Jordan Associates Newsletter
Helping You To Take Advantage of The Internet To Build Your  Business, Keep In Touch And Enjoy Life   August 2009
In This Issue
Hank Jordan's Thoughts
Think You're Old?
How to Make Money
Now Is The Time
Betcha' Didn't Know
On The Lighter Side

Hank's Thoughts
HJ photo - 2

It's a shame that the government in Washington and most of the national press concentrate on big businesses and virtually ignore small businesses.
Most of the jobs in the USA and most of the activities in the business world revolve around small business.
Depending upon how you want to define "small" the statistics stand unblemished that small-to-medium business is the true backbone of America.
I try to concentrate on SMB (small to medium business) in this newsletter.  It's dearest to my heart.  I was an employee of a giant corporation for many years but I've been a small biz entrepreneur for more than fifty years now.  Ups and downs, successes and disappointments, good decisions and bad decisions, I have a BS degree from a regular university, but a PhD from the College of Hard Knocks.  It's been a great journey, and it continues.
If you ever want to chat, or share a Starbucks-Meet to discuss business, let me know.  We can complain and brag together.
p.s. I was also a private pilot for half a century, so I enjoy talking about flying also!

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Think You're Old?
Take a look at this 100 year old flying machine!

Here is the oldest airplane that is still flying. It is a Bleriot, based in France.  It was built in 1809, just a few years after the Wright Brothers proved that airplanes can fly. Other Bleriots are also flying, including flights over the English channel.

happy face

Science has now proven that people who are happier live longer than people who are not.
Happy people also have fewer illnesses and make more money.  There is no better time than right now to be happy.  Happiness is a journey, not a destination.  So work like you don't need money.  Love like you've never been hurt, and dance like no one's watching.

Even in this Hot Summer Recession, the marketplace is brimming over with opportunity if you will let it happen.
Burning Dollar

How to Make Money in the Depression

Where oh where can you make money these days?

Don't look at the stock market. The Dow's all over the map. Maybe up one day - but is that real or the dreaded "sucker rally"?

Don't look to the government. They have other worries.  You want to grow your sales revenue, but increasing your sales staff is probably out of the question.  So what can you do?

BusinessWeek suggests you look at an old standby: the e-mail newsletter.

It's not fancy or high-tech. But it can bring in serious revenues - even today, maybe even especially today. It's direct mail promotion, but there is no postage or printing cost involved - just a professional way to reach your customers, prospects, and suspects with the rifle-shot messages you want them to see.
E-mail newsletters can even help attract investors looking for safer places than the stock market to stow their money.

ETR, an online magazine, shot up from a little "amateur start-up" to a $25 million company in the past few years, by using E-mail newsletters exclusively as its way of advertising and finding new customers.
You can benefit from e-mail newsletters, regardless of what your business offers to your public.  Remember Cogent Copy is the King and the mailing list is the essential ingredient.  Repetition, repetition, and repetition are three important keywords. 
Call Hank at 760-529-5808 or email me right now to discuss how e-mail newsletters can help you make more money
Wrinkly Bull DogNow is the Time to Market and Promote Wisely
"The man who stops advertising to save money is like the man who stops the clock to save time."              .... attributed to Thomas Jefferson

The first thing many big corporations cut in tough times is marketing. That's really stupid.  Marketing, when done right, makes money, brings in customers, and generates sales.
During a recession, your biggest problem is making sales and maintaining revenues - exactly what marketing is designed to accomplish.
It might surprise you to know that many marketing channels cost next to nothing to explore. If you know what they are, and the best ways to use them, you can attract paying customers no matter what the economy is doing.
One such affordable marketing channel is email newsletters.  They have been proved to generate customer loyalty and new sales. 
The "social media" offer other channels to become known. The trouble is they are a one-way street - you broadcast but don't know who is reading it.  With a proper email marketing program such as Constant Contact, you know immediately who opens your email and you can follow up with them anyway you choose.
Why not go for a free trial of Constant Contact and see for yourself exactly what we are talking about.

We partner with you so you can stop spinning your wheels and get the word out about what you do."  Contact Hank Jordan for a discussion.
Betcha' Didn't Know...

Only two people signed the Declaration of Independence on July 4th, John Hancock and Charles Thomson. Most of the rest signed on August 2, but the last signature wasn't added until five years later.


Don't delete this just because it looks weird. Believe it or not, you can read it:

I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid Aoccdrnig to rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh?

Cat with Rose
On The Lighter Side....

---After eating an entire bull, a mountain lion felt so good he started  roaring.  He kept it up until a hunter came along and shot him.  The  moral:  When you're full of bull, keep your mouth  shut.....Will Rogers

--- I thought about how mothers feed their babies with tiny little spoons and forks, so I wondered what do Chinese mothers use. Toothpicks?

Experience is something you don't get until just after you need it.

My husband and I divorced over religious differences. He thought he was God and I didn't.