir Walter Scott wrote a novel in 1859, however, that shattered this belief. In Scott's novel, the Baroness of Arnheim wears an opal talisman with supernatural powers. When a drop of holy water falls on the talisman, the opal turns into a colorless stone and the Baroness dies soon thereafter. People began to associate opals with bad luck and death for many years thereafter.



Opals are not very hard. They appreciate a protective setting. In earlier days, an opal's sensitive surface was often oiled, but today sealing them with colorless artificial resin has become quite popular.


Because many opals occur in nature as fragile thin sheets, jewelers often join the opals with  other materials on the top and/or bottom of the actual opal gemstone. Such opals are called Doublets and Triplets and are not as valuable as solid opals.

If stored too dry or exposed to heat over a longer period of time, opals will show fissures and the play of color will become paler. Therefore, opal jewelry should be worn as often as possible, for then the gemstone will receive the needed humidity from the air and from the skin of its wearer.

........Thanks to Gems N' Loans, Oceanside CA for this information

Cat with RoseOn The Lighter Side

A new teacher was trying to make use of her psychology courses. She started her class by saying, "Everyone who thinks they're stupid, stand up!" After a few seconds, Little Larry stood up. The teacher said, "Do you think you're stupid, Larry?" "No, ma'am, but I hate to see you standing there all by yourself!"



I always take life with a grain of salt, plus a slice of lemon,  and a shot of tequila.



Money talks...but all mine ever says is good-bye.

The cheapest face lift is a laugh.


Passing cars you cannot see

May get you a glimpse of eternity

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A Nation of Sheep Will Beget a Government of Wolves.......Edward R. Murrow