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Now You Can Publish for Free
It is now possible to publish your book, essay or short
story absolutely for free and collect royalties when it sells (over the
Internet). It's called digital or Ebook publishing. It's a new way to publish and may eventually
replace printed books. You've heard of
Amazon's Kindle and the Sony Reader, and the Apple Reader. Now the Barnes & Noble NOOK joins the pack and looks like a winner. If you want to know just how to publish for
these and other reader devices, contact hank@hankjordan.com.
According to the Association of American Publishers(AAP), Ebooks are the fastest growing segment of book publishing today. Ebooks
experienced a compound annual growth rate of 58 percent per year for the last
six years, versus an overall industry growth rate of 1.6 percent. In recent
months, the growth of ebooks has accelerated to over 100 percent while print
books have declined, according to the AAP
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A Piece of Search Engine Pie
Tactics vs.
Strategy
Search Engine Optimization (SEO) tactics are often
confused with SEO strategy. SEO is sometimes seen as "black
magic" or mysterious, but there are no secret SEO tactics.
There are many SEO tactics -- all well known,
and many of them are interrelated. But what about SEO strategy? The best
SEO strategy is to remain focused and true with your website content, and do it
in an organized fashion. Unfortunately, many small business websites are
"all over the map" with their offerings. That plethora of unconnected
information makes it very difficult to get ranked in the search engines. A
better strategy is to have services that are truly complementary. That way,
there's natural relevance that can be scored by the search engines.
A challenge many businesses have, regardless of size, is
that they're not really doing anything that can be perceived as
"unique" by the search engine. It becomes difficult for the search
engines to deliver relevant search engine results because there's so much
competition.
For example, if you're a CPA, you're playing in a crowded
market space. It's next to impossible to rank high for CPA keywords. But if
you're a "Consultative CPA" who's been around for years - one who truly adds
significant value to area business, and is well-known within a limited circle
of local clients and business people, there's an important (new) piece of the
online marketing pie that's important to utilize. That piece of pie is social
media.
Since you can't depend wholeheartedly on your website you
have to rely more on what other review sites say about you. Soliciting reviews
on Yelp, and focusing on local search strategy is your best bet. Inbound links
from comments people make on authoritative websites like the local Chamber of Commerce start to add up.
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On The Humorous Side
When
cannibals ate a missionary, they got a taste of religion.A friend is someone who thinks you are a good egg - even
though you're slightly cracked!
In Ancient Rome, witches reportedly gathered in groups of 12. The 13th was believed to be bad luck |
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Betcha' Didn't Know...
Leonardo Da Vinci invented scissors.
There are more chickens than
people in the world.
Rubber bands last longer when refrigerated.
Our eyes are always the same
size from birth, but our nose and ears
never stop growing.
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