Jordan Associates Newsletter
Helping You To Take Advantage of The Internet To Build Your  Business, Keep In Touch And Enjoy Life   November 2009
In This Issue
Hank Jordan's Thoughts
Publish Free Online
Search Engine Optimize
On The Humorous Side
Betcha' Didn't Know

Hank's Thoughts
HJ Head Outdoors 

"The human race has one really effective weapon, and that is laughter." - Mark Twain said it.

Time after time advertising and promotional experts have found that a little humor injected into your serious sales message can work minor miracles.

Lighten up and let your reader relax a bit.  He/she will be a lot more receptive to what you have to say. It's a formula that works.

It's aimed at all the entrepreneurs who seek a way to outwit the rat race and exit eventually with satisfaction and $$$ security.

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Phone: 760-529-5808
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It's that time of year again.
Happy Thanksgiving

Now You Can Publish for Free

E-book Readers
It is now possible to publish your book, essay or short story absolutely for free and collect royalties when it sells (over the Internet).  It's called digital or Ebook publishing.  It's a new way to publish and may eventually replace printed books.  You've heard of Amazon's Kindle and the Sony Reader, and the Apple Reader. Now the Barnes & Noble NOOK joins the pack and looks like a winner.  If you want to know just how to publish for these and other reader devices, contact
According to the Association of American Publishers(AAP), Ebooks are the fastest growing segment of book publishing today. Ebooks experienced a compound annual growth rate of 58 percent per year for the last six years, versus an overall industry growth rate of 1.6 percent. In recent months, the growth of ebooks has accelerated to over 100 percent while print books have declined, according to the AAP
Light Bulb

A Piece of Search Engine  Pie
Tactics vs. Strategy
Every business person today is keenly seeking to achieve SEO.

Search Engine Optimization (SEO) tactics are often confused with SEO strategy. SEO is sometimes seen as "black magic" or mysterious, but there are no secret SEO tactics.
There are many SEO tactics -- all well known, and many of them are interrelated. But what about SEO strategy? The best SEO strategy is to remain focused and true with your website content, and do it in an organized fashion. Unfortunately, many small business websites are "all over the map" with their offerings. That plethora of unconnected information makes it very difficult to get ranked in the search engines. A better strategy is to have services that are truly complementary. That way, there's natural relevance that can be scored by the search engines.
A challenge many businesses have, regardless of size, is that they're not really doing anything that can be perceived as "unique" by the search engine. It becomes difficult for the search engines to deliver relevant search engine results because there's so much competition.
For example, if you're a CPA, you're playing in a crowded market space. It's next to impossible to rank high for CPA keywords. But if you're a "Consultative CPA" who's been around for years - one who truly adds significant value to area business, and is well-known within a limited circle of local clients and business people, there's an important (new) piece of the online marketing pie that's important to utilize. That piece of pie is social media.
Since you can't depend wholeheartedly on your website you have to rely more on what other review sites say about you. Soliciting reviews on Yelp, and focusing on local search strategy is your best bet. Inbound links from comments people make on authoritative websites like the local Chamber of Commerce start to add up.

On The Humorous Side

When cannibals ate a missionary, they got a taste of religion.

A friend is someone who thinks you are a good egg - even though you're slightly cracked!

In Ancient Rome, witches reportedly gathered in groups of 12. The 13th was believed to be bad luck

Wrinkly Bull Dog
Betcha' Didn't Know... 
Leonardo Da Vinci invented scissors.

There are more chickens than people in the world.

Rubber bands last longer when refrigerated.

Our eyes are always the same size from birth, but our nose and ears never stop growing.