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Hank's Thoughts
Well, Yes --
Yes, Summertime is here they tell us. Couldn't prove it by
me though. Here in Oceanside, about
four miles from the beach, it has been so cold every night we sleep under three
blankets. Sometimes it clears up after noon
and often it does not. They call it June Gloom, but it starts in May and is
still going strong in late July.
So much for Global Warming.
I read a lot of statistics about books and publishing. That's
because I write books for myself and for other people, and I consult about
publishing. The experts seem to agree that E-books are growing in popularity.
Amazon says it sells more E-books now than hard backs. The trend is
accelerating rapidly. Chances are that in a few years, MOST of the books will
be read on some sort of E-book reader.
At present, there are a dozen or more E-book readers on the
market. You can also read E-books on your desktop or laptop PC or Mac.
The nice thing about reading E-books is that you can take a small
lightweight electronic device with you and read wherever you happen to be,
whenever you want to. One E-book reader
holds your entire book collection.
The recently introduced and highly publicized Apple I-pad is
actually a computer. Among the hundreds of fun things it can do, it can read
E-books. I predict that in the future,
people who buy an I-pad will use it mostly for the other things it does, with a
minimum of E-book reading. Avid readers will prefer the dedicated E-book
readers. Amazon's Kindle leads the pack at present, but look out Amazon - here comes
Sony, Barnes & Noble, Sharp,
Samsung, and all the rest. Prices will tumble. India
has just announced a tablet computer that not only allows school kids to read
books, but also do writing and Web surfing. The price: 35 dollars.
Comments?
Email Me
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Greetings!
Hello Again! The first article below has been edited and is republished by popular demand. See if you can find the difference. The rest of the material in this newsletter is new, fresh, astounding, astonishing, marvelous, exciting, and unforgettable (tee hee - you don't believe me do you? Well at least its new!)
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Search Engine Marketing -
The Most Overlooked Marketing
Strategy in the History of the Internet
By John Phillips
What good is it to have a
website - one built with profits in mind - if potential customers can't find
it? Sure, you can drive Web traffic to your site in any number of ways... with
e-mail, banners, and print ads, to name just a few.
But, if you think about
it, there's no better way to score with online customer prospects than by reeling in
people who: Reveal what they're interested in Request information on it, and Visit your website at zero, or nominal, advertising
cost
That's where
search engines come in.
Search engine marketing
is the ultimate low-cost, high-return form of targeted advertising. And, by the
way, it's all quantifiable. There are two types of search engine optimization - called SEO - - organic and pay-per-click.
Opportunities
for profit abound on the Internet. And make no mistake... there's no
better way of getting traffic to your website, and staking your claim in the
online industry, than by employing the sound practices of search engine
marketing, combined with intelligent social media action and reminder newsletters.
Tens of thousands of
websites hang their entire
businesses on it.
In fact, one of the most
appealing aspects of search engine marketing is the level playing field this
medium affords. Small players can compete with the Big Suits - and win - by
outmaneuvering them.
But you can bet that
those who've already figured out how to get their websites to the top of
Google's, Yahoo's, and Bing's search results would prefer to keep their
competitors in the dark.
You see, there's no
shortage of information out there on how to win in the search engine wars.
While some of these resources can be accurate and helpful, much of it tends to
be outright misleading... which could prove disastrous for your website's
search rankings.
The Secret
Sauce
The best information - the secret sauce
producing big profits for leading websites - is largely held under lock and key
by those who possess this knowledge....
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Betcha' Didn't Know...
Kids' Definitions:
H2O is hot water; CO2 is cold water.
Water is composed of two gins - oxygin and hydrogin. Oxygin is pure gin. Hydrogin is gin and
water.
To keep milk from turning sour, keep it in the cow.
Rhubarb - a kind of celery gone bloodshot.
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 On The Lighter Side
A friend is
someone who will help you move. A GOOD friend is someone who will help you move
a dead body.
Q: How Do You
Get Holy Water?
Ans: You Boil
The Hell Out Of It
What Do You
Get When You Cross a Snowman With a Vampire? Frostbite.
Be careful about reading health books. You may die of a
misprint.....Mark Twain
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Check out CONSTANT CONTACT - the world's favorite email "keep-in-touch" system.
Just click on the logo at the bottom for a free 60-day trial - no credit card required - no strings attached. As a business partner with them, I can help you set up and get started, or even do some or all of the writing and sending work for you.
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